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Stoma Powder

Fail

The top 5 products take 87% of clicks, so Stoma Powder is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$129K/yr64K searches / yr
90-day growth
+11.9%search demand this quarter
Competition
87%top-5 click share · 9 brands · 60 sellers

Flapen Score

Stoma Powder against its category

The dotted line is the Health & Household average. Past it, Stoma Powder is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stoma Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Stoma Powder 64K times last year and spent an estimated $129K. The top 5 brands take 90% of clicks. Demand peaks in Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 14.4% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+11.9%
Conversion, latest week
14.4%
Market size, estimated
$129Ka year
Peak month
July1.5× the quietest month
Top search term
stoma powder43K searches a year

02 · Price

A sale here is worth $13.91.

Listings sell for $13.91 on average, from $7.61 to $29.84. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At $13.91 that is $17K to $21K a year per listing.

Average price
$13.91under the $15 to $100 sweet spot
Price range
$7.61–$29.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,250–1,500
Revenue per listing a year
$17K–$21K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Incontinence & Ostomy. It carries 361 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Incontinence & Ostomy
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
361per listing
Listings tracked
10

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Stoma Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

60

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

7%

  • Brand 136%
  • Brand 229%
  • Brand 312%
  • Brand 47%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

Stoma Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Stoma Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stoma powder43K/yr
  • ostomy powder7K/yr
  • adapt stoma powder7K/yr
  • stoma powder ostomy4K/yr
  • stoma powder diaper rash3K/yr

Reviews and returns

What reviews say buyers love and hate about Stoma Powder

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Allergies”
25%of negative reviews mention “Allergies”
0.7%of orders come back
“I have a severe adhesive allergy”
A buyer, on “Allergies”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Stoma Powder questions

Answered from the same tracked data.