Is stoma powder profitable to sell on Amazon United States?

The niche generates $129K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.9%. Flapen's verdict: Skip it (47/100).

How competitive is the stoma powder niche?

9 brands and 60 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in stoma powder?

Top complaints mined from reviews: Allergies, Skin Health, Value For Money. The return rate is 0.7%.

When does demand for stoma powder peak?

Demand peaks in Jul; the busiest month runs 1.5× the quietest.

What does it cost to enter the stoma powder niche?

Listings span $7.61–$29.84; the average listing price is $13.91 (sweet spot $15–$100). The average incumbent carries 361 reviews — the moat a new listing must climb.

stoma powder

Skip it

A concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible14.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Great361.4

avg incumbent reviews — the moat a new listing must climb

Price range

Good$7.61–$29.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.91

avg listing price — sweet spot $15–$100

Growth

Okay+11.9%

90-day search growth — must beat 0% to launch

Market size

Okay$129K

$129K/yr · 64K searches

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad87%

top-5 click share — a locked-up shelf

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, stoma powder is a $129K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jul. Verdict: Skip it — 47/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

stoma powder market data

Units sold / yr: 13K–15K; avg 1,250–1,500/product
Revenue / yr: $174K–$209K; units × avg price
Conversion rate: 14.4%
Avg BSR: #24
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 0.0%
Avg brand age: 85 months
Avg seller age: 140 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Safe n' Simple36%
Hollister29%
ConvaTec12%
Marble Medical7%
Heagimed6%
Coloplast3%
Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.9% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.5×

Open Trend

Top stoma powder search terms

stoma powder43K/yr +10.0%15.9% conv.
ostomy powder7K/yr +32.4%16.1% conv.
adapt stoma powder7K/yr +11.3%17.8% conv.
stoma powder ostomy4K/yr +22.9%17.0% conv.
stoma powder diaper rash3K/yr -17.4%10.8% conv.

All search terms

Top stoma powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Safe n Simple Stoma Skin Barrier Powder - 1 oz - Medicated Protective Skin Barrier Powder - Skin Barrier Protection Ostomy Powder Supplies - Stoma Adhesive Powder

Safe n' Simple$9.054.6★284 rev

Hollister 7906 Adapt Stoma Powder 1 oz Stoma Skin Barrier Powder Latex-Free Ostomy Supplies Stoma Adhesive Powder

Hollister$13.044.7★1,515 rev

Convatec Stomahesive Powder 1 Oz

ConvaTec$10.864.7★1,192 rev

Pack of 3 Each HOLL 7906 Adapt Powder 1OZ PT#10075122735

Marble Medical$29.844.6★312 rev

Heagimed Stoma Powder Skin Barrier Protection Ostomy Powder Supplies Stoma Adhesive Powder Ostomy Skin Care Powder Ostomy Supplies(25g)

Heagimed$7.644.8★67 rev

Newest

by launch date

Jenshhch Stoma Powder 1 oz (30g) Medical Colostomy Skin Barrier Powder Protective Ostomy Care Supplies Powder for Ileostomy Urostomy Relief for CGM Glucose Monitor Adhesive Patch Skin Irritation

Jenshhch$7.618 rev

5mo ago

Heagimed Stoma Powder Skin Barrier Protection Ostomy Powder Supplies Stoma Adhesive Powder Ostomy Skin Care Powder Ostomy Supplies(25g)

Heagimed$7.6467 rev

12mo ago

ZnnaYoha Stoma Powder Medical Protective Skin Barrier Powder Skin Prep Protection Stoma Adhesive Powder Ostomy Supplies 1 oz

ZnnaYoha$8.0364 rev

1y ago

ovand Stoma Powder Skin Barrier Protection Ostomy Powder Supplies - Stoma Adhesive Powder 1 oz (2 Bottles)

ovand$16.7166 rev

3y ago

Safe n Simple Stoma Skin Barrier Powder - 1 oz - Medicated Protective Skin Barrier Powder - Skin Barrier Protection Ostomy Powder Supplies - Stoma Adhesive Powder

Safe n' Simple$9.05284 rev

8y ago

What buyers say about stoma powder

What buyers praise and complain about, mined from review topics.

What buyers love

Allergies14%

“Doesnt irritate the skin”

Protection10%

“Good protection”

Skin Health9%

“gentle on skin”

Quality-Overall7%

“the product itself appears well made”

Itch Relief5%

“It is very good stuff for other sores too”

Ease Of Application5%

“Easy to Apply”

Value For Money5%

“Great value”

Ease Of Use4%

“Easy to use”

Moist/Dry4%

“this powder helps keep the skin dry so the next sensor goes on more comfortably”

Efficiency4%

“Works well”

What buyers complain about

Allergies25%

“I have a severe adhesive allergy”

Skin Health10%

“BUT, the ostomy bag's wafers do not stick well, even after brushing off all extra and spraying with skin protector”

Value For Money10%

“Expensive”

Functionality-Overall8%

“DOESNT WORK”

Adhesion/Stickiness8%

“Stickiness”

Pain Relief-Overall3%

“every diaper change seemed to make things worse”

Size-Overall3%

“Bottle is small”

Thickness1%

“Its thinner than baby powder I think”

Top return reasons

Functionality-Overall40%

Advertised Vs Actual Product15%

Product Condition15%

Adhesion/Stickiness8%

Size-Overall4%

Value For Money4%

Charging4%

Instructions/User Manual/Troubleshooting4%

Leak-Proof4%

Skin Health2%

Common questions

Is stoma powder profitable to sell on Amazon United States?: The niche generates $129K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.9%. Flapen's verdict: Skip it (47/100).
How competitive is the stoma powder niche?: 9 brands and 60 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in stoma powder?: Top complaints mined from reviews: Allergies, Skin Health, Value For Money. The return rate is 0.7%.
When does demand for stoma powder peak?: Demand peaks in Jul; the busiest month runs 1.5× the quietest.
What does it cost to enter the stoma powder niche?: Listings span $7.61–$29.84; the average listing price is $13.91 (sweet spot $15–$100). The average incumbent carries 361 reviews — the moat a new listing must climb.