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55

stranger things plates

Worth a look

Shows a thin review moat (57 avg reviews), but soft demand (-58.5% this quarter) keeps it on the watch list.

Market size 27Growth 0Conversion 79Competition 65Returns 93Price range 75Avg price 82Brand share 89Review moat 97Quality gap 24

Review moat

Incredible57.41

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.1%

return rate — above 5% kills the launch gate

Brand share

Great46%

top-5 brand share — no brand owns this niche

Avg price

Great$17.95

avg listing price — sweet spot $15–$100

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Price range

Great$9.77–$30.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$113K

$113K/yr · 80K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-58.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, stranger things plates is a $113K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

stranger things plates market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$54K–$72K
units × avg price
Conversion rate
7.9%
Avg BSR
#2,538
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
13.3%
Avg brand age
14 months
Avg seller age
210 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

23

Top-5 brand share

46%

Top 20: 98%

Top-5 click share

46%

Top 20: 88%

Open market

46%

  • Eywusco11%
  • Aorsewynn10%
  • ShrooFit9%
  • MinFyberd9%
  • Greencian8%
  • LANFUBEISI7%

Demand

Weekly Amazon search volume, last 27 weeks — -58.5% search growth over the last 90 days.
2K2KJan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26

Top stranger things plates search terms

  • stranger things plates35K/yr
  • stranger things plates and napkins18K/yr
  • stranger things birthday plates7K/yr
  • stranger things napkins6K/yr
  • stranger things party plates8K/yr
  • stranger things paper plates6K/yr
All search terms

Top stranger things plates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3K6%$7K9%$10K12%$14K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about stranger things plates

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Great graphics, standard party quality”

Value For Money12%

“Decent value for money”

Advertised Vs Actual Product12%

“Just as expected”

Color9%

“colors are very cute”

Size-Overall6%

“Sizes are great”

Strength6%

“Plates held up well”

Design-Overall5%

“The design is very detailed”

Fun/Entertainment Experience4%

“Cool party set”

Material Quality3%

“Material was good”

Thickness3%

“Great thickness and quality”

What buyers complain about

Value For Money13%

“A bit pricey”

Size-Overall13%

“Small”

Strength12%

“very flimsy”

Quality-Overall7%

“looks really cheap”

Advertised Vs Actual Product6%

“Cant See the Images”

Smell5%

“The table cloths had a strong odor that took a while to disperse”

Thickness4%

“The plates were so thin that I had to buy black”

Material Quality3%

“The table cloth was plastic not cloth was indicated”

Brightness/Shine/Glow2%

“The plates definitely could have been brighter”

Color Fading/Discoloration2%

“are very faded”

Top return reasons

Size-Overall26%
Advertised Vs Actual Product23%
Value For Money10%
Quality-Overall7%
Smell6%
Strength6%
Color6%
Defective Material/Parts4%
Thin2%
Ease Of Use1%

Common questions

Is stranger things plates profitable to sell on Amazon United States?
The niche generates $113K/yr across 32 tracked products. 6 of 30 products launched in the last 360 days are still selling. 90-day search growth is -58.5%. Flapen's verdict: Worth a look (55/100).
How competitive is the stranger things plates niche?
22 brands and 23 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in stranger things plates?
Top complaints mined from reviews: Value For Money, Size-Overall, Strength. The return rate is 1.1%.
What does it cost to enter the stranger things plates niche?
Listings span $9.77–$30.50; the average listing price is $17.95 (sweet spot $15–$100). The average incumbent carries 57 reviews — the moat a new listing must climb.