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Stove Polish

Fail

The top 5 products take 92% of clicks, so Stove Polish is a Fail.

Flapen Score
37
37 / 100
Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 49
Market size
$79K/yr73K searches / yr
90-day growth
-15.5%search demand this quarter
Competition
92%top-5 click share · 7 brands · 58 sellers

Flapen Score

Stove Polish against its category

The dotted line is the Health & Household average. Past it, Stove Polish is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stove Polish market on Amazon at a glance

Shoppers on Amazon United States searched for Stove Polish 73K times last year and spent an estimated $79K. The top 5 brands take 96% of clicks. Demand peaks in Aug–Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-15.5%
Conversion, latest week
7.9%
Market size, estimated
$79Ka year
Peak month
October2.5× the quietest month
Top search term
stove polish18K searches a year

02 · Price

A sale here is worth $13.78.

Listings sell for $13.78 on average, from $9.22 to $21.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At $13.78 that is $14K to $17K a year per listing.

Average price
$13.78under the $15 to $100 sweet spot
Price range
$9.22–$21.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
1,000–1,250
Revenue per listing a year
$14K–$17K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,011 within Metal Polishes. It carries 10,411 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#2,011in Metal Polishes
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
10,411per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Stove Polish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

58

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

2%

  • Brand 138%
  • Brand 235%
  • Brand 313%
  • Brand 48%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Stove Polish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Oct, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Stove Polish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stove polish18K/yr
  • stove black for wood stoves6K/yr
  • stove and grill polish5K/yr
  • imperial stove polish6K/yr
  • stove polish liquid8K/yr
  • stove black6K/yr
  • wood stove polish7K/yr
  • stove polish paste3K/yr
  • stove grate polish3K/yr
  • black stove polish3K/yr

Reviews and returns

What reviews say buyers love and hate about Stove Polish

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Ease Of Cleaning”
22%of negative reviews mention “Ease Of Cleaning”
0.7%of orders come back
“I couldn't find anything else to clean it”
A buyer, on “Ease Of Cleaning”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Stove Polish questions

Answered from the same tracked data.