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Stretch Tite Plastic Wrap

Fail

The top 5 brands take 97% of clicks, so Stretch Tite Plastic Wrap is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$651K/yr184K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
71%top-5 click share · 6 brands · 193 sellers

Flapen Score

Stretch Tite Plastic Wrap against its category

The dotted line is the Health & Household average. Past it, Stretch Tite Plastic Wrap is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stretch Tite Plastic Wrap market on Amazon at a glance

Shoppers on Amazon United States searched for Stretch Tite Plastic Wrap 184K times last year and spent an estimated $651K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 12.5% of those searches ended in a purchase.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $651K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
12.5%
Market size, estimated
$651Ka year
Peak month
January1.7× the quietest month
Top search term
stretch tite plastic wrap56K searches a year

02 · Price

A sale here is worth $28.23.

Listings sell for $28.23 on average, from $4.24 to $57.71. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $28.23 that is $42K to $56K a year per listing.

Average price
$28.23inside the $15 to $100 sweet spot
Price range
$4.24–$57.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$42K–$56K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #43 within Disposable Food Storage. It carries 2,159 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
64%
Out of stock, average day
2.3%
Average rank
#43in Disposable Food Storage
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
2,159per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Stretch Tite Plastic Wrap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

193

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 146%
  • Brand 221%
  • Brand 320%
  • Brand 46%
  • Brand 53%
  • Brand 63%

Demand

Stretch Tite Plastic Wrap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Stretch Tite Plastic Wrap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stretch tite plastic wrap56K/yr
  • stretch tite24K/yr
  • freeze tite plastic wrap17K/yr
  • stretch tite plastic wrap with slide cutter8K/yr
  • stretch tight plastic wrap12K/yr
  • kirkland plastic wrap9K/yr
  • stretch-tite6K/yr
  • stretch-tite plastic wrap with slide cutter7K/yr
  • kirkland plastic wrap with slide cutter8K/yr
  • freeze-tite premium plastic freezer wrap with slide cutter4K/yr

Reviews and returns

What reviews say buyers love and hate about Stretch Tite Plastic Wrap

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Adhesion/Stickiness”
0.3%of orders come back
“Not sticky”
A buyer, on “Adhesion/Stickiness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Stretch Tite Plastic Wrap questions

Answered from the same tracked data.