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Stress Relief Gifts

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -15.4% this quarter, so Stress Relief Gifts is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49
Market size
$1.3M/yr1.5M searches / yr
90-day growth
-15.4%search demand this quarter
Competition
59%top-5 click share · 23 brands · 635 sellers

Flapen Score

Stress Relief Gifts against its category

The dotted line is the Health & Household average. Past it, Stress Relief Gifts is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stress Relief Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for Stress Relief Gifts 1.5M times last year and spent an estimated $1.3M. The top 5 brands take 73% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
4.9%
Market size, estimated
$1.3Ma year
Peak month
December4.5× the quietest month
Top search term
stress relief gifts517K searches a year

02 · Price

A sale here is worth $17.23.

Listings sell for $17.23 on average, from $7.95 to $42.01. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At $17.23 that is $13K to $17K a year per listing.

Average price
$17.23inside the $15 to $100 sweet spot
Price range
$7.95–$42.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
750–1,000
Revenue per listing a year
$13K–$17K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #212 within Ashwagandha. It carries 6,220 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
97%
Out of stock, average day
3.5%
Average rank
#212in Ashwagandha
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
6,220per listing
Listings tracked
29

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Stress Relief Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

635

Top-5 brand share

73%

Top 20: 97%

Top-5 click share

59%

Top 20: 90%

Open market

23%

  • Brand 126%
  • Brand 219%
  • Brand 312%
  • Brand 412%
  • Brand 54%
  • Brand 63%

Demand

Stress Relief Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 4.5×

Search terms

Top Stress Relief Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stress relief gifts517K/yr
  • anxiety and stress relief supplements200K/yr
  • stress relief gifts for women167K/yr
  • anxiety supplements73K/yr
  • stress supplements76K/yr
  • stress relief supplement135K/yr
  • anti anxiety supplements40K/yr
  • stress relief gifts for men35K/yr
  • anxiety pills25K/yr
  • stress and anxiety relief supplements52K/yr

Reviews and returns

What reviews say buyers love and hate about Stress Relief Gifts

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Stress/Anxiety”
12%of negative reviews mention “Functionality-Overall”
0.3%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Stress Relief Gifts questions

Answered from the same tracked data.