Stool Softeners
MaybeShoppers spend an estimated $13.2M a year here. But the top 5 brands take 100% of clicks, so Stool Softeners is a Maybe.
- Flapen Score
- 51 / 100Top 40% of 14,768 Health & Household niches · +2 vs the category median of 4951
- Market size
- $13.2M/yr3.9M searches / yr
- 90-day growth
- -0.1%search demand this quarter
- Competition
- 77%top-5 click share · 5 brands · 111 sellers
Flapen Score
Stool Softeners against its category
The dotted line is the Health & Household average. Past it, Stool Softeners is stronger. Inside it, weaker.
Market
The Stool Softeners market on Amazon at a glance
Shoppers on Amazon United States searched for Stool Softeners 3.9M times last year and spent an estimated $13.2M. All 5 brands take every click. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 24.6% of those searches ended in a purchase.
Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 24.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.2M a year.
- Searches, last 12 months
- 3.9M
- Growth, 90 days vs prior 90
- -0.1%
- Conversion, latest week
- 24.6%
- Market size, estimated
- $13.2Ma year
- Peak month
- January1.3× the quietest month
- Top search term
- stool softeners1.2M searches a year
02 · Price
A sale here is worth $13.66.
Listings sell for $13.66 on average, from $3.53 to $25.04. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 60,000 to 80,000 of them. At $13.66 that is $820K to $1.1M a year per listing.
- Average price
- $13.66under the $15 to $100 sweet spot
- Price range
- $3.53–$25.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 60,000–80,000
- Revenue per listing a year
- $820K–$1.1M
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Digestion & Nausea. It carries 14,355 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #82in Digestion & Nausea
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 14,355per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 96 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 96 months
Products
Top Stool Softeners products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
111
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Brand 140%
- Brand 238%
- Brand 313%
- Brand 44%
- Brand 54%
Demand
Stool Softeners search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Stool Softeners search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stool softeners1.2M/yr
- colace586K/yr
- colace stool softener589K/yr
- stool softener494K/yr
- stool softeners for women508K/yr
- stool softeners softgels65K/yr
- stool softeners for men124K/yr
- docusate sodium 100mg softgels84K/yr
- docusate sodium60K/yr
- stool softner41K/yr
Reviews and returns
What reviews say buyers love and hate about Stool Softeners
We read the reviews and the return reasons for every product selling here.
“No effective”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stool Softeners questions
Answered from the same tracked data.









