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steroids

Skip it

A concentrated shelf (top 5 take 97% of clicks) — this niche doesn't clear our bar today.

Market size 31Growth 14Conversion 60Competition 3Returns 100Price range 95Avg price 95Brand share 8Review moat 65Quality gap 95

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$31.89

avg listing price — sweet spot $15–$100

Price range

Incredible$27.23–$37.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good895.17

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Market size

Okay$145K

$145K/yr · 87K searches

Growth

Bad-22.7%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

Bad97%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, steroids is a $145K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

steroids market data

Units sold / yr
3K–4K
avg 250–500/product
Revenue / yr
$96K–$128K
units × avg price
Conversion rate
5.2%
Avg BSR
#275
Page quality
0%
Prime
100%
Sponsored
83%
Out of stock
11.2%
Avg brand age
57 months
Avg seller age
144 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

18

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • XDQXDQ46%
  • TUVAAZ27%
  • Generic15%
  • OZZKSO5%
  • CORACIK4%
  • Nutrex Research3%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.7% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Top steroids search terms

  • 191xt primal muscle spray28K/yr
  • primal muscle 191xt27K/yr
  • 191xt16K/yr
  • 191 xt primal muscle spray6K/yr
  • primal muscle7K/yr
  • 191xt primal muscle3K/yr
All search terms

Top steroids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$22K30%$44K45%$65K60%$87K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 6 tracked products in this niche — three views at once, no toggling.

What buyers say about steroids

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Great product, it gives you energy to push yourself and it increases your strength”

Efficiency10%

“It works”

Advertised Vs Actual Product7%

“As promised”

Weight Loss6%

“lab proven ingredients that are effective for weight loss”

Ease Of Use6%

“Very easy to use”

Ingredients-Overall5%

“Its a clean dietary supplement that delivers daily support without any unnecessary ingredients”

Value For Money5%

“Great deal”

Nutritional Content4%

“Its a clean dietary supplement that delivers daily support without any unnecessary ingredients”

Size-Overall3%

“fit easily into my day”

Soothing Effect3%

“Excellent Muscle Recovery & Relaxation”

What buyers complain about

Value For Money15%

“Waste of money”

Functionality-Overall13%

“Not Working”

Taste-Overall6%

“I think it's a gimmick it tastes like water didn't not anything”

Natural Resource Wastage5%

“Waste”

Ingredients-Overall5%

“the ingredients are unknown”

Nutritional Content5%

“No good, not healthy”

Dosage5%

“Used 2 bottles no results don't waste the money”

Maintenance And Repair5%

“No quick fix”

Ease Of Use5%

“I cant use it”

Side Effects4%

“Honestly haven't seen any benefits after taking for about a month”

Top return reasons

Advertised Vs Actual Product50%
Moist/Dry25%
Leak-Proof25%

Common questions

Is steroids profitable to sell on Amazon United States?
The niche generates $145K/yr across 6 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (46/100).
How competitive is the steroids niche?
6 brands and 18 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in steroids?
Top complaints mined from reviews: Value For Money, Functionality-Overall, Taste-Overall. The return rate is 0.0%.
When does demand for steroids peak?
Demand peaks in Jan; the busiest month runs 1.9× the quietest.
What does it cost to enter the steroids niche?
Listings span $27.23–$37.18; the average listing price is $31.89 (sweet spot $15–$100). The average incumbent carries 895 reviews — the moat a new listing must climb.