Skip to content

Striped Wrapping Paper

Fail

Prices span $7.95–$15.76, mostly outside the sweet spot, so Striped Wrapping Paper is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$48K/yr114K searches / yr
90-day growth
+26.1%search demand this quarter
Competition
55%top-5 click share · 11 brands · 14 sellers

Flapen Score

Striped Wrapping Paper against its category

The dotted line is the Health & Household average. Past it, Striped Wrapping Paper is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Striped Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Striped Wrapping Paper 114K times last year and spent an estimated $48K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
+26.1%
Conversion, latest week
3.8%
Market size, estimated
$48Ka year
Peak month
December17.1× the quietest month
Top search term
striped wrapping paper48K searches a year

02 · Price

A sale here is worth $11.16.

Listings sell for $11.16 on average, from $7.95 to $15.76. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $11.16 that is $0 to $1K a year per listing.

Average price
$11.16under the $15 to $100 sweet spot
Price range
$7.95–$15.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #651 within Gift Wrap Paper. It carries 120 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
8.4%
Average rank
#651in Gift Wrap Paper
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
120per listing
Listings tracked
26

04 · Newcomers

4 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
4Amazon's first-year sales bar
Average brand age
29 months

Products

Top Striped Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

14

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

9%

  • Brand 148%
  • Brand 220%
  • Brand 311%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (5 brands, 9%)

Demand

Striped Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 17.1×

Search terms

Top Striped Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • striped wrapping paper48K/yr
  • stripe wrapping paper15K/yr
  • wrapping paper stripes6K/yr
  • green striped wrapping paper11K/yr
  • striped wrapping paper roll14K/yr
  • green stripe wrapping paper6K/yr
  • striped christmas wrapping paper14K/yr

Reviews and returns

What reviews say buyers love and hate about Striped Wrapping Paper

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
46%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Super small”
A buyer, on “Size-Overall”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Striped Wrapping Paper questions

Answered from the same tracked data.