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Stool Softeners

Maybe

Shoppers spend an estimated $13.2M a year here. But the top 5 brands take 100% of clicks, so Stool Softeners is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$13.2M/yr3.9M searches / yr
90-day growth
-0.1%search demand this quarter
Competition
77%top-5 click share · 5 brands · 111 sellers

Flapen Score

Stool Softeners against its category

The dotted line is the Health & Household average. Past it, Stool Softeners is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stool Softeners market on Amazon at a glance

Shoppers on Amazon United States searched for Stool Softeners 3.9M times last year and spent an estimated $13.2M. All 5 brands take every click. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 24.6% of those searches ended in a purchase.

Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 24.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.2M a year.

Searches, last 12 months
3.9M
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
24.6%
Market size, estimated
$13.2Ma year
Peak month
January1.3× the quietest month
Top search term
stool softeners1.2M searches a year

02 · Price

A sale here is worth $13.66.

Listings sell for $13.66 on average, from $3.53 to $25.04. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 60,000 to 80,000 of them. At $13.66 that is $820K to $1.1M a year per listing.

Average price
$13.66under the $15 to $100 sweet spot
Price range
$3.53–$25.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
800K or moreAmazon's top range
Units per listing a year
60,000–80,000
Revenue per listing a year
$820K–$1.1M
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Digestion & Nausea. It carries 14,355 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#82in Digestion & Nausea
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
14,355per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 96 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
96 months

Products

Top Stool Softeners products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

111

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 140%
  • Brand 238%
  • Brand 313%
  • Brand 44%
  • Brand 54%

Demand

Stool Softeners search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Stool Softeners search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stool softeners1.2M/yr
  • colace586K/yr
  • colace stool softener589K/yr
  • stool softener494K/yr
  • stool softeners for women508K/yr
  • stool softeners softgels65K/yr
  • stool softeners for men124K/yr
  • docusate sodium 100mg softgels84K/yr
  • docusate sodium60K/yr
  • stool softner41K/yr

Reviews and returns

What reviews say buyers love and hate about Stool Softeners

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
32%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“No effective”
A buyer, on “Functionality-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Stool Softeners questions

Answered from the same tracked data.