Is strawberry wrapping paper profitable to sell on Amazon United States?

The niche generates $68K/yr across 29 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +40.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the strawberry wrapping paper niche?

19 brands and 22 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in strawberry wrapping paper?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.8%.

When does demand for strawberry wrapping paper peak?

Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.

What does it cost to enter the strawberry wrapping paper niche?

Listings span $4.94–$14.35; the average listing price is $9.68 (sweet spot $15–$100). The average incumbent carries 203 reviews — the moat a new listing must climb.

strawberry wrapping paper

Worth a look

Shows a thin review moat (203 avg reviews), but prices mostly outside the sweet spot ($4.94–$14.35) keeps it on the watch list.

Review moat

Great203.21

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.8%

return rate — above 5% kills the launch gate

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Growth

Good+40.5%

90-day search growth — must beat 0% to launch

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Avg price

Okay$9.68

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$68K

$68K/yr · 95K searches

Price range

Bad$4.94–$14.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, strawberry wrapping paper is a $68K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 50/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

strawberry wrapping paper market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $58K–$77K; units × avg price
Conversion rate: 7.5%
Avg BSR: #716
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 13.4%
Avg brand age: 19 months
Avg seller age: 216 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

19%

WRAPAHOLIC19%
RUSPEPA19%
WERNNSAI15%
Flyhill13%
Yarcony12%
Sanixin3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +40.5% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.1×

Open Trend

Top strawberry wrapping paper search terms

strawberry wrapping paper59K/yr +49.8%6.7% conv.
strawberry shortcake wrapping paper20K/yr +8.2%4.3% conv.
berry wrapping paper5K/yr +70.6%7.7% conv.
strawberry gift wrap5K/yr +69.6%4.2% conv.
strawberry wrapping paper roll6K/yr -12.2%5.7% conv.

All search terms

Top strawberry wrapping paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Flyhill Reversible Pink Strawberry Wrapping Paper Roll Cute Strawberry Flower with Pink Plaid Gift Wrap for Girls Wedding Birthday Valentines Day Baby Shower17 IN x 16.5 FT

Flyhill$9.784.5★292 rev

Yarcony Strawberry Wrapping Paper Roll Cute Bow Gift Wrap Strawberries Floral Butterfly & Plaid Design Pink Wrapping Paper for Girls Birthday Baby Shower Valentines Day(Mini Roll 17 InX 33 Ft)

Yarcony$12.544.7★720 rev

WERNNSAI Strawberry Wrapping Paper - 6 Sheets 27.5 x 19.7 1st Birthday Gift Packing Supply Pink Baby Shower Wrapping Paper for New Born Baby Decoration Christening

WERNNSAI$8.224.7★922 rev

WRAPAHOLIC Strawberry Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Sweet Strawberry Fruits Wrapping Paper for Summer Birthday Wedding Bridal Shower

WRAPAHOLIC$9.954.6★140 rev

RUSPEPA Berry 1st Birthday Wrapping Paper Roll for Girls Mini Roll Sweet Pink Strawberry Design Gift Wrap for Baby Girl First Birthday Party New Born Baby Shower Christening 17 Inches x 16.4 Feet

RUSPEPA$9.884.3★19 rev

Newest

by launch date

UNTROCHU Strawberry Wrapping Paper Roll for Girls Women - Pink Watercolor Strawberries Design Bow Gift Wrap for Kids Birthday Baby Shower Holiday Parties Wedding Bridal Shower - 17 in x 16.5 ft

UNTROCHU$10.0611 rev

3mo ago

Sikiweiter Strawberry Wrapping Paper Roll - 17 x 16.5 ft - Cute Pink Plaid Gift Wrap for Birthday Baby Shower or Sweet Treat Theme Gifts(Strawberry)

Sikiweiter$7.21190 rev

6mo ago

LaRibbons Strawberry & Blueberry Gift Wrapping Paper Mini Roll Cute Watercolor Fruit Pattern Pink Gingham Background Perfect for Birthday Celebration Summer Parties 17 x 33(46.7 sq. ft)

LaRibbons$9.7447 rev

7mo ago

RUSPEPA Berry 1st Birthday Wrapping Paper Roll for Girls Mini Roll Sweet Pink Strawberry Design Gift Wrap for Baby Girl First Birthday Party New Born Baby Shower Christening 17 Inches x 16.4 Feet

RUSPEPA$9.8819 rev

7mo ago

Yarcony Strawberry Wrapping Paper Roll Cute Bow Gift Wrap Strawberries Floral Butterfly & Plaid Design Pink Wrapping Paper for Girls Birthday Baby Shower Valentines Day(Mini Roll 17 InX 33 Ft)

Yarcony$12.54720 rev

8mo ago

What buyers say about strawberry wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“Super cute and quality giftwrap”

Color17%

“Vibrant colors”

Thickness10%

“Nice thick paper”

Gifting Purpose10%

“Great for berry theme gifting”

Advertised Vs Actual Product9%

“exactly as described”

Value For Money5%

“great value for price”

Size-Overall4%

“Great for very large items”

Design-Overall4%

“Pretty design”

Weight Heavy3%

“Made super heavy”

Ease Of Use3%

“Easy beauty”

What buyers complain about

Size-Overall40%

“It doesnt fit”

Quality-Overall16%

“Poor quality”

Value For Money9%

“not enough of it for the price”

Thickness6%

“The paper was thick”

Thin6%

“Thin”

Advertised Vs Actual Product6%

“Misleading advertisement”

Gifting Purpose6%

“For the price of the gift bag it ripped as soon as I put gift box in it”

Charging3%

“The fact they charge $9 for this is a scam”

Durability3%

“it tore very easily”

Top return reasons

Size-Overall78%

Advertised Vs Actual Product8%

Value For Money3%

Color3%

Product Condition3%

Thin2%

Functionality-Overall2%

Quality-Overall1%

Adhesion/Stickiness1%

Recycle/Reuse1%

Common questions

Is strawberry wrapping paper profitable to sell on Amazon United States?: The niche generates $68K/yr across 29 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +40.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the strawberry wrapping paper niche?: 19 brands and 22 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in strawberry wrapping paper?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.8%.
When does demand for strawberry wrapping paper peak?: Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.
What does it cost to enter the strawberry wrapping paper niche?: Listings span $4.94–$14.35; the average listing price is $9.68 (sweet spot $15–$100). The average incumbent carries 203 reviews — the moat a new listing must climb.