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Straw Broom

Maybe

Products sell for $25.19 on average, inside the sweet spot. But the top 5 products take 61% of clicks, so Straw Broom is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 14,768 Health & Household niches · +14 vs the category median of 49
Market size
$500K/yr422K searches / yr
90-day growth
+12.5%search demand this quarter
Competition
61%top-5 click share · 17 brands · 127 sellers

Flapen Score

Straw Broom against its category

The dotted line is the Health & Household average. Past it, Straw Broom is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Straw Broom market on Amazon at a glance

Shoppers on Amazon United States searched for Straw Broom 422K times last year and spent an estimated $500K. The top 5 brands take 67% of clicks. Demand peaks in Oct. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 422K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $500K a year.

Searches, last 12 months
422K
Growth, 90 days vs prior 90
+12.5%
Conversion, latest week
4.7%
Market size, estimated
$500Ka year
Peak month
October2.1× the quietest month
Top search term
straw broom104K searches a year

02 · Price

A sale here is worth $25.19.

Listings sell for $25.19 on average, from $9.74 to $62.86. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $25.19 that is $19K to $25K a year per listing.

Average price
$25.19inside the $15 to $100 sweet spot
Price range
$9.74–$62.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$19K–$25K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #71 within Sweeping. It carries 1,045 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
70%
Out of stock, average day
15.4%
Average rank
#71in Sweeping
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
1,045per listing
Listings tracked
23

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
54 months

Products

Top Straw Broom products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

127

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

26%

  • Brand 122%
  • Brand 217%
  • Brand 312%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Demand

Straw Broom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.1×

Search terms

Top Straw Broom search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • straw broom104K/yr
  • corn broom93K/yr
  • wooden broom44K/yr
  • wood broom26K/yr
  • straw broom with wood handle20K/yr
  • corn broom with wood handle17K/yr
  • natural broom20K/yr
  • corn brooms15K/yr
  • straw brooms10K/yr
  • broom straw11K/yr

Reviews and returns

What reviews say buyers love and hate about Straw Broom

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Quality-Overall”
1.1%of orders come back
“Unfortunately the quality was subpar”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Straw Broom questions

Answered from the same tracked data.