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Straws

Maybe

Shoppers spend an estimated $6.4M a year here. But prices span $1.88–$12.87, mostly outside the sweet spot, so Straws is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$6.4M/yr5.6M searches / yr
90-day growth
+13.1%search demand this quarter
Competition
88%top-5 click share · 7 brands · 13 sellers

Flapen Score

Straws against its category

The dotted line is the Health & Household average. Past it, Straws is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Straws market on Amazon at a glance

Shoppers on Amazon United States searched for Straws 5.6M times last year and spent an estimated $6.4M. The top 5 brands take 92% of clicks. Demand peaks in Jun. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 5.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.4M a year.

Searches, last 12 months
5.6M
Growth, 90 days vs prior 90
+13.1%
Conversion, latest week
13.7%
Market size, estimated
$6.4Ma year
Peak month
June1.7× the quietest month
Top search term
straws2.5M searches a year

02 · Price

A sale here is worth $8.37.

Listings sell for $8.37 on average, from $1.88 to $12.87. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 80,000 to 100,000 of them. At $8.37 that is $670K to $837K a year per listing.

Average price
$8.37under the $15 to $100 sweet spot
Price range
$1.88–$12.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
800K or moreAmazon's top range
Units per listing a year
80,000–100,000
Revenue per listing a year
$670K–$837K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Disposable Drinkware. It carries 2,583 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Disposable Drinkware
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
2,583per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Straws products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.

$0$1.3M$2.6M$3.8M$5.1M1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

13

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

88%

Top 20: 100%

Open market

4%

  • Amazon Basics64%
  • SONGNASS11%
  • Blue Sky7%
  • HANSGO5%
  • CVNDKN5%
  • Rupert and Jeoffrey's Trading Co.4%
  • Open — no brand owns it (1 brand, 4%)

Demand

Straws search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.7×

Search terms

Top Straws search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • straws2.5M/yr
  • straw679K/yr
  • plastic straws538K/yr
  • straws disposable546K/yr
  • straws drinking plastic220K/yr
  • disposable straws185K/yr
  • drinking straws191K/yr
  • bendy straws109K/yr
  • long straws98K/yr
  • plastic straws disposable110K/yr

Reviews and returns

What reviews say buyers love and hate about Straws

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
33%of negative reviews mention “Size-Overall”
0.3%of orders come back
“To small”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Straws questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data