Stool Softeners
MaybeShoppers spend an estimated $13.2M a year here. But the top 5 brands take 100% of clicks, so Stool Softeners is a Maybe.
- Flapen Score
- 51 / 100Top 40% of 14,768 Health & Household niches · +2 vs the category median of 4951
- Market size
- $13.2M/yr3.9M searches / yr
- 90-day growth
- -0.1%search demand this quarter
- Competition
- 77%top-5 click share · 5 brands · 111 sellers
Flapen Score
Stool Softeners against its category
The dotted line is the Health & Household average. Past it, Stool Softeners is stronger. Inside it, weaker.
Market
The Stool Softeners market on Amazon at a glance
Shoppers on Amazon United States searched for Stool Softeners 3.9M times last year and spent an estimated $13.2M. All 5 brands take every click. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 24.6% of those searches ended in a purchase.
Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 24.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.2M a year.
- Searches, last 12 months
- 3.9M
- Growth, 90 days vs prior 90
- -0.1%
- Conversion, latest week
- 24.6%
- Market size, estimated
- $13.2Ma year
- Peak month
- January1.3× the quietest month
- Top search term
- stool softeners1.2M searches a year
02 · Price
A sale here is worth $13.66.
Listings sell for $13.66 on average, from $3.53 to $25.04. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 60,000 to 80,000 of them. At $13.66 that is $820K to $1.1M a year per listing.
- Average price
- $13.66under the $15 to $100 sweet spot
- Price range
- $3.53–$25.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 60,000–80,000
- Revenue per listing a year
- $820K–$1.1M
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Digestion & Nausea. It carries 14,355 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #82in Digestion & Nausea
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 14,355per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 96 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 96 months
Products
Top Stool Softeners products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basic Care Stool Softener Laxative Docusate Sodium 100 mg Softgels For Constipation Relief 100 Count
- Price
- $3.53
- Rating
- 4.6/5
- Reviews
- 44,407
- Age
- 8y ago

Colace Stool Softener 100 mg 100 Capsules Constipation Relief Docusate Sodium Gentle Docusate Stimulant-Free Regular Strength #1 Doctor Recommended Stool Softener Brand
- Price
- $21.73
- Rating
- 4.6/5
- Reviews
- 16,878
- Age
- 4y ago

HealthA2Z Stool Softener Docusate Sodium 100mg Red & White Capsules Dependable & Stimulant-Free Gentle Constipation Relief 400 Counts
- Price
- $10.00
- Rating
- 4.7/5
- Reviews
- 14,553
- Age
- 4y ago

Colace Clear Stool Softener Soft Gel Capsules 60 Count Constipation Relief 50 mg Docusate Sodium Doctor Recommended
- Price
- $16.79
- Rating
- 4.6/5
- Reviews
- 14,126
- Age
- 2y ago

Colace Stool Softener 100 mg 30 Capsules Constipation Relief Docusate Sodium Gentle Docusate Stimulant-Free Regular Strength #1 Doctor Recommended Stool Softener Brand
- Price
- $9.30
- Rating
- 4.6/5
- Reviews
- 16,878
- Age
- 22y ago
Trending
estimated 90-day click momentum
Dulcolax Stool Softener Laxative Liquid Gel Capsules Gentle Constipation Relief for Hard Dry Stools Docusate Sodium 100 mg 25 Count
- Price
- $5.55
- Rating
- 4.6/5
- Reviews
- 2,051
- Age
- 19y ago

Colace Stool Softener 100 mg 30 Capsules Constipation Relief Docusate Sodium Gentle Docusate Stimulant-Free Regular Strength #1 Doctor Recommended Stool Softener Brand
- Price
- $9.30
- Rating
- 4.6/5
- Reviews
- 16,878
- Age
- 22y ago

Colace Stool Softener 100 mg 100 Capsules Constipation Relief Docusate Sodium Gentle Docusate Stimulant-Free Regular Strength #1 Doctor Recommended Stool Softener Brand
- Price
- $21.73
- Rating
- 4.6/5
- Reviews
- 16,878
- Age
- 4y ago

Amazon Basic Care Stool Softener Laxative Docusate Sodium 100 mg Softgels For Constipation Relief 100 Count
- Price
- $3.53
- Rating
- 4.6/5
- Reviews
- 44,407
- Age
- 8y ago

Colace Stool Softener 100 mg 60 Capsules Constipation Relief Docusate Sodium Gentle Docusate Stimulant-Free Regular Strength #1 Doctor Recommended Stool Softener Brand
- Price
- $15.77
- Rating
- 4.6/5
- Reviews
- 16,878
- Age
- 20y ago
Newest
by launch date
Colace Extra Strength Stool Softener 60 Count Gentle Constipation Relief for Adults 250 mg Docusate Capsules #1 Doctor Recommended Stool Softener Brand
- Price
- $25.04
- Rating
- 4.3/5
- Reviews
- 1,955
- Age
- 1y ago

Colace Clear Stool Softener Soft Gel Capsules 60 Count Constipation Relief 50 mg Docusate Sodium Doctor Recommended
- Price
- $16.79
- Rating
- 4.6/5
- Reviews
- 14,126
- Age
- 2y ago

Colace Stool Softener Gummies Berry Flavored 60 Count Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand
- Price
- $20.02
- Rating
- 4.5/5
- Reviews
- 2,196
- Age
- 2y ago

HealthA2Z Stool Softener Docusate Sodium 100mg Red & White Capsules Dependable & Stimulant-Free Gentle Constipation Relief 400 Counts
- Price
- $10.00
- Rating
- 4.7/5
- Reviews
- 14,553
- Age
- 4y ago

Colace Stool Softener 100 mg 100 Capsules Constipation Relief Docusate Sodium Gentle Docusate Stimulant-Free Regular Strength #1 Doctor Recommended Stool Softener Brand
- Price
- $21.73
- Rating
- 4.6/5
- Reviews
- 16,878
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
111
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
0%
- Amazon Basic Care40%
- Colace38%
- HealthA2Z13%
- KIRKLAND4%
- Dulcolax4%
Demand
Stool Softeners search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Stool Softeners search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- stool softeners1.2M/yr
- colace586K/yr
- colace stool softener589K/yr
- stool softener494K/yr
- stool softeners for women508K/yr
- stool softeners softgels65K/yr
- stool softeners for men124K/yr
- docusate sodium 100mg softgels84K/yr
- docusate sodium60K/yr
- stool softner41K/yr
Reviews and returns
What reviews say buyers love and hate about Stool Softeners
We read the reviews and the return reasons for every product selling here.
“No effective”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stool Softeners questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









