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Steroids

Fail

The top 5 products take 97% of clicks, so Steroids is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$145K/yr87K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
97%top-5 click share · 6 brands · 18 sellers

Flapen Score

Steroids against its category

The dotted line is the Health & Household average. Past it, Steroids is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steroids market on Amazon at a glance

Shoppers on Amazon United States searched for Steroids 87K times last year and spent an estimated $145K. The top 5 brands take 97% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
5.2%
Market size, estimated
$145Ka year
Peak month
January1.9× the quietest month
Top search term
191xt primal muscle spray28K searches a year

02 · Price

A sale here is worth $31.89.

Listings sell for $31.89 on average, from $27.23 to $37.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $31.89 that is $8K to $16K a year per listing.

Average price
$31.89inside the $15 to $100 sweet spot
Price range
$27.23–$37.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #275 within Testosterone Boosters. It carries 895 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
11.2%
Average rank
#275in Testosterone Boosters
Average rating
3.98 starsAmazon United States average 4.42 stars
Average reviews
895per listing
Listings tracked
6

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
57 months

Products

Top Steroids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

18

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 146%
  • Brand 227%
  • Brand 315%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Steroids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Steroids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 191xt primal muscle spray28K/yr
  • primal muscle 191xt27K/yr
  • 191xt16K/yr
  • 191 xt primal muscle spray6K/yr
  • primal muscle7K/yr
  • 191xt primal muscle3K/yr

Reviews and returns

What reviews say buyers love and hate about Steroids

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Waste of money”
A buyer, on “Value For Money”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Steroids questions

Answered from the same tracked data.