Is straws individually wrapped profitable to sell on Amazon United States?

The niche generates $356K/yr across 34 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +38.5%. Flapen's verdict: Worth a look (58/100).

How competitive is the straws individually wrapped niche?

19 brands and 27 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in straws individually wrapped?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 0.3%.

When does demand for straws individually wrapped peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the straws individually wrapped niche?

Listings span $1.88–$23.53; the average listing price is $10.74 (sweet spot $15–$100). The average incumbent carries 1,339 reviews — the moat a new listing must climb.

straws individually wrapped

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Growth

Good+38.5%

90-day search growth — must beat 0% to launch

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Market size

Good$356K

$356K/yr · 339K searches

Review moat

Good1,338.85

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Avg price

Okay$10.74

avg listing price — sweet spot $15–$100

Price range

Okay$1.88–$23.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, straws individually wrapped is a $356K/yr Amazon United States market (339K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

straws individually wrapped market data

Units sold / yr: 30K–40K; avg 1,000–1,250/product
Revenue / yr: $322K–$430K; units × avg price
Conversion rate: 9.8%
Avg BSR: #361
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 1.5%
Avg brand age: 46 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

52%

Top 20: 88%

Open market

20%

Zmaxqii26%
Glotoch Express18%
ONEYIM13%
Crystal Ware9%
XINYANSEND8%
DuraHome6%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +38.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top straws individually wrapped search terms

individually wrapped straws106K/yr +48.6%6.2% conv.
straws individually wrapped93K/yr +45.6%8.7% conv.
wrapped straws33K/yr +45.4%9.3% conv.
disposable straws individually wrapped27K/yr +15.6%6.6% conv.
plastic straws individually wrapped20K/yr +23.8%7.0% conv.
individual wrapped straws14K/yr +27.8%6.0% conv.
straws disposable individually wrapped11K/yr +21.8%7.5% conv.
drinking straws individually wrapped7K/yr +59.2%8.0% conv.
straws wrapped5K/yr +53.3%7.9% conv.
individually wrapped straws plastic6K/yr -4.8%8.1% conv.

All search terms

Top straws individually wrapped products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Glotoch Express 500PCS Individually Wrapped Clear Plastic Straws 7.75 Long 0.24 Diameter Disposable Drinking Straws for Every Occasion Party Made in USA

Glotoch Express$10.194.6★1,043 rev

[Individually Wrapped] 100Pcs Disposable Plastic Drinking Straws - 8.26 Long and 0.24 Diameter Colorful Cute Straws for Juice Coffee Milk Cocktail Bachelorette/Birthday Party Bridal/Baby Shower

ONEYIM$6.924.7★135 rev

[Individually Wrapped] 100 Pcs Colorful Flexible Plastic Straws Disposable Bendy Straws 10.2 Long and 0.23 Diameter BPA-Free

Zmaxqii$6.814.7★684 rev

Crystalware Bulk Pack of 380 Flexible Plastic Drinking Straws - White Individually Wrapped Food-Safe BPA Free 7.75 Inches Long (1 Box)

Crystal Ware$10.024.7★4,164 rev

[Individually Wrapped] 100 Pcs Clear Flexible Plastic Straws Disposable Bendy Straws 10.2 Long and 0.23 Diameter BPA-Free

Zmaxqii$5.974.6★553 rev

Newest

by launch date

100 Pcs Individually Paper-Wrapped Clear Plastic Straws 10.2 Long 0.23 Diameter Disposable Drinking Straws Perfect for tall cups or tumblers.

Zmaxqii$7.049 rev

3mo ago

Concession Essentials 7.75 Wrapped Black Straws Individually Wrapped Disposable Drinking Straws Standard Size for Soda Iced Coffee & Cocktails Pack of 200

Concession Essentials$8.084 rev

4mo ago

[Individually Wrapped] 100Pcs Disposable Plastic Straws - 8.26 Inches Long 0.24 inch Clear Drinking Straws for Hot/Cold Drinks Juice Coffee Cocktail

XINYANSEND$6.5589 rev

11mo ago

[Individually Wrapped] 100Pcs Disposable Plastic Straws - 8.26 Inches Long 0.24 inch Black Drinking Straws for Hot/Cold Drinks Juice Coffee Cocktail

XINYANSEND$6.5771 rev

11mo ago

[Individually Wrapped] 100Pcs Disposable Plastic Drinking Straws - 8.26 Long and 0.24 Diameter Colorful Cute Straws for Juice Coffee Milk Cocktail Bachelorette/Birthday Party Bridal/Baby Shower

ONEYIM$6.92135 rev

1y ago

What buyers say about straws individually wrapped

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Good quality, colorful, and arrived quickly”

Value For Money20%

“Not expensive”

Advertised Vs Actual Product9%

“Exactly as advertised”

Color6%

“the color is pretty”

Size-Overall5%

“Great size”

Strength5%

“Very cute sturdy straws”

Durability4%

“no issues with them breaking”

Flexibility4%

“Love these straws, great flexibility”

Ease Of Use3%

“easy to open”

Thickness2%

“Strong enough for thicker drinks”

What buyers complain about

Size-Overall28%

“Too short”

Quality-Overall12%

“Poor Quality Control”

Thickness8%

“They are not thick; they're thin,”

Ease Of Use6%

“cant be used”

Leak-Proof5%

“They are leakproff”

Strength4%

“They are also quite flimsy”

Flexibility3%

“Holes in flexible part”

Material Quality3%

“Drinking straws made of plastic”

Value For Money2%

“Cheap”

Ease Of Cleaning2%

“I suppose if you are extremely cheap or poor you could wash these things”

Top return reasons

Size-Overall51%

Value For Money12%

Advertised Vs Actual Product10%

Thin5%

Quality-Overall4%

Strength4%

Color3%

Thickness1%

Leak-Proof1%

Material Quality1%

Common questions

Is straws individually wrapped profitable to sell on Amazon United States?: The niche generates $356K/yr across 34 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +38.5%. Flapen's verdict: Worth a look (58/100).
How competitive is the straws individually wrapped niche?: 19 brands and 27 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in straws individually wrapped?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 0.3%.
When does demand for straws individually wrapped peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the straws individually wrapped niche?: Listings span $1.88–$23.53; the average listing price is $10.74 (sweet spot $15–$100). The average incumbent carries 1,339 reviews — the moat a new listing must climb.