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Strawberry Protein Bars

Fail

Shoppers spend an estimated $43K a year here, so Strawberry Protein Bars is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$43K/yr38K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
62%top-5 click share · 10 brands · 482 sellers

Flapen Score

Strawberry Protein Bars against its category

The dotted line is the Health & Household average. Past it, Strawberry Protein Bars is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strawberry Protein Bars market on Amazon at a glance

Shoppers on Amazon United States searched for Strawberry Protein Bars 38K times last year and spent an estimated $43K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
6.4%
Market size, estimated
$43Ka year
Peak month
January4.8× the quietest month
Top search term
strawberry protein bars18K searches a year

02 · Price

A sale here is worth $17.75.

Listings sell for $17.75 on average, from $3.78 to $40.45. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $17.75 that is $2K to $4K a year per listing.

Average price
$17.75inside the $15 to $100 sweet spot
Price range
$3.78–$40.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #85 within Nutrition Bars & Drinks. It carries 2,323 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#85in Nutrition Bars & Drinks
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
2,323per listing
Listings tracked
19

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
65 months

Products

Top Strawberry Protein Bars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

482

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

10%

  • Brand 147%
  • Brand 214%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (4 brands, 10%)

Demand

Strawberry Protein Bars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 4.8×

Search terms

Top Strawberry Protein Bars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • strawberry protein bars18K/yr
  • quest strawberry5K/yr
  • protein bars strawberry6K/yr
  • strawberry protein bar4K/yr
  • quest strawberry shortcake protein bar5K/yr

Reviews and returns

What reviews say buyers love and hate about Strawberry Protein Bars

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Taste-Overall”
26%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tastes like chemicals”
A buyer, on “Taste-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Strawberry Protein Bars questions

Answered from the same tracked data.