Stool Hardener

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+4.9%

Conversion, latest week

16.5%

Market size, estimated

$2.3Ma year

Peak month

June2.3× the quietest month

Top search term

anti diarrhea pills574K searches a year

Listings sell for $9.50 on average, from $3.58 to $13.56. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 50,000 to 60,000 of them. At $9.50 that is $475K to $570K a year per listing.

Average price

$9.50under the $15 to $100 sweet spot

Price range

$3.58–$13.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

50,000–60,000

Revenue per listing a year

$475K–$570K

Returns

0.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Digestion & Nausea. It carries 12,275 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#36in Digestion & Nausea

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

12,275per listing

Listings tracked

8

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

76 months