strawberry protein bars
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$17.75avg listing price — sweet spot $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Price range
Good$3.78–$40.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,322.74avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Market size
Bad$43K$43K/yr · 38K searches
According to Flapen's Amazon United States niche tracking, strawberry protein bars is a $43K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 47/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
strawberry protein bars market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $71K–$89K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #85
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 121 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
482
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
10%
- Quest47%
- Kellogg's Special K14%
- Power Crunch10%
- Pure Protein8%
- Protein One6%
- Nature Valley5%
- Open — no brand owns it (4 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 4.8×
Top strawberry protein bars search terms
- strawberry protein bars18K/yr
- quest strawberry5K/yr
- protein bars strawberry6K/yr
- strawberry protein bar4K/yr
- quest strawberry shortcake protein bar5K/yr
Top strawberry protein bars products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Quest Nutrition Protein Bars Strawberry Shortcake 20g Protein 2g Sugar 3g Net Carbs 10g Fiber Gluten Free 12 Count
Quest$21.814.3★604 rev
Special K Bar Protein Meal Bars 12g Protein Snacks Meal Replacement Strawberry (3 Boxes 18 Bars)
Kellogg's Special K$22.054.4★1,891 rev
Power Crunch Protein Energy Wafer Bars Strawberry Crme 1.4 Ounce (12 Count)
Power Crunch$16.074.4★6,698 rev
Quest Nutrition Frosted Protein Cookies Strawberry Cake <1g Sugar 5g Protein 1g Net Carbs Gluten Free 8 Cookies
Quest$8.754.5★1,993 rev
Pure Protein AMMMAZE Strawberry Shortcake Protein Bars (12 ct) 20g High Protein No Added Sugar - Strawberry Meal Replacement Bar - On the Go Snacks
Pure Protein$24.624.0★268 rev
Newest
by launch date
Zbar Protein Strawberries N Creme Crispy Snack Bars
Clif Kid ZBar$5.47131 rev
Pure Protein AMMMAZE Strawberry Shortcake Protein Bars (12 ct) 20g High Protein No Added Sugar - Strawberry Meal Replacement Bar - On the Go Snacks
Pure Protein$24.62268 rev
FITCRUNCH Full Size Protein Bars 6-Layer Baked Bar 3g of Sugar Gluten Free & Soft Cake Core (12 Bars Strawberry Strudel)
Fit Crunch$34.2919 rev
Quest Nutrition Protein Bars Strawberry Shortcake 20g Protein 2g Sugar 3g Net Carbs 10g Fiber Gluten Free 12 Count
Quest$21.81604 rev
Quest Nutrition Strawberry Protein Shake 45g Protein 2g Sugar 4g Net Carbs Ready to Drink Gluten Free 12 Count
Quest$40.45700 rev
Trending
90-day click momentumZbar Protein Strawberries N Creme Crispy Snack Bars
Clif Kid ZBar$5.474.7★
Quest Nutrition Birthday Cake Protein Bars 20g Protein 1g Sugar 4g Net Carbs Gluten Free Keto Friendly 12 Count
Quest$25.634.4★
Quest Nutrition Frosted Protein Cookies Strawberry Cake <1g Sugar 5g Protein 1g Net Carbs Gluten Free 8 Cookies
Quest$8.754.5★
Special K Bar Pastry Crisps Breakfast Bars 100 Calorie Snacks Value Size Strawberry 15.84oz Box (36 Crisps)
Kellogg's Special K$7.294.7★
Quest Nutrition Strawberry Protein Shake 45g Protein 2g Sugar 4g Net Carbs Ready to Drink Gluten Free 12 Count
Quest$40.454.5★
What buyers say about strawberry protein bars
What buyers praise and complain about, mined from review topics.What buyers love
“Good taste”
“Good amount of protein”
“Amazing flavor”
“Nice mix of sweet”
“Decent cruncher”
“Great quality”
“Great healthy snack”
“the texture is soft”
“Good value for the money”
“Pretty good for a GF vegan bar”
What buyers complain about
“Tastes like chemicals”
“not chocolate”
“No flavor”
“Lower than expected protein”
“Kinda Pricey”
“Weird texture for me”
“Grosss”
“Theyre not dry like their other products or know what whatever this is sweet tasty not dry at all very good”
“Not chewable”
“Way too much sugar was used, just overall a really bad and disappointing experience”
Top return reasons
Common questions
- Is strawberry protein bars profitable to sell on Amazon United States?
- The niche generates $43K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the strawberry protein bars niche?
- 10 brands and 482 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in strawberry protein bars?
- Top complaints mined from reviews: Taste-Overall, Sweetness, Flavor. The return rate is 0.0%.
- When does demand for strawberry protein bars peak?
- Demand peaks in Jan–Feb; the busiest month runs 4.8× the quietest.
- What does it cost to enter the strawberry protein bars niche?
- Listings span $3.78–$40.45; the average listing price is $17.75 (sweet spot $15–$100). The average incumbent carries 2,323 reviews — the moat a new listing must climb.