strawberry napkins
Worth a lookShows a thin review moat (65 avg reviews), but a small market ($30K/yr) keeps it on the watch list.
Review moat
Incredible64.68avg incumbent reviews — the moat a new listing must climb
Brand share
Great53%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Growth
Good+34.5%90-day search growth — must beat 0% to launch
Avg price
Okay$9.99avg listing price — sweet spot $15–$100
Price range
Okay$5.15–$19.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$30K$30K/yr · 50K searches
According to Flapen's Amazon United States niche tracking, strawberry napkins is a $30K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
strawberry napkins market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $25K–$30K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #884
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 20.4%
- Avg brand age
- 21 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
28
Top-5 brand share
53%
Top 20: 98%
Top-5 click share
41%
Top 20: 88%
Open market
41%
- HFBOBP15%
- IHR Ideal Home Range13%
- Janlaugh10%
- NatNarr8%
- Vellumvibe7%
- KFJBPB6%
Demand
Weekly Amazon search volume, last 50 weeks — +34.5% search growth over the last 90 days.Top strawberry napkins search terms
- strawberry napkins43K/yr
- strawberry shortcake napkins6K/yr
- strawberry napkins for party2K/yr
Top strawberry napkins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
50PCS Strawberry Party Napkins Decorations Disposable Strawberry Birthday Paper Napkins Luncheons Cocktail Dinners Napkin Fruit Theme Celebrations Party Supplies for Birthday Berry Baby Shower
HFBOBP$6.904.5★154 rev
100 Pcs Strawberry Paper Napkins 3 Ply Disposable Cocktail Napkins Hand Towels for Bathroom Kitchen Birthday Berry Sweet Party Supplies
Vellumvibe$14.734.9★20 rev
NatNarr 60 Pcs Strawberry Napkins Pink Bow Strawberrys Cocktail Napkins Strawberry Party Decorations for Baby Shower Sweet One Birthday Berry Theme Party
NatNarr$6.404.2★24 rev
50 Pcs Strawberry Napkins 13 x 13 Inches Strawberry Birthday Paper Napkins Fruit Theme Disposable Cocktail Napkins for Baby Shower Birthday Party Decorations (Strawberry)
KFJBPB$6.944.7★320 rev
Janlaugh 100 Pcs Strawberry Paper Napkins Set Disposable Summer Fruit Paper Napkins Pink for Berry Sweet Strawberry Decoration Catering Event Birthday Summer Party Supplies (6.5 x 6.5 Inches)
Janlaugh$16.184.5★27 rev
Newest
by launch date50PCS Strawberry Party Napkins Decorations Disposable Strawberry Birthday Paper Napkins Luncheons Cocktail Dinners Napkin Fruit Theme Celebrations Party Supplies for Birthday Berry Baby Shower
HFBOBP$6.90154 rev
Ottin Red Strawberry Luncheon 6.5 Paper Napkins 50pcs 3-Ply
Ottin$8.8841 rev
Ottin 50ct 3-Ply Red Strawberry Shaped Paper Napkins Fun Summer Garden Wedding Baby Shower Birthday Picnic or Outdoor Party Decorations Disposable Paper Napkins
Ottin$8.7334 rev
NatNarr 60 Pcs Strawberry Napkins Pink Bow Strawberrys Cocktail Napkins Strawberry Party Decorations for Baby Shower Sweet One Birthday Berry Theme Party
NatNarr$6.4024 rev
100 Pcs Strawberry Paper Napkins 3 Ply Disposable Cocktail Napkins Hand Towels for Bathroom Kitchen Birthday Berry Sweet Party Supplies
Vellumvibe$14.7320 rev
Trending
90-day click momentumOttin Red Strawberry Luncheon 6.5 Paper Napkins 50pcs 3-Ply
Ottin$8.884.7★
Ottin 50ct 3-Ply Red Strawberry Shaped Paper Napkins Fun Summer Garden Wedding Baby Shower Birthday Picnic or Outdoor Party Decorations Disposable Paper Napkins
Ottin$8.734.7★
100 Pcs Strawberry Party Napkins Paper Disposable 2-Ply Cocktail Napkins Tableware Pink Party Decorations Supplies For kids Baby Shower Birthday 6.5 X 6.5 Inches
Morvane$14.374.6★
50PCS Strawberry Party Napkins Decorations Disposable Strawberry Birthday Paper Napkins Luncheons Cocktail Dinners Napkin Fruit Theme Celebrations Party Supplies for Birthday Berry Baby Shower
HFBOBP$6.904.5★
NatNarr 60 Pcs Strawberry Napkins Pink Bow Strawberrys Cocktail Napkins Strawberry Party Decorations for Baby Shower Sweet One Birthday Berry Theme Party
NatNarr$6.404.2★
What buyers say about strawberry napkins
What buyers praise and complain about, mined from review topics.What buyers love
“Overall, we were happy with the quality of the napkins for our purpose,”
“Super cute design”
“Arrived as pictured”
“For value for money”
“Very good quality and very pretty and very good colors”
“thick”
“these fit right in”
“Im sure theyll absorb well”
“durable”
“They feel sturdy”
What buyers complain about
“a bit expensive”
“not very thick”
“Very thin”
“Not as pictured”
“these smelled sooo bad”
“I wouldn't necessarily go cleaning up huge messes with them”
“not super absorbent”
“Note that these are cocktail/beverage napkins so expect them to be smaller than lunch or dinner napkins”
“The print is only on one side”
Top return reasons
Common questions
- Is strawberry napkins profitable to sell on Amazon United States?
- The niche generates $30K/yr across 31 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is +34.5%. Flapen's verdict: Worth a look (55/100).
- How competitive is the strawberry napkins niche?
- 23 brands and 28 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in strawberry napkins?
- Top complaints mined from reviews: Value For Money, Thickness, Thin. The return rate is 1.7%.
- What does it cost to enter the strawberry napkins niche?
- Listings span $5.15–$19.00; the average listing price is $9.99 (sweet spot $15–$100). The average incumbent carries 65 reviews — the moat a new listing must climb.