Is Stick Roller profitable to sell on Amazon United States?

Flapen scores Stick Roller 40 out of 100 on Amazon United States, a Fail. Shoppers spend $109K a year across 6 tracked products. Search demand grew +2.5% in the last 90 days.

How competitive is the Stick Roller niche on Amazon United States?

2 brands and 9 sellers compete in Stick Roller on Amazon United States. The top 5 Stick Roller products take 95% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Stick Roller?

Stick Roller buyers on Amazon United States complain most about Muscle Pain Relief, Hard Feel, and Flexibility. An estimated 2.0% of orders come back.

When does demand for Stick Roller peak?

Search demand for Stick Roller on Amazon United States peaks in Aug, and the busiest month runs 2.1× the quietest.

What does it cost to enter the Stick Roller niche?

Stick Roller sells for $26.98 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.29 to $39.44. The average product has 1,309 reviews, the count a new listing must catch up to.

Stick Roller

Fail

The top 5 brands take 100% of clicks, so Stick Roller is a Fail.

Flapen Score: 40
40 / 100Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size: $109K/yr27K searches / yr
90-day growth: +2.5%search demand this quarter
Competition: 95%top-5 click share · 2 brands · 9 sellers

Flapen Score

Stick Roller against its category

The dotted line is the Health & Household average. Past it, Stick Roller is stronger. Inside it, weaker.

40Fail

This niche Category average

See the method

Market

The Stick Roller market on Amazon at a glance

Shoppers on Amazon United States searched for Stick Roller 27K times last year and spent an estimated $109K. All 2 brands take every click. Demand peaks in Aug. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 14.8% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months: 27K
Growth, 90 days vs prior 90: +2.5%
Conversion, latest week: 14.8%
Market size, estimated: $109Ka year
Peak month: August2.1× the quietest month
Top search term: tiger tail muscle roller24K searches a year

02 · Price

A sale here is worth $26.98.

Listings sell for $26.98 on average, from $9.29 to $39.44. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $26.98 that is $13K to $20K a year per listing.

Average price: $26.98inside the $15 to $100 sweet spot
Price range: $9.29–$39.44
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 500–750
Revenue per listing a year: $13K–$20K
Returns: 2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,073 within Massage Tools. It carries 1,309 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #2,073in Massage Tools
Average rating: 4.57 starsAmazon United States average 4.42 stars
Average reviews: 1,309per listing
Listings tracked: 6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 76 months

Products

Top Stick Roller products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Brand 186%
Brand 214%

Demand

Stick Roller search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Aug · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about Stick Roller

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Muscle Pain Relief”

17%of negative reviews mention “Muscle Pain Relief”

2.0%of orders come back

“loosened muscles”

A buyer, on “Muscle Pain Relief”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Stick Roller questions

Answered from the same tracked data.

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