Is stevia gum profitable to sell on Amazon United States?

The niche generates $2.1M/yr across 20 tracked products. 14 of 17 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Worth a look (62/100).

How competitive is the stevia gum niche?

11 brands and 16 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in stevia gum?

Top complaints mined from reviews: Value For Money, Flavor, Taste-Overall. The return rate is 0.0%.

When does demand for stevia gum peak?

Demand peaks in Jan–Feb–May; the busiest month runs 3.3× the quietest.

What does it cost to enter the stevia gum niche?

Listings span $21.46–$44.96; the average listing price is $30.49 (sweet spot $15–$100). The average incumbent carries 766 reviews — the moat a new listing must climb.

stevia gum

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$2.1M

$2.1M/yr · 1.8M searches

Avg price

Incredible$30.49

avg listing price — sweet spot $15–$100

Price range

Incredible$21.46–$44.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Good766.3

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-8.0%

90-day search growth — must beat 0% to launch

Signals Out of Stock

According to Flapen's Amazon United States niche tracking, stevia gum is a $2.1M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Feb–May. Verdict: Worth a look — 62/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

stevia gum market data

Units sold / yr: 80K–100K; avg 3,000–4,000/product
Revenue / yr: $2.4M–$3.0M; units × avg price
Conversion rate: 3.8%
Avg BSR: #179
Page quality: 0%
Prime: 85%
Sponsored: 100%
Out of stock: 9.3%
Avg brand age: 42 months
Avg seller age: 142 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Larine co39%
Nathan & Sons33%
Dentagum8%
REISHIKING5%
Generic3%
Royalee3%
Open — no brand owns it (5 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.

Peak months: Jan, Feb, May · busiest ÷ quietest = 3.3×

Open Trend

Top stevia gum search terms

remineralizing gum509K/yr +6.5%2.4% conv.
underbrush gum390K/yr -12.8%3.8% conv.
larineco remineralizing gum248K/yr -28.4%4.9% conv.
hydroxyapatite gum129K/yr +53.0%2.0% conv.
underbrush remineralizing gum68K/yr +15.4%2.6% conv.
larineco gum142K/yr -57.2%5.2% conv.
nano hydroxyapatite gum47K/yr +49.6%1.8% conv.
underbrush69K/yr +3.3%3.6% conv.
larineco44K/yr -31.7%5.1% conv.
remineralizing gum hydroxyapatite13K/yr +36.5%0.5% conv.

All search terms

Top stevia gum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Underbrush Variety Pack Remineralizing Natural Gum Sugar Free Xylitol Gum with Hydroxyapatite Supports Fresh Breath and Oral Health Tree Sap Base Gluten Free No Sucralose or Aspartame 4 Pack

Nathan & Sons$44.963.7★143 rev

Larineco Remineralizing Gum with Nano Hydroxyapatite & Xylitol Sugar-Free Xylitol Gum Plastic-Free Dye-Free Aspartame-Free Natural Base 36 Pieces Mastic Mint

Larine co$32.364.2★1,823 rev

Larine Remineralizing Gum with Nano Hydroxyapatite & Xylitol Sugar-Free Xylitol Gum Plastic-Free Dye-Free Aspartame-Free Natural Base 36 Pieces (18 Count Pack of 2 Peppermint)

Larine co$34.234.2★1,823 rev

Dentagum Remineralizing Gum with Nano-Hydroxyapatite & Xylitol SugarFree Chewing Gum for Enamel Repair Cavity Protection & Receding Gums 60 Pieces

Dentagum$31.464.4★649 rev

Underbrush Mastic Mint Remineralizing Natural Gum Sugar Free Xylitol Gum with Hydroxyapatite Supports Fresh Breath and Oral Health Tree Sap Base Gluten Free No Sucralose or Aspartame 4 Pack

Nathan & Sons$40.633.8★1,641 rev

Newest

by launch date

Remineralizing Chewing Gum 120 Count Nano Hydroxyapatite Xylitol

Generic$29.781 rev

4w ago

Remineralizing Gum Nano Hydroxyapatite 120 Pcs Tooth Enamel & Fresh Breath

Herbounty$25.0117 rev

1mo ago

Larineco Remineralizing Gum with Nano Hydroxyapatite & Xylitol Sugar-Free Xylitol Gum Plastic-Free Dye-Free Aspartame-Free Natural Base 18 Pieces (18 Count (Pack of 3) Mastic Mint Cinnamon Berry)

Larine co$41.311,823 rev

3mo ago

Remineralizing Gum with Nano Hydroxyapatite Smooth Xylitol Gum Mint Long-Lasting Sugar-Free Gum Hydroxyapatite Gum for Tooth Remineralization and Fresh Breath No Aspartame Plastic-Free 60 Pieces

WGKLLY$24.9861 rev

3mo ago

Underbrush Variety Pack Remineralizing Natural Gum Sugar Free Xylitol Gum with Hydroxyapatite Supports Fresh Breath and Oral Health Tree Sap Base Gluten Free No Sucralose or Aspartame 4 Pack

Nathan & Sons$44.96143 rev

4mo ago

What buyers say about stevia gum

What buyers praise and complain about, mined from review topics.

What buyers love

Flavor25%

“Berry flavor”

Taste-Overall19%

“doesn't taste artificial at all”

Ease Of Chewing/Swallowing9%

“Easy to chew”

Quality-Overall6%

“Excellent Product”

Freshness4%

“Minty fresh”

Breathability4%

“freshens my breath”

Texture/Consistency-Overall3%

“Great texture”

Value For Money3%

“Worth It”

Ingredients-Overall3%

“Clean Ingredients”

Advertised Vs Actual Product3%

“Exactly as described”

What buyers complain about

Value For Money18%

“Too expensive”

Flavor16%

“It's not super flavorful”

Taste-Overall10%

“Awful taste”

Ease Of Chewing/Swallowing7%

“Not chewable”

Size-Overall4%

“The pieces are small”

Hard Feel4%

“The pieces are a little hard”

Ingredients-Overall3%

“Bad chemicals”

Advertised Vs Actual Product3%

“Misleading”

Texture/Consistency-Overall2%

“Sand texture”

Functionality-Overall2%

“Doesn't really help nothing noticeable when used it”

Top return reasons

Advertised Vs Actual Product29%

Taste-Overall15%

Ingredients-Overall10%

Flavor8%

Value For Money7%

Ease Of Chewing/Swallowing6%