stevia powder
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.71avg listing price — sweet spot $15–$100
Price range
Great$4.41–$51.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Good$635K$635K/yr · 251K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Bad4,689.18avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, stevia powder is a $635K/yr Amazon United States market (251K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Jun. Verdict: Worth a look — 61/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
stevia powder market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- $501K–$668K
- units × avg price
- Conversion rate
- 15.2%
- Avg BSR
- #99
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 1.0%
- Avg brand age
- 82 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
18 flat
Sellers
661
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
43%
Top 20: 88%
Open market
16%
- SPLENDA44%
- Viccoky13%
- Truvia9%
- NOW Foods8%
- Micro Ingredients5%
- 365 by Whole Foods Market5%
- Open — no brand owns it (12 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 4.4×
Top stevia powder search terms
- stevia powder140K/yr
- splenda stevia58K/yr
- splenda stevia packets17K/yr
- powdered stevia6K/yr
- stevia splenda5K/yr
- now stevia powder5K/yr
- better stevia powder2K/yr
- splenda stevia packets 1000 count3K/yr
- splenda naturals4K/yr
- powdered stevia sweetener6K/yr
Top stevia powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Viccoky Organic Stevia Powder 6oz (171g) Stevia Extract Powder Sugar-Free & 0 Calories Sugar Substitute Natural Sweetener
Viccoky$16.204.5★1,576 rev
SPLENDA Stevia Zero Calorie Sweetener Plant Based Sugar Substitute Granulated Powder 19 oz Jar
SPLENDA$8.604.6★8,931 rev
SPLENDA Stevia Zero Calorie Sweetener Sugar Substitute Packets 400 Count (Pack of 1)
SPLENDA$15.934.7★5,615 rev
SPLENDA Stevia Zero Calorie Sweetener Plant Based Sugar Substitute Granulated Powder Single Serve Packets 500 Count (Pack of 1)
SPLENDA$15.664.7★633 rev
Truvia Sweet Complete Zero-Calorie Granulated All-Purpose Stevia Leaf Sweetener 32 oz Bag
Truvia$10.274.6★10,103 rev
Newest
by launch dateTruvia Sweet Complete Zero-Calorie Granulated All-Purpose Stevia Leaf Sweetener 32 oz Bag
Truvia$10.2710,103 rev
Nutricost Pantry Stevia With Allulose (1.4 Pound) Natural Sweetener
Nutricost$14.73144 rev
Viccoky Organic Stevia Powder 6oz (171g) Stevia Extract Powder Sugar-Free & 0 Calories Sugar Substitute Natural Sweetener
Viccoky$16.201,576 rev
SPLENDA Stevia Zero Calorie Sweetener Plant Based Sugar Substitute Granulated Powder Single Serve Packets 1000 Count (Pack of 1)
SPLENDA$29.56229 rev
SPLENDA Stevia Zero Calorie Sweetener Plant Based Sugar Substitute Granulated Powder Single Serve Packets 500 Count (Pack of 1)
SPLENDA$15.66633 rev
Trending
90-day click momentum
Amazon Brand - Happy Belly Zero Calorie Stevia Sweetener 9.8 ounce (Pack of 1)
Happy Belly$4.874.2★
SPLENDA Stevia Zero Calorie Sweetener Sugar Substitute Packets 100 Count (Pack of 1)
SPLENDA$4.414.6★
365 by Whole Foods Market Organic Stevia Powdered ExtraCount 1 Ounce
365 by Whole Foods Market$6.754.5★
SPLENDA Stevia Liquid Zero Calorie Sweetener Drops 3.38 Fl Oz Bottle (Pack of 2)
SPLENDA$13.564.5★
NOW Foods BetterStevia Organic Zero-Calorie Extract Powder Keto Friendly Suitable for Diabetics No Erythritol 1 Pound
NOW Foods$51.294.6★
What buyers say about stevia powder
What buyers praise and complain about, mined from review topics.What buyers love
“sweetness are very consistent”
“Very clean taste”
“Good sweetener”
“quality stuff and came quickly”
“Very affordable”
“I love that its organic and clean”
“It dissolves well”
“Amazing flavor”
“product as described”
“No chemicals”
What buyers complain about
“Lacks Sweetness”
“tasted like chalk”
“NOT pure stevia”
“in the stores Stevia is always mixed with another ingredient”
“super bitter”
“Deceptive Advertising”
“overly priced”
“The package is huge”
“Overall; I've read that Erythritol isn't so great for our systems”
“Poor quality control”
Top return reasons
Common questions
- Is stevia powder profitable to sell on Amazon United States?
- The niche generates $635K/yr across 33 tracked products. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (61/100).
- How competitive is the stevia powder niche?
- 18 brands and 661 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in stevia powder?
- Top complaints mined from reviews: Sweetness, Taste-Overall, Artificial Sweeteners. The return rate is 0.0%.
- When does demand for stevia powder peak?
- Demand peaks in Jan–Feb–Mar–Apr–May–Jun; the busiest month runs 4.4× the quietest.
- What does it cost to enter the stevia powder niche?
- Listings span $4.41–$51.29; the average listing price is $16.71 (sweet spot $15–$100). The average incumbent carries 4,689 reviews — the moat a new listing must climb.