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Stranger Things Gift Bag

Fail

Demand is soft, at -48.8% this quarter, so Stranger Things Gift Bag is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$102K/yr97K searches / yr
90-day growth
-48.8%search demand this quarter
Competition
48%top-5 click share · 19 brands · 21 sellers

Flapen Score

Stranger Things Gift Bag against its category

The dotted line is the Health & Household average. Past it, Stranger Things Gift Bag is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stranger Things Gift Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Stranger Things Gift Bag 97K times last year and spent an estimated $102K. The top 5 brands take 77% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -48.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-48.8%
Conversion, latest week
6.3%
Market size, estimated
$102Ka year
Top search term
stranger things wrapping paper50K searches a year

02 · Price

A sale here is worth $16.70.

Listings sell for $16.70 on average, from $5.47 to $42.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $16.70 that is $2K to $4K a year per listing.

Average price
$16.70inside the $15 to $100 sweet spot
Price range
$5.47–$42.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #5,177 within Gift Wrap Paper. It carries 112 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#5,177in Gift Wrap Paper
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
112per listing
Listings tracked
32

04 · Newcomers

1 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
1Amazon's first-year sales bar
Average brand age
15 months

Products

Top Stranger Things Gift Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

21

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

48%

Top 20: 87%

Open market

19%

  • Brand 127%
  • Brand 222%
  • Brand 313%
  • Brand 49%
  • Brand 55%
  • Brand 64%

Demand

Stranger Things Gift Bag search demand

Weekly searches over the year. Pick a range.

2K2KJan '26Feb '26Mar '26Apr '26May '26Jun '26

Search terms

Top Stranger Things Gift Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stranger things wrapping paper50K/yr
  • stranger things gift bag20K/yr
  • stranger things tote bag11K/yr
  • stranger things crossbody bag5K/yr
  • stranger things christmas wrapping paper4K/yr
  • stranger things wrapping paper christmas7K/yr

Reviews and returns

What reviews say buyers love and hate about Stranger Things Gift Bag

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Color”
1.4%of orders come back
“the black is not for you”
A buyer, on “Color”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Stranger Things Gift Bag questions

Answered from the same tracked data.