strawberry toothpaste for kids
Worth a lookShows searches that convert (16.7% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 565K searches
Avg price
Great$15.59avg listing price — sweet spot $15–$100
Price range
Good$3.48–$38.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,259.07avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, strawberry toothpaste for kids is a $1.5M/yr Amazon United States market (565K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
strawberry toothpaste for kids market data
- Units sold / yr
- 80K–100K
- avg 6,000–8,000/product
- Revenue / yr
- $1.2M–$1.6M
- units × avg price
- Conversion rate
- 16.7%
- Avg BSR
- #763
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
626
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Tom's of Maine76%
- TOMS11%
- 365 by Whole Foods Market6%
- Crest4%
- SENSODYNE PRONAMEL3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 93 weeks — -1.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top strawberry toothpaste for kids search terms
- toms toothpaste kids160K/yr
- toms strawberry toothpaste for kids58K/yr
- toms kids toothpaste60K/yr
- strawberry toothpaste41K/yr
- strawberry toothpaste for kids32K/yr
- kids strawberry toothpaste25K/yr
- toms of maine toothpaste kids22K/yr
- toms kids toothpaste with fluoride20K/yr
- toms kids shoes23K/yr
- kids toothpaste strawberry15K/yr
Top strawberry toothpaste for kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Toms of Maine Natural Kids Fluoride Toothpaste 3 Pack For Kids Ages 2 and Up Great Toddler Toothpastes No Artificial Flavors Dyes or Preservatives Silly Strawberry 5.1 oz
Tom's of Maine$14.584.6★17,782 rev
Toms of Maine Natural Kids Fluoride Free Toothpaste Ages 2+ Silly Strawberry 5.1 oz. 3-Pack (back in original formula)
Tom's of Maine$13.224.6★9,942 rev
Toms of Maine Anticavity Kids Natural Toothpaste Variety Pack Strawberry Orange Mango Watermelon Flavors Kids Toothpaste with Fluoride Safe for Ages 2 and Up 5.1 oz (Pack of 3)
Tom's of Maine$14.654.5★1,332 rev
TOMS Girls Resident Plus (Toddler/Little Kid/Big Kid) Grey 1 2 Medium Little Kid
TOMS$37.210.0★0 rev
365 by Whole Foods Market Kids Strawberry Fluoride Toothpaste 4.2 Ounce
365 by Whole Foods Market$3.484.6★1,103 rev
Newest
by launch dateTOMS Girls Resident Plus (Toddler/Little Kid/Big Kid) Grey 1 2 Medium Little Kid
TOMS$37.210 rev
TOMS Girls Resident Plus (Toddler/Little Kid/Big Kid) Grey 1 1 Medium Little Kid
TOMS$37.416 rev
TOMS Girls Resident Plus (Toddler/Little Kid/Big Kid) Grey 1 2.5 Medium Little Kid
TOMS$38.796 rev
Sensodyne Pronamel Kids Toothpaste Fluoride Anticavity Toothpaste Cavity and Enamel Protection for Ages 2+ Berry Twist Flavored 4 oz (2 Pack)
SENSODYNE PRONAMEL$7.811,836 rev
Toms of Maine Anticavity Kids Natural Toothpaste Variety Pack Strawberry Orange Mango Watermelon Flavors Kids Toothpaste with Fluoride Safe for Ages 2 and Up 5.1 oz (Pack of 3)
Tom's of Maine$14.651,332 rev
Trending
90-day click momentumTOMS Girls Resident Plus (Toddler/Little Kid/Big Kid) Grey 1 2.5 Medium Little Kid
TOMS$38.794.1★
TOMS Girls Resident Plus (Toddler/Little Kid/Big Kid) Grey 1 2 Medium Little Kid
TOMS$37.210.0★
TOMS Girls Resident Plus (Toddler/Little Kid/Big Kid) Grey 1 1 Medium Little Kid
TOMS$37.414.1★
365 by Whole Foods Market Kids Strawberry Fluoride Toothpaste 4.2 Ounce
365 by Whole Foods Market$3.484.6★
Toms of Maine Natural Kids Fluoride Free Toothpaste Ages 2+ Silly Strawberry 5.1 oz. 3-Pack (back in original formula)
Tom's of Maine$13.224.6★
What buyers say about strawberry toothpaste for kids
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“Decent for kids”
“easy to use”
“It smells fresh too”
“Cleans teeth”
“The written description is correct”
“Its gentle on gums”
“My child loves this toothpadte”
“Cleans well”
“Its gentle a great color”
What buyers complain about
“And obviously the ingredients are not displayed on the page”
“Lead poisoning”
“make a mess”
“DOES IT CONTAIN LEAD? Recent online video shows + lead test and mentions lawsuit says this is loaded with LEAD! Do your research!”
“But too big for kids”
“Just found out there is a class action lawsuit against this company for finding unsafe levels of lead”
“smelled like bubblegum, not berry, which reminded us of bubblegum amoxicillin liquid and left a weird aftertaste”
“Not natural”
“Not happy with the recent reports of high lead content in this product”
“I could have still been content with using it”
Top return reasons
Common questions
- Is strawberry toothpaste for kids profitable to sell on Amazon United States?
- The niche generates $1.5M/yr across 14 tracked products. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the strawberry toothpaste for kids niche?
- 5 brands and 626 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in strawberry toothpaste for kids?
- Top complaints mined from reviews: Ingredients-Overall, Contamination, Ease Of Cleaning. The return rate is 0.7%.
- When does demand for strawberry toothpaste for kids peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the strawberry toothpaste for kids niche?
- Listings span $3.48–$38.79; the average listing price is $15.59 (sweet spot $15–$100). The average incumbent carries 3,259 reviews — the moat a new listing must climb.