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Stretch Tape

Fail

The top 5 brands take 95% of clicks, so Stretch Tape is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$83K/yr31K searches / yr
90-day growth
+27.0%search demand this quarter
Competition
75%top-5 click share · 8 brands · 31 sellers

Flapen Score

Stretch Tape against its category

The dotted line is the Health & Household average. Past it, Stretch Tape is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stretch Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Stretch Tape 31K times last year and spent an estimated $83K. The top 5 brands take 95% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+27.0%
Conversion, latest week
8.4%
Market size, estimated
$83Ka year
Peak month
May1.5× the quietest month
Top search term
stretch tape12K searches a year

02 · Price

A sale here is worth $31.49.

Listings sell for $31.49 on average, from $5.16 to $144.19. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $31.49 that is $3K to $8K a year per listing.

Average price
$31.49inside the $15 to $100 sweet spot
Price range
$5.16–$144.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #93 within Bandages & Bandaging Supplies. It carries 3,543 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#93in Bandages & Bandaging Supplies
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
3,543per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Stretch Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

31

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

3%

  • Brand 169%
  • Brand 28%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Stretch Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Stretch Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stretch tape12K/yr
  • stretchy tape6K/yr
  • zip stretch tape6K/yr
  • zip system stretch tape3K/yr
  • stretch athletic tape4K/yr

Reviews and returns

What reviews say buyers love and hate about Stretch Tape

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Adhesion/Stickiness”
0.7%of orders come back
“Does not stick well”
A buyer, on “Adhesion/Stickiness”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Stretch Tape questions

Answered from the same tracked data.