Is stevia extract profitable to sell on Amazon United States?

The niche generates $57K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.4%. Flapen's verdict: Worth a look (50/100).

How competitive is the stevia extract niche?

11 brands and 630 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in stevia extract?

Top complaints mined from reviews: Sweetness, Taste-Overall, Artificial Sweeteners. The return rate is 0.0%.

When does demand for stevia extract peak?

Demand peaks in Jan–Feb–Sep–Oct; the busiest month runs 4.6× the quietest.

What does it cost to enter the stevia extract niche?

Listings span $6.75–$74.83; the average listing price is $24.62 (sweet spot $15–$100). The average incumbent carries 3,718 reviews — the moat a new listing must climb.

stevia extract

Worth a look

Shows low returns (0.0%), but a small market ($57K/yr) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.62

avg listing price — sweet spot $15–$100

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Price range

Great$6.75–$74.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,718

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$57K

$57K/yr · 22K searches

Growth

Bad-21.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, stevia extract is a $57K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb–Sep–Oct. Verdict: Worth a look — 50/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

stevia extract market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $49K–$62K; units × avg price
Conversion rate: 10.4%
Avg BSR: #106
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 1.8%
Avg brand age: 90 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

630

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

18%

Viccoky25%
NOW Foods18%
Micro Ingredients18%
DEAL SUPPLEMENT9%
BulkSupplements7%
365 by Whole Foods Market6%
Open — no brand owns it (5 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.4% search growth over the last 90 days.

Peak months: Jan, Feb, Sep, Oct · busiest ÷ quietest = 4.6×

Open Trend

Top stevia extract search terms

stevia extract powder12K/yr -9.8%7.8% conv.
stevia organic powder3K/yr -13.6%6.7% conv.
organic stevia extract powder3K/yr -35.7%9.0% conv.
stevia powder organic pure4K/yr -55.2%6.6% conv.

All search terms

Top stevia extract products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Viccoky Organic Stevia Powder 6oz (171g) Stevia Extract Powder Sugar-Free & 0 Calories Sugar Substitute Natural Sweetener

Viccoky$16.204.5★1,576 rev

Micro Ingredients Pure Organic Stevia Powder 8 Ounces 1418 Serving Highest Grade Green Leaf Extract Reb-A Reduced Bitter Aftertaste 0 Calorie Natural Sweetener Sugar Alternative Keto Friendly

Micro Ingredients$28.434.4★6,961 rev

NOW Foods Certified Organic Better Stevia Extract Powder Zero-Calorie Sweetener Certified Non-GMO 1-Ounce(Pack of 1)

NOW Foods$6.784.6★7,382 rev

Organic Stevia Extract Powder 12oz Natural Sweetener & Sugar Substitute Pure Stevia Leaf Great for Cooking Baking or Drinks No Erythritol or Additives Non-GMO Sugar Free Zero Calorie

DEAL SUPPLEMENT$24.433.8★252 rev

365 by Whole Foods Market Organic Stevia Powdered ExtraCount 1 Ounce

365 by Whole Foods Market$6.754.5★1,890 rev

Newest

by launch date

7 oz Pure Stevia Extract Powder Highly Concentrated Stevia Powder Sweetener Zero Calorie No Additives Natural Sugar Alternative for Drinks Baking & Desserts Includes Measuring Scoop

HJUOOKD$15.5453 rev

6mo ago

Viccoky Organic Stevia Powder 6oz (171g) Stevia Extract Powder Sugar-Free & 0 Calories Sugar Substitute Natural Sweetener

Viccoky$16.201,576 rev

1y ago

CCnature Pure Stevia Extract Powder without Erythritol 5.2oz(148g) - Highly Concentrated Stevia Powder Sweetener Zero Calorie No Artificial Natural Sugar Alternative

CCnature$17.90428 rev

1y ago

Durelife 100% Pure stevia extract sweetener 8 oz | No Erythritol NON-GMO Project Verified No Fillers Zero Calorie Sugar Substitute | No Aftertaste | Micro-Spoon Included | 8 oz

DureLife$24.871,603 rev

2y ago

Micro Ingredients Pure Organic Stevia Extract Powder 1 lb No Additives | 2837 Servings Stevia Green Leaf Reb-A Sugar-Free 0 Calories Natural Sweetener Sugar Substitute Keto & Vegan Friendly

Micro Ingredients$46.096,961 rev

2y ago

What buyers say about stevia extract

What buyers praise and complain about, mined from review topics.

What buyers love

Sweetness18%

“VERY sweet”

Taste-Overall13%

“Very clean taste”

Artificial Sweeteners12%

“Delicious sweetener”

Quality-Overall11%

“Excellent product”

Value For Money8%

“Good Value”

Vegan/Organic5%

“I love that its organic and clean”

Solubility4%

“Dissolves easily”

Ingredients-Overall3%

“not mixed with other artificial ingredients”

Flavor2%

“Amazing flavor”

Advertised Vs Actual Product2%

“Exactly as advertised”

What buyers complain about

Sweetness17%

“Very sugary”

Taste-Overall14%

“Bad after taste”

Artificial Sweeteners12%

“Not pure stevia”

Bitter10%

“Very bitter”

Value For Money5%

“But pricey”

Quality-Overall3%

“Trash”

Size-Overall3%

“Scoop in bag too large”

Solubility2%

“Doesn't dissolve well”

Ingredients-Overall2%

“You would need to get the green rooted stevia to avoid this”

Advertised Vs Actual Product1%

“False advertisement”

Top return reasons

Taste-Overall33%

Sweetness11%

Size-Overall10%

Artificial Sweeteners8%

Value For Money7%

Bitter6%

Functionality-Overall3%