Stool Softener for Kids

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $219K a year.

Searches, last 12 months

145K

Growth, 90 days vs prior 90

-17.1%

Conversion, latest week

9.7%

Market size, estimated

$219Ka year

Peak month

January1.3× the quietest month

Top search term

kids stool softener41K searches a year

Listings sell for $15.53 on average, from $5.86 to $25.02. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $15.53 that is $16K to $19K a year per listing.

Average price

$15.53inside the $15 to $100 sweet spot

Price range

$5.86–$25.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

$16K–$19K

Returns

0.1%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #243 within Digestion & Nausea. It carries 1,162 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#243in Digestion & Nausea

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

1,162per listing

Listings tracked

13

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

86 months