Strawberry Candle
MaybeAn estimated 0.8% of orders come back. But demand is soft, at -12.3% this quarter, so Strawberry Candle is a Maybe.
- Flapen Score
- 52 / 100Top 36% of 14,768 Health & Household niches · +3 vs the category median of 4952
- Market size
- $102K/yr192K searches / yr
- 90-day growth
- -12.3%search demand this quarter
- Competition
- 40%top-5 click share · 25 brands · 142 sellers
Flapen Score
Strawberry Candle against its category
The dotted line is the Health & Household average. Past it, Strawberry Candle is stronger. Inside it, weaker.
Market
The Strawberry Candle market on Amazon at a glance
Shoppers on Amazon United States searched for Strawberry Candle 192K times last year and spent an estimated $102K. The top 5 brands take 65% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.
- Searches, last 12 months
- 192K
- Growth, 90 days vs prior 90
- -12.3%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $102Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- strawberry candle66K searches a year
02 · Price
A sale here is worth $18.63.
Listings sell for $18.63 on average, from $4.32 to $50.49. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $18.63 that is $0 to $2K a year per listing.
- Average price
- $18.63inside the $15 to $100 sweet spot
- Price range
- $4.32–$50.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #580 within Aromatherapy. It carries 1,214 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 93%
- Out of stock, average day
- 7.0%
- Average rank
- #580in Aromatherapy
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 1,214per listing
- Listings tracked
- 40
04 · Newcomers
2 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Strawberry Candle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bath & Body Works Strawberry Pound Cake 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend
- Price
- $22.23
- Rating
- 4.5/5
- Reviews
- 1,096
- Age
- 5y ago

Bath & Body Works - Strawberry Pound Cake - 2 pc Bundle - Fine Fragrance Mist and Ultimate Hydration Body Cream (Packaging Design Varies)
- Price
- $24.17
- Rating
- 4.7/5
- Reviews
- 1,109
- Age
- 4y ago

Yankee Candle White Strawberry Bellini Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
- Price
- $16.29
- Rating
- 4.7/5
- Reviews
- 227
- Age
- 1y ago

Village Candle Strawberry Pound Cake Large Glass Apothecary Jar Scented Candle 21.25 oz Red
- Price
- $17.39
- Rating
- 4.5/5
- Reviews
- 1,448
- Age
- 5y ago

9 Pack Strawberry Shaped Scented Candles Red Mini Soy Wax Fruit Aroma Decorative Candles Realistic Strawberry Design for Bedroom Bathroom Parties Table Dcor Photo Props Birthday Gifts
- Price
- $8.86
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 1y ago
Trending
estimated 90-day click momentum
Bath & Body Works Strawberry Pound Cake 3-Wick Candle - Scented Candle for Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend - 2-Pack
- Price
- $40.15
- Rating
- 4.5/5
- Reviews
- 1,096
- Age
- 3mo ago

GroseMell Strawberry Scented Candle 4.23 oz (120g) Natural Soy Wax 30-Hour Clean Burn Strawberry-Shaped Ceramic Jar Home Fragrance & Thoughtful Gift for Home (Red)
- Price
- $24.97
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Sugar Candle Strawberry Shortcake Candle - 10oz Soy Scented Vegan Dessert Candles Non Toxic for Home Decor 50+ Hour Burn Time Made in The USA
- Price
- $27.93
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5mo ago

Mewealth Strawberries Candles Gifts for Women Aromatherapy Candle Room Decor Cute Strawberries Shaped Scented Candles Aesthetic Decorative (6 Red and 3 Pink 3 Inch)
- Price
- $9.38
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 2y ago

Putart Strawberry Vanilla Highly Scented Candle for Home 9oz Natural Soy Aromatherapy Non Toxic Candles with Essential Oil Home Fragrance Stress Relief & Meditation Jar Candles Gifts for Women & Men
- Price
- $18.74
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 11mo ago
Newest
by launch date
Bath & Body Works Strawberry Pound Cake 3-Wick Candle - Scented Candle for Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend - 2-Pack
- Price
- $40.15
- Rating
- 4.5/5
- Reviews
- 1,096
- Age
- 3mo ago

GroseMell Strawberry Scented Candle 4.23 oz (120g) Natural Soy Wax 30-Hour Clean Burn Strawberry-Shaped Ceramic Jar Home Fragrance & Thoughtful Gift for Home (Red)
- Price
- $24.97
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Sugar Candle Strawberry Shortcake Candle - 10oz Soy Scented Vegan Dessert Candles Non Toxic for Home Decor 50+ Hour Burn Time Made in The USA
- Price
- $27.93
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5mo ago

Putart Strawberry Vanilla Highly Scented Candle for Home 9oz Natural Soy Aromatherapy Non Toxic Candles with Essential Oil Home Fragrance Stress Relief & Meditation Jar Candles Gifts for Women & Men
- Price
- $18.74
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 11mo ago

Yankee Candle White Strawberry Bellini Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
- Price
- $16.29
- Rating
- 4.7/5
- Reviews
- 227
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
142
Est. top-5 brand share
65%
Top 20: 96%
Est. top-5 click share
40%
Top 20: 77%
Open market
31%
- Bath & Body Works39%
- Yankee Candle9%
- Village Candle9%
- M&SENSE4%
- Colonial Candle4%
- ARPOVIST4%
Demand
Strawberry Candle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.4×
Search terms
Top Strawberry Candle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- strawberry candle66K/yr
- strawberry pound cake35K/yr
- strawberry shortcake candle36K/yr
- strawberry candles16K/yr
- strawberry pound cake candle13K/yr
- strawberry scented candle6K/yr
- strawberry poundcake7K/yr
- strawberry shortcake candles5K/yr
- candle strawberry3K/yr
- strawberry poundcake candle4K/yr
Reviews and returns
What reviews say buyers love and hate about Strawberry Candle
We read the reviews and the return reasons for every product selling here.
“smells fake”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Strawberry Candle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









