Stone Diffuser
FailBuyers convert on only 1.6% of searches, so Stone Diffuser is a Fail.
- Flapen Score
- 40 / 100Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 4940
- Market size
- $92K/yr160K searches / yr
- 90-day growth
- +0.1%search demand this quarter
- Competition
- 70%top-5 click share · 12 brands · 20 sellers
Flapen Score
Stone Diffuser against its category
The dotted line is the Health & Household average. Past it, Stone Diffuser is stronger. Inside it, weaker.
Market
The Stone Diffuser market on Amazon at a glance
Shoppers on Amazon United States searched for Stone Diffuser 160K times last year and spent an estimated $92K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.
- Searches, last 12 months
- 160K
- Growth, 90 days vs prior 90
- +0.1%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $92Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- vitruvi stone diffuser38K searches a year
02 · Price
A sale here is worth $35.43.
Listings sell for $35.43 on average, from $9.15 to $108.62. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $35.43 that is $4K to $9K a year per listing.
- Average price
- $35.43inside the $15 to $100 sweet spot
- Price range
- $9.15–$108.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$9K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #471 within Aromatherapy. It carries 5,402 reviews at 4.09 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 94%
- Out of stock, average day
- 3.9%
- Average rank
- #471in Aromatherapy
- Average rating
- 4.09 starsAmazon United States average 4.42 stars
- Average reviews
- 5,402per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Stone Diffuser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vitruvi Stone Diffuser Ceramic Ultrasonic Essential Oil Diffuser for Aromatherapy | Ceramic Diffuser Diffusers for Home Oil Diffuser Housewarming Gift Original Diffuser | White 90ml Capacity
- Price
- $88.00
- Rating
- 4.0/5
- Reviews
- 761
- Age
- 3y ago

Vitruvi Air Waterless Diffuser for Home 1500 Sq Ft Coverage | Diffusers for Home Oil Diffuser Housewarming Gift Ceramic Finish 5 Adjustable Scent Strengths | White
- Price
- $108.62
- Rating
- 3.4/5
- Reviews
- 62
- Age
- 1y ago

Plant Therapy Lava Rock Passive Diffuser for Essential Oils Great for Decorating at Home Office or Car and Gift-Giving
- Price
- $16.69
- Rating
- 4.2/5
- Reviews
- 1,341
- Age
- 2y ago

Vitruvi Stone Diffuser Ceramic Ultrasonic Essential Oil Diffuser for Aromatherapy | Ceramic Diffuser Diffusers for Home Oil Diffuser Room Decor | Black 90ml Capacity
- Price
- $95.61
- Rating
- 4.0/5
- Reviews
- 761
- Age
- 2y ago

InnoGear Oil Diffuser 150ML Ceramic Diffuser for Essential Oils Handcrafted Aromatherapy Diffuser Mothers Gift Ultrasonic Cool Mist Humidifier with 2 Mist Modes Waterless Auto Off for Home White
- Price
- $25.03
- Rating
- 4.4/5
- Reviews
- 1,513
- Age
- 4y ago
Trending
estimated 90-day click momentum
Passive Diffuser for Essential Oil-Ceramic Diffuser Non Electric Oil Diffusers for Small Mini Room Desk Decorative Bathroom (Impatiens)
- Price
- $10.46
- Rating
- 4.1/5
- Reviews
- 242
- Age
- 2y ago

Passive Diffuser Lava Rock Natural Set Essential Oil Aromatherapy Stone for Home Office Car & Gifts - Compact Wood Bas
- Price
- $9.15
- Rating
- 4.0/5
- Reviews
- 27
- Age
- 12mo ago

ASAKUKI Essential Oil Diffuser for Home 500ML Aromatherapy Diffuser Humidifier with Remote Control 7 Color LED Lights Quiet Cool Mist Diffuser for Bedroom Office (Yellow)
- Price
- $20.47
- Rating
- 4.4/5
- Reviews
- 71,134
- Age
- 9y ago

Yimomoyi 2 Pcs Essential Oil Diffuser Stone Diffuser for Essential Oils Great for Decorating at Home Office or Car and Gift-Giving
- Price
- $14.20
- Rating
- 3.9/5
- Reviews
- 125
- Age
- 10mo ago

Diffuserlove Ceramic Essential Oil Diffuser 160ML Aromatherapy Diffuser for Home Bedroom Room Cool Mist Humidifier Stone Air Diffusers (Size:6.8 H x 3.6 W)
- Price
- $24.78
- Rating
- 4.2/5
- Reviews
- 2,397
- Age
- 3y ago
Newest
by launch date
Yimomoyi 2 Pcs Essential Oil Diffuser Stone Diffuser for Essential Oils Great for Decorating at Home Office or Car and Gift-Giving
- Price
- $14.20
- Rating
- 3.9/5
- Reviews
- 125
- Age
- 10mo ago

Passive Diffuser Lava Rock Natural Set Essential Oil Aromatherapy Stone for Home Office Car & Gifts - Compact Wood Bas
- Price
- $9.15
- Rating
- 4.0/5
- Reviews
- 27
- Age
- 12mo ago

InnoGear Essential Oil Diffuser 150ml Ceramic Diffuser Handcrafted Stone Aromatherapy Diffusers Ultrasonic Cool Mist Humidifier Vaporizer 2 Mist Modes Waterless for Home White Vase-Shaped Ceramic
- Price
- $25.37
- Rating
- 4.3/5
- Reviews
- 596
- Age
- 1y ago

Vitruvi Air Waterless Diffuser for Home 1500 Sq Ft Coverage | Diffusers for Home Oil Diffuser Housewarming Gift Ceramic Finish 5 Adjustable Scent Strengths | White
- Price
- $108.62
- Rating
- 3.4/5
- Reviews
- 62
- Age
- 1y ago

Vitruvi Push Plug-in Wall Diffuser Starter Kit with Vanilla Mint Refill Made with Natural Ingredients Covers 200 Sq Ft Long-Lasting Scent Up to 500 Hours White
- Price
- $33.79
- Rating
- 3.9/5
- Reviews
- 79
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
12 falling
Sellers
20
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
14%
- VITRUVI58%
- InnoGear9%
- Plant Therapy8%
- Diffuserlove4%
- VIVITEST4%
- ASAKUKI3%
- Open — no brand owns it (6 brands, 14%)
Demand
Stone Diffuser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Stone Diffuser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vitruvi stone diffuser38K/yr
- stone diffuser33K/yr
- vitruvi diffuser19K/yr
- essential oil diffuser stone8K/yr
- stone diffusers for essential oils9K/yr
- stone essential oil diffuser6K/yr
- stone oil diffuser7K/yr
- ceramic humidifier8K/yr
- oil diffuser stone5K/yr
- ceramic stone diffuser5K/yr
Reviews and returns
What reviews say buyers love and hate about Stone Diffuser
We read the reviews and the return reasons for every product selling here.
“Broke after one month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stone Diffuser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









