strawberry protein shakes
Launch itA $1.1M/yr market growing +18.9% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$24.35avg listing price — sweet spot $15–$100
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Price range
Great$8.30–$54.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 457K searches
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,945.63avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, strawberry protein shakes is a $1.1M/yr Amazon United States market (457K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May. Verdict: Launch it — 58/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
strawberry protein shakes market data
- Units sold / yr
- 50K–60K
- avg 3,000–4,000/product
- Revenue / yr
- $1.2M–$1.5M
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 0.8%
- Avg brand age
- 74 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
83
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
1%
- Premier Protein59%
- Muscle Milk16%
- Atkins9%
- Pure Protein7%
- Core Power5%
- nurri2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.9% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.9×
Top strawberry protein shakes search terms
- strawberry protein shakes117K/yr
- premier protein shake strawberry43K/yr
- protein shake strawberry40K/yr
- strawberry protein shake34K/yr
- muscle milk strawberry31K/yr
- premier protein strawberry24K/yr
- premier protein shake 4 pack27K/yr
- strawberry muscle milk19K/yr
- protein shake 4 pack18K/yr
- strawberry protein drink17K/yr
Top strawberry protein shakes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Premier Protein Shake Strawberries & Cream 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)
Premier Protein$29.364.5★13,500 rev
Premier Protein Shake Strawberries & Cream 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack
Premier Protein$24.864.6★6,279 rev
Premier Protein Shake Strawberries & Cream 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 4 Pack
Premier Protein$9.094.6★6,279 rev
Pure Protein Strawberry Protein Shake 30g Complete Protein Ready to Drink and Keto-Friendly Vitamins A C D and E plus Zinc to Support Immune Health 11oz Bottles 12 Pack
Pure Protein$22.874.6★8,236 rev
Atkins Strawberry Flavored Protein Shake High Protein Low Glycemic Low Sugar and Low Carb Keto Friendly Gluten Free 12 Count
Atkins$18.054.7★6,199 rev
Newest
by launch date
Oikos 30g Protein Shake Strawberry Shelf Stable High Protein Drinks Ready to Drink 5g Prebiotic Fiber 12 fl oz Bottle 12 Count
Oikos$24.4170 rev
Muscle Milk High Protein Shake Strawberry 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors
Muscle Milk$22.41190 rev
Muscle Milk Pro High Protein Shake Strawberry 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors
Muscle Milk$26.25146 rev
Nurri - 30g Protein Ultra Filtered Milk Shake Strawberry - Lactose Free Low Sugar 150 Calories 10 Vitamins and Minerals - 11 fl oz 10 Cans
nurri$23.36648 rev
Atkins Strong High Protein Shake Strawberry Flavored 30g Protein 7g Prebiotic Fiber 1g Sugar Muscle and Gut Health Support GLP-1 Support Low Carb and Low Protein Shake Gluten Free 12 Count
Atkins$23.53307 rev
Trending
90-day click momentumOikos 30g Protein Shake Strawberry Shelf Stable High Protein Drinks Ready to Drink 5g Prebiotic Fiber 12 fl oz Bottle 12 Count
Oikos$24.414.5★
Muscle Milk High Protein Shake Strawberry 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors
Muscle Milk$22.413.6★
Muscle Milk Pro High Protein Shake Strawberry 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors
Muscle Milk$26.253.6★
Premier Protein Shake Cake Batter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 4 Pack
Premier Protein$8.904.6★
Premier Protein Shake Strawberries & Cream 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 4 Pack
Premier Protein$9.094.6★
What buyers say about strawberry protein shakes
What buyers praise and complain about, mined from review topics.What buyers love
“Taste is clean”
“Great amount of protein”
“Very good flavor choice”
“Excellent product”
“Good Value for the Money”
“I Love Strawberry”
“As advertised”
“so easier to open”
“The texture is smooth”
“Very good texture”
What buyers complain about
“Chemical taste”
“Needs a more intense flavor”
“Too expensive”
“am not receiving enough nutrition anymore”
“Unpleasantly sweet”
“Quality Control Issue”
“It had an artificial sweetener taste to it”
“This one tasted watery”
“I don't know what ingredient this has that does it to me”
“They are a bit thicker than I expected”
Common questions
- Is strawberry protein shakes profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 19 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +18.9%. Flapen's verdict: Launch it (58/100).
- How competitive is the strawberry protein shakes niche?
- 7 brands and 83 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in strawberry protein shakes?
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- When does demand for strawberry protein shakes peak?
- Demand peaks in May; the busiest month runs 1.9× the quietest.
- What does it cost to enter the strawberry protein shakes niche?
- Listings span $8.30–$54.56; the average listing price is $24.35 (sweet spot $15–$100). The average incumbent carries 4,946 reviews — the moat a new listing must climb.