Is straws profitable to sell on Amazon United States?

The niche generates $6.4M/yr across 8 tracked products. 90-day search growth is +13.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the straws niche?

7 brands and 13 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in straws?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.3%.

When does demand for straws peak?

Demand peaks in Jun; the busiest month runs 1.7× the quietest.

What does it cost to enter the straws niche?

Listings span $1.88–$12.87; the average listing price is $8.37 (sweet spot $15–$100). The average incumbent carries 2,583 reviews — the moat a new listing must climb.

straws

Worth a look

Shows a $6.4M/yr market, but prices mostly outside the sweet spot ($1.88–$12.87) keeps it on the watch list.

Market size

Incredible$6.4M

$6.4M/yr · 5.6M searches

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible13.7%

search→purchase rate — share of searches ending in a sale

Growth

Okay+13.1%

90-day search growth — must beat 0% to launch

Review moat

Okay2,583.25

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad$8.37

avg listing price — sweet spot $15–$100

Brand share

Bad92%

top-5 brand share — brand-locked demand

Competition

Bad88%

top-5 click share — a locked-up shelf

Price range

Bad$1.88–$12.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, straws is a $6.4M/yr Amazon United States market (5.6M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jun. Verdict: Worth a look — 50/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

straws market data

Units sold / yr: 800K–1.0M; avg 80,000–100,000/product
Revenue / yr: $6.7M–$8.4M; units × avg price
Conversion rate: 13.7%
Avg BSR: #9
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 43 months
Avg seller age: 155 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Amazon Basics64%
SONGNASS11%
Blue Sky7%
HANSGO5%
CVNDKN5%
Rupert and Jeoffrey's Trading Co.4%
Open — no brand owns it (1 brand, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.1% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 1.7×

Open Trend

Top straws search terms

straws2.5M/yr +17.0%8.9% conv.
straw679K/yr -3.5%2.7% conv.
plastic straws538K/yr +12.7%8.4% conv.
straws disposable546K/yr +14.1%10.5% conv.
straws drinking plastic220K/yr +14.8%10.0% conv.
disposable straws185K/yr +17.2%6.2% conv.
drinking straws191K/yr +10.6%5.8% conv.
bendy straws109K/yr +12.7%12.3% conv.
long straws98K/yr +9.2%0.9% conv.
plastic straws disposable110K/yr -10.1%8.1% conv.

All search terms

Top straws products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Disposable Striped Plastic Flex Straws BPA Free Food-Safe 7.5 Long Assorted Colors 100 Count

Amazon Basics$1.884.7★8,059 rev

Flexible Plastic Straws Disposable Vibrant & Colorful Assortment Bendy Stylish Drinking Straws for Every Occasion & Party Decoration 175 Count

Blue Sky$3.804.2★1,668 rev

SONGNASS 100PCS Flexible Plastic Straws Colorful Disposable Bendy Party Fancy Straws12.8inch Extra Long Straws Party Decorations

SONGNASS$9.734.7★5,093 rev

HANSGO Sugarcane Straws 200PCS Drink Straws Disposable for Hot Cold Drinks Coffee Cocktail Juice Home Favor The Beach Party Natural Brown

HANSGO$9.164.6★836 rev

500 Pcs Colorful Disposable Drinking Plastic Straws.(0.23 diameter and 8.26 long)-8 Colors

CVNDKN$12.874.6★1,947 rev

Newest

by launch date

Glotoch Express 500PCS Individually Wrapped Clear Plastic Straws 7.75 Long 0.24 Diameter Disposable Drinking Straws for Every Occasion Party Made in USA

Glotoch Express$10.191,043 rev

1y ago

Amazon Basics Disposable Striped Plastic Flex Straws BPA Free Food-Safe 7.5 Long Assorted Colors 100 Count

Amazon Basics$1.888,059 rev

1y ago

[200 Pack] 8.5 High Flexible Plastic Straws Bendable Disposable Drinking Straws -Striped Assorted Colors for Home Use Milk Juice Drinks

SONGNASS$7.87914 rev

2y ago

7.75 Plastic Straws (500 Count) Disposable Straws - Made For Standard 16oz Glass (Black)

Rupert and Jeoffrey's Trading Co.$11.491,106 rev

2y ago

Flexible Plastic Straws Disposable Vibrant & Colorful Assortment Bendy Stylish Drinking Straws for Every Occasion & Party Decoration 175 Count

Blue Sky$3.801,668 rev

3y ago

What buyers say about straws

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Awesome price”

Quality-Overall19%

“They seem well made”

Advertised Vs Actual Product10%

“Just as advertised”

Color9%

“COLORS ARE BEAUTIFUL”

Flexibility6%

“Flexible straws”

Size-Overall6%

“The straws are the perfect size”

Durability6%

“no issues with them breaking”

Ease Of Use4%

“came in handy”

Strength3%

“Nice strong straws”

Thickness1%

“Strong enough for thicker drinks”

What buyers complain about

Size-Overall33%

“To small”

Thickness14%

“They are not thick; they're thin,”

Quality-Overall11%

“Poor Quality Control”

Strength4%

“flimsy”

Thin3%

“Too thin”

Leak-Proof3%

“They are leakproff”

Value For Money2%

“Cheap”

Flexibility2%

“The bendy option doesn't work right either”

Ease Of Use2%

“cant be used”

Durability2%

“they break easily”

Top return reasons

Size-Overall51%

Value For Money10%

Advertised Vs Actual Product9%

Thin5%

Quality-Overall4%

Thickness3%