striped wrapping paper
Skip itPrices mostly outside the sweet spot ($7.95–$15.76) — this niche doesn't clear our bar today.
Review moat
Great120.46avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Good+26.1%90-day search growth — must beat 0% to launch
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.16avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad$48K$48K/yr · 114K searches
Price range
Bad$7.95–$15.76cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, striped wrapping paper is a $48K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
striped wrapping paper market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $28K–$33K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #651
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 8.4%
- Avg brand age
- 29 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
14
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
55%
Top 20: 92%
Open market
9%
- WRAPAHOLIC48%
- RUSPEPA20%
- JarThenaAMCS11%
- Hallmark6%
- ZINTBIAL5%
- Whaline3%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — +26.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 17.1×
Top striped wrapping paper search terms
- striped wrapping paper48K/yr
- stripe wrapping paper15K/yr
- wrapping paper stripes6K/yr
- green striped wrapping paper11K/yr
- striped wrapping paper roll14K/yr
- green stripe wrapping paper6K/yr
- striped christmas wrapping paper14K/yr
Top striped wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WRAPAHOLIC Kraft Striped Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Classic Sage Green Stripe Wrapping Paper for Birthday Wedding Baby Shower Bridal Shower
WRAPAHOLIC$9.904.5★6 rev
WRAPAHOLIC Kraft Striped Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Classic Brown Stripe Wrapping Paper for Birthday Wedding Baby Shower
WRAPAHOLIC$9.874.5★6 rev
WRAPAHOLIC Kraft Wrapping Paper - Mini Roll - 17 Inch x 33 Feet - Green and Pink Stripe Wrapping Paper for Christmas Birthday Holiday Wedding Baby Shower
WRAPAHOLIC$15.284.6★66 rev
JarThenaAMCS Scalloped Stripe Wrapping Paper - Mini Roll - 17 In x 32.8 Ft Blue Beige Red Americana Striped Gift Wrap Paper for Summer Nautical Birthday Beach Party Coastal Decor
JarThenaAMCS$15.765.0★4 rev
ZINTBIAL Reversible Gift Wrapping Paper Roll - Light Green Background with Beige Leaves - Green Stripe Design - for Birthdays Weddings Baby Showers Mothers Day Christmas - 17.5 x 33 (48 sq. ft.)
ZINTBIAL$12.614.6★105 rev
Newest
by launch date
WRAPAHOLIC Kraft Striped Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Classic Light Blue and White Stripe Wrapping Paper for Baby Shower Birthday Wedding
WRAPAHOLIC$11.466 rev
JarThenaAMCS Scalloped Stripe Wrapping Paper - Mini Roll - 17 In x 32.8 Ft Blue Beige Red Americana Striped Gift Wrap Paper for Summer Nautical Birthday Beach Party Coastal Decor
JarThenaAMCS$15.764 rev
JarThenaAMCS 12 Sheets Colorful Striped Wrapping Paper -Not Roll- Summer Stripes Gift Wrap Paper Folded Flat for Birthday Baby Shower Wedding Holiday Party DIY Crafts 19.7 x 27.6 Inch
JarThenaAMCS$12.840 rev
Whaline Greenery Striped Wrapping Paper -Mini Roll- Double-Sided 17 In x 32.8 Ft Beige Green Watercolor Leaves Stripe Gift Wrap Paper for Birthday Baby Shower Wedding Party Supplies
Whaline$14.364 rev
AVXINSOK 100 Sheets Green Striped Tissue Paper 14 x 20 Inches Green and White Striped Gift Wrapping Tissue Paper for Gift Bags Wedding Birthday Christmas Jungle Party Packaging Crafts
AVXINSOK$8.9468 rev
Trending
90-day click momentum
Hallmark Striped Wrapping Paper Mini Rolls 3-Pack (Pink Orange Teal Green Blue Yellow Pastels) for Birthdays Easter Mothers Day Fathers Day Graduations Any Occasion - 60 Sq. Ft. Total
Hallmark$9.034.5★
JarThenaAMCS Scalloped Stripe Wrapping Paper - Mini Roll - 17 In x 32.8 Ft Blue Beige Red Americana Striped Gift Wrap Paper for Summer Nautical Birthday Beach Party Coastal Decor
JarThenaAMCS$15.765.0★
Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Blue Stripes Solid Green Smiley Faces) for Kids Parties Graduations Fathers Day Easter Any Occasion - 27 Sq. Ft. Total
Hallmark$7.954.5★
WRAPAHOLIC Kraft Striped Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Classic Brown Stripe Wrapping Paper for Birthday Wedding Baby Shower
WRAPAHOLIC$9.874.5★
Whaline Greenery Striped Wrapping Paper -Mini Roll- Double-Sided 17 In x 32.8 Ft Beige Green Watercolor Leaves Stripe Gift Wrap Paper for Birthday Baby Shower Wedding Party Supplies
Whaline$14.363.6★
What buyers say about striped wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is very good; it's thick”
“The colors are very vibrant as well”
“Thick and good quality”
“It made my gifts look very pretty”
“It is a great size to work with”
“Its bright colors, a large roll, and doesnt rip”
“It works as advertised”
“I like the simplicity”
“it's not too expensive”
“Love the design and colors”
What buyers complain about
“Super small”
“The paper is very thick”
“The advertisement needs to be more clear”
“Not red and pink, it is pink and pink”
“the shortness of the role made it difficult to use”
“Not high quality like youd expect”
“Kinda cheap material”
“Not worth the price”
“The main thing to know is that this is folded flat”
“I was able to put the ugly seam on the back side so it was not as noticeable”
Top return reasons
Common questions
- Is striped wrapping paper profitable to sell on Amazon United States?
- The niche generates $48K/yr across 26 tracked products. 4 of 16 products launched in the last 360 days are still selling. 90-day search growth is +26.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the striped wrapping paper niche?
- 11 brands and 14 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in striped wrapping paper?
- Top complaints mined from reviews: Size-Overall, Thickness, Advertised Vs Actual Product. The return rate is 2.5%.
- When does demand for striped wrapping paper peak?
- Demand peaks in Nov–Dec; the busiest month runs 17.1× the quietest.
- What does it cost to enter the striped wrapping paper niche?
- Listings span $7.95–$15.76; the average listing price is $11.16 (sweet spot $15–$100). The average incumbent carries 120 reviews — the moat a new listing must climb.