Is strawberry candle profitable to sell on Amazon United States?

The niche generates $102K/yr across 40 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the strawberry candle niche?

25 brands and 142 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in strawberry candle?

Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.8%.

When does demand for strawberry candle peak?

Demand peaks in Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the strawberry candle niche?

Listings span $4.32–$50.49; the average listing price is $18.63 (sweet spot $15–$100). The average incumbent carries 1,214 reviews — the moat a new listing must climb.

strawberry candle

Worth a look

Shows low returns (0.8%), but soft demand (-12.3% this quarter) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$18.63

avg listing price — sweet spot $15–$100

Price range

Great$4.32–$50.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Review moat

Good1,213.68

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$102K

$102K/yr · 192K searches

Growth

Bad-12.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, strawberry candle is a $102K/yr Amazon United States market (192K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

strawberry candle market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $112K–$149K; units × avg price
Conversion rate: 2.8%
Avg BSR: #580
Page quality: 0%
Prime: 93%
Sponsored: 60%
Out of stock: 7.0%
Avg brand age: 37 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

142

Top-5 brand share

65%

Top 20: 96%

Top-5 click share

40%

Top 20: 77%

Open market

31%

Bath & Body Works39%
Yankee Candle9%
Village Candle9%
M&SENSE4%
Colonial Candle4%
ARPOVIST4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.4×

Open Trend

Top strawberry candle search terms

strawberry candle66K/yr -1.5%3.3% conv.
strawberry pound cake35K/yr -14.7%1.4% conv.
strawberry shortcake candle36K/yr -29.9%1.7% conv.
strawberry candles16K/yr +14.4%2.4% conv.
strawberry pound cake candle13K/yr -37.1%5.4% conv.
strawberry scented candle6K/yr -11.1%4.2% conv.
strawberry poundcake7K/yr -18.8%1.5% conv.
strawberry shortcake candles5K/yr -39.3%0.6% conv.
candle strawberry3K/yr -10.7%2.9% conv.
strawberry poundcake candle4K/yr -25.2%5.9% conv.

All search terms

Top strawberry candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bath & Body Works Strawberry Pound Cake 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend

Bath & Body Works$22.234.5★1,096 rev

Bath & Body Works - Strawberry Pound Cake - 2 pc Bundle - Fine Fragrance Mist and Ultimate Hydration Body Cream (Packaging Design Varies)

Bath & Body Works$24.174.7★1,109 rev

Yankee Candle White Strawberry Bellini Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable

Yankee Candle$16.294.7★227 rev

Village Candle Strawberry Pound Cake Large Glass Apothecary Jar Scented Candle 21.25 oz Red

Village Candle$17.394.5★1,448 rev

9 Pack Strawberry Shaped Scented Candles Red Mini Soy Wax Fruit Aroma Decorative Candles Realistic Strawberry Design for Bedroom Bathroom Parties Table Dcor Photo Props Birthday Gifts

ARPOVIST$8.864.8★22 rev

Newest

by launch date

Bath & Body Works Strawberry Pound Cake 3-Wick Candle - Scented Candle for Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend - 2-Pack

Bath & Body Works$40.151,096 rev

3mo ago

GroseMell Strawberry Scented Candle 4.23 oz (120g) Natural Soy Wax 30-Hour Clean Burn Strawberry-Shaped Ceramic Jar Home Fragrance & Thoughtful Gift for Home (Red)

GroseMell$24.972 rev

4mo ago

Sugar Candle Strawberry Shortcake Candle - 10oz Soy Scented Vegan Dessert Candles Non Toxic for Home Decor 50+ Hour Burn Time Made in The USA

sugar candle$27.935 rev

5mo ago

Putart Strawberry Vanilla Highly Scented Candle for Home 9oz Natural Soy Aromatherapy Non Toxic Candles with Essential Oil Home Fragrance Stress Relief & Meditation Jar Candles Gifts for Women & Men

Putart$18.749 rev

11mo ago

Yankee Candle White Strawberry Bellini Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable

Yankee Candle$16.29227 rev

1y ago

What buyers say about strawberry candle

What buyers praise and complain about, mined from review topics.

What buyers love

Smell50%

“Great fragrance”

Brightness/Shine/Glow9%

“Glitters”

Quality-Overall7%

“are some of the highest quality candles we can purchase”

Value For Money4%

“good price”

Advertised Vs Actual Product4%

“Exactly as described”

Gifting Purpose4%

“Cute gift”

Color4%

“the sparkling pink is brilliant”

Warmth2%

“it warms up pretty fast”

Size-Overall1%

“good size”

Alarm/Timer Accuracy1%

“Love that it has a self timer”

What buyers complain about

Smell50%

“smells fake”

Value For Money5%

“its expensive so I bought one off of Amazon instead”

Durability5%

“Burnt out in less than 2 months”

Quality-Overall4%

“cheap”

Size-Overall4%

“they are cut to short”

Flammable3%

“It burns for a long time”

Adhesion/Stickiness2%

“the strawberry was glued on crooked”

Heating1%

“it kinda doesnt warm the candle the best”

Gifting Purpose1%

“But I paid for gift wrap”

Water Resistance1%

“Its water down”

Top return reasons

Smell40%

Size-Overall14%

Advertised Vs Actual Product12%

Value For Money8%

Color5%

Defective Material/Parts3%

Quality-Overall3%

Functionality-Overall3%

Product Condition3%