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Stomach Pillow

Fail

The average product has 17,863 reviews to catch up to, so Stomach Pillow is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$71K/yr68K searches / yr
90-day growth
+7.1%search demand this quarter
Competition
54%top-5 click share · 21 brands · 46 sellers

Flapen Score

Stomach Pillow against its category

The dotted line is the Health & Household average. Past it, Stomach Pillow is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stomach Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for Stomach Pillow 68K times last year and spent an estimated $71K. The top 5 brands take 69% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+7.1%
Conversion, latest week
2.9%
Market size, estimated
$71Ka year
Top search term
stomach pillow28K searches a year

02 · Price

A sale here is worth $36.47.

Listings sell for $36.47 on average, from $9.91 to $64.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $36.47 that is $0 to $4K a year per listing.

Average price
$36.47inside the $15 to $100 sweet spot
Price range
$9.91–$64.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Orthopedic Supplies. It carries 17,863 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#100in Orthopedic Supplies
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
17,863per listing
Listings tracked
27

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Stomach Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

46

Top-5 brand share

69%

Top 20: 99%

Top-5 click share

54%

Top 20: 90%

Open market

28%

  • Brand 147%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 63%

Search terms

Top Stomach Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stomach pillow28K/yr
  • blissbury pillow14K/yr
  • back pain relief pillow11K/yr
  • soft pillows for side sleepers3K/yr
  • best pillow for lower back pain4K/yr
  • lunava pillow2K/yr
  • blissbury3K/yr
  • comfortfit pillow2K/yr

Reviews and returns

What reviews say buyers love and hate about Stomach Pillow

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Comfort-Overall”
14%of negative reviews mention “Comfort-Overall”
2.8%of orders come back
“Not as comfortable as I had hoped”
A buyer, on “Comfort-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Stomach Pillow questions

Answered from the same tracked data.