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Stevia Powder

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -6.3% this quarter, so Stevia Powder is a Maybe.

Flapen Score
61
61 / 100
Top 9% of 14,768 Health & Household niches · +12 vs the category median of 49
Market size
$635K/yr251K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
43%top-5 click share · 18 brands · 661 sellers

Flapen Score

Stevia Powder against its category

The dotted line is the Health & Household average. Past it, Stevia Powder is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stevia Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Stevia Powder 251K times last year and spent an estimated $635K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Feb–Mar–Apr–May–Jun. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 15.2% of those searches ended in a purchase.

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $635K a year.

Searches, last 12 months
251K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
15.2%
Market size, estimated
$635Ka year
Peak month
January4.4× the quietest month
Top search term
stevia powder140K searches a year

02 · Price

A sale here is worth $16.71.

Listings sell for $16.71 on average, from $4.41 to $51.29. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $16.71 that is $17K to $21K a year per listing.

Average price
$16.71inside the $15 to $100 sweet spot
Price range
$4.41–$51.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$17K–$21K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #99 within Stevia. It carries 4,689 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#99in Stevia
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
4,689per listing
Listings tracked
33

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Stevia Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 flat

Sellers

661

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

43%

Top 20: 88%

Open market

16%

  • Brand 144%
  • Brand 213%
  • Brand 39%
  • Brand 48%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (12 brands, 16%)

Demand

Stevia Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 4.4×

Search terms

Top Stevia Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stevia powder140K/yr
  • splenda stevia58K/yr
  • splenda stevia packets17K/yr
  • powdered stevia6K/yr
  • stevia splenda5K/yr
  • now stevia powder5K/yr
  • better stevia powder2K/yr
  • splenda stevia packets 1000 count3K/yr
  • splenda naturals4K/yr
  • powdered stevia sweetener6K/yr

Reviews and returns

What reviews say buyers love and hate about Stevia Powder

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Sweetness”
16%of negative reviews mention “Sweetness”
<0.1%of orders come back, a rate Amazon rounds to zero
“Lacks Sweetness”
A buyer, on “Sweetness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Stevia Powder questions

Answered from the same tracked data.