Stoppers

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $399K a year.

Searches, last 12 months

151K

Growth, 90 days vs prior 90

-4.8%

Conversion, latest week

7.5%

Market size, estimated

$399Ka year

Peak month

August5.4× the quietest month

Top search term

tampons bulk63K searches a year

Listings sell for $35.10 on average, from $9.74 to $167.65. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $35.10 that is $18K to $26K a year per listing.

Average price

$35.10inside the $15 to $100 sweet spot

Price range

$9.74–$167.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$18K–$26K

Returns

0.2%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #80 within Feminine Care. It carries 5,845 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

85%

Out of stock, average day

0.9%

Average rank

#80in Feminine Care

Average rating

4.75 starsAmazon United States average 4.42 stars

Average reviews

5,845per listing

Listings tracked

20

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months