strawberry protein powder
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$42.06avg listing price — sweet spot $15–$100
Price range
Incredible$17.62–$82.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Market size
Great$1.2M$1.2M/yr · 489K searches
Competition
Great40%top-5 click share — an open shelf
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,767.11avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, strawberry protein powder is a $1.2M/yr Amazon United States market (489K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 68/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
strawberry protein powder market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- $1.3M–$1.7M
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #59
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 75%
- Out of stock
- 4.1%
- Avg brand age
- 76 months
- Avg seller age
- 133 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
594
Top-5 brand share
52%
Top 20: 98%
Top-5 click share
40%
Top 20: 85%
Open market
42%
- Optimum Nutrition18%
- Muscle Milk16%
- Isopure6%
- Six Star6%
- Orgain6%
- Nutricost5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top strawberry protein powder search terms
- strawberry protein powder242K/yr
- protein powder strawberry84K/yr
- strawberry protein34K/yr
- whey protein powder strawberry21K/yr
- strawberry whey protein powder18K/yr
- whey protein strawberry13K/yr
- strawberry banana protein powder11K/yr
- protein strawberry10K/yr
- just ingredients protein powder strawberry6K/yr
- strawberries and cream protein powder7K/yr
Top strawberry protein powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Muscle Milk Genuine Protein Powder Strawberries N Crme 1.93 Pounds 13 Servings 32g Protein 3g Sugar Calcium Vitamins A C & D NSF Certified for Sport Energizing Snack Packaging May Vary
Muscle Milk$21.004.4★2,238 rev
Optimum Nutrition Gold Standard 100% Whey Protein Powder Delicious Strawberry 2 Pound (Packaging May Vary)
Optimum Nutrition$42.534.6★14,932 rev
Six Star Whey Protein Powder Plus - Muscle Building & Recovery Formula with Whey Isolate Powder BCAAs 30g Protein Immune Support - Post-Workout Supplement - Strawberry Smoothie 1.8 lbs
Six Star$20.854.5★1,607 rev
Orgain Organic Vegan Protein Powder Strawberries & Cream - 21g Plant Based Protein 4g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb
Orgain$29.664.4★3,572 rev
Dymatize ISO100 Whey Protein Powder Isolate Strawberry 25g of Protein 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)
Dymatize$35.584.6★1,283 rev
Newest
by launch date
Premier Protein Powder Strawberry Milkshake 30g Protein No Added Sugar 100% Whey Protein Keto Friendly Soy & Gluten Free 24.5 oz (17 Servings)
Premier Protein$33.9569 rev
Ballerina Farm Grass Fed Whey Protein Powder Strawberry Crme 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts Prebiotic Fiber No Added Sugar or Artificial Ingredients 20 Servings
Ballerina Farm$58.94130 rev
BSN SYNTHA-6 Premium Protein Powder with 6g of Fiber Whey Isolate Micellar Casein Milk Protein Isolate 6g of Fat Strawberry Milkshake 14 Servings 1.45 Pound (Packaging May Vary)
BSN$21.085,017 rev
Optimum Nutrition Gold Standard 100% Whey Protein Powder Strawberries and Cream 1 Pound (Pack of 1)
Optimum Nutrition$18.551,418 rev
Animal 100% Whey Protein Powder Whey Blend for Pre or Post Workout Recovery Anytime Low Sugar Protein Boost Meal Replacement with BCAA Branched Chain Amino Acids New Flavor Strawberry 4 lb
Animal$53.85300 rev
Trending
90-day click momentumPremier Protein Powder Strawberry Milkshake 30g Protein No Added Sugar 100% Whey Protein Keto Friendly Soy & Gluten Free 24.5 oz (17 Servings)
Premier Protein$33.954.1★
Ballerina Farm Grass Fed Whey Protein Powder Strawberry Crme 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts Prebiotic Fiber No Added Sugar or Artificial Ingredients 20 Servings
Ballerina Farm$58.944.4★
Optimum Nutrition Gold Standard 100% Whey Protein Powder Strawberries and Cream 1 Pound (Pack of 1)
Optimum Nutrition$18.554.7★
BSN SYNTHA-6 Whey Protein Powder Strawberry Protein Powder with Micellar Casein Milk Protein Isolate Strawberry Milkshake 28 Servings (Packaging May Vary)
BSN$38.744.7★
BSN SYNTHA-6 Premium Protein Powder with 6g of Fiber Whey Isolate Micellar Casein Milk Protein Isolate 6g of Fat Strawberry Milkshake 14 Servings 1.45 Pound (Packaging May Vary)
BSN$21.084.7★
What buyers say about strawberry protein powder
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“So good protein”
“Great with the vanilla flavor”
“Best quality”
“It blends quickly”
“Mixes well”
“Good value”
“High quality, healthy ingredients”
“not overly sweet”
“the texture is creamy”
What buyers complain about
“Doesnt taste that great”
“the flavor is gross”
“Not worth the Price”
“Horrible taste and misleading nutrition facts”
“Too Sweet”
“was overly artificially sweetened”
“Texture is disgusting”
“My rating is not a reflection of the product's quality. which I've been satisfied with after using it for ~5 years”
“Now has an artificial smell”
“It doesnt mix well”
Common questions
- Is strawberry protein powder profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 36 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (68/100).
- How competitive is the strawberry protein powder niche?
- 23 brands and 594 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in strawberry protein powder?
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- When does demand for strawberry protein powder peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the strawberry protein powder niche?
- Listings span $17.62–$82.37; the average listing price is $42.06 (sweet spot $15–$100). The average incumbent carries 2,767 reviews — the moat a new listing must climb.