Is steroid cream profitable to sell on Amazon United States?

The niche generates $2.6M/yr across 10 tracked products. 90-day search growth is +35.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the steroid cream niche?

4 brands and 61 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in steroid cream?

Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.1%.

When does demand for steroid cream peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 11.5× the quietest.

What does it cost to enter the steroid cream niche?

Listings span $3.95–$19.18; the average listing price is $8.36 (sweet spot $15–$100). The average incumbent carries 12,142 reviews — the moat a new listing must climb.

steroid cream

Worth a look

Shows searches that convert (25.1% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Conversion

Incredible25.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Incredible$2.6M

$2.6M/yr · 1.2M searches

Growth

Good+35.2%

90-day search growth — must beat 0% to launch

Price range

Okay$3.95–$19.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad$8.36

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad12,141.6

avg incumbent reviews — the moat a new listing must climb

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, steroid cream is a $2.6M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 50/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

steroid cream market data

Units sold / yr: 300K–400K; avg 30,000–40,000/product
Revenue / yr: $2.5M–$3.3M; units × avg price
Conversion rate: 25.1%
Avg BSR: #12
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 83 months
Avg seller age: 145 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Cortizone 1086%
Amazon Basic Care10%
Chattem2%
MED PRIDE2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +35.2% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 11.5×

Open Trend

Top steroid cream search terms

cortizone 10 maximum strength ointment483K/yr +67.2%24.4% conv.
cortizone 10268K/yr +8.6%19.2% conv.
cortizone124K/yr +27.7%18.8% conv.
cortisone cream 10 maximum strength93K/yr +27.5%26.2% conv.
cortizone cream extra strength itch relief40K/yr +6.2%22.6% conv.
cortizone cream42K/yr +21.0%20.5% conv.
cortizone 10 maximum strength cream41K/yr +19.5%23.7% conv.
cortaid19K/yr +22.7%19.4% conv.
cortisone 1016K/yr +22.0%17.8% conv.
cortizone 10 cream29K/yr -46.1%17.4% conv.

All search terms

Top steroid cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cortizone-10 Maximum Strength Soothing Aloe Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz

Cortizone 10$8.404.7★11,444 rev

Cortizone-10 Maximum Strength Intensive Healing Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz

Cortizone 10$8.664.8★8,026 rev

Cortizone-10 Maximum Strength Intensive Healing Itch Relief Lotion for Eczema 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Minor Skin Irritations Rashes and Inflammation Due to Eczema 3.5 oz

Cortizone 10$8.844.7★31,067 rev

Amazon Basic Care Maximum Strength Anti-Itch Cream Hydrocortisone 1 Percent Intensive Healing Formula 1 ounce (Pack of 1)

Amazon Basic Care$3.954.6★19,125 rev

Cortizone-10 Maximum Strength Water Resistant Itch Relief Ointment 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz

Cortizone 10$8.784.7★12,493 rev

Newest

by launch date

Cortizone-10 Maximum Strength Intensive Healing Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz

Cortizone 10$8.668,026 rev

2y ago

Cortizone-10 Maximum Strength Intensive Healing Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 1 oz

Cortizone 10$5.42663 rev

2y ago

Cortizone-10 Maximum Strength Soothing Aloe Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz

Cortizone 10$8.4011,444 rev

3y ago

Cortizone-10 Maximum Strength Water Resistant Itch Relief Ointment 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz

Cortizone 10$8.7812,493 rev

3y ago

Cortizone-10 Maximum Strength Ultra Soothing Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz

Cortizone 10$8.4213,947 rev

3y ago

What buyers say about steroid cream

What buyers praise and complain about, mined from review topics.

What buyers love

Itch Relief13%

“It helps with itching”

Allergies12%

“Great for allergies”

Quality-Overall11%

“Just as good as name brand”

Value For Money10%

“Great value”

Efficiency10%

“Works perfectly”

Advertised Vs Actual Product7%

“AS advertised”

Skin Health3%

“Works great on skin”

Ease Of Use3%

“Easy to use”

Ease Of Application2%

“Easy application”

Moist/Dry2%

“seems to also moisturize”

What buyers complain about

Allergies28%

“it was very itchy”

Functionality-Overall9%

“It works poorly”

Smell7%

“Smells like gasoline/petroleum”

Itch Relief4%

“the itching was driving me crazy”

Product Condition3%

“Used item”

Quality-Overall3%

“lower quality cream”

Texture/Consistency-Overall2%

“Gritty texture”

Advertised Vs Actual Product2%

“only giving 3 stars because of false advertising”

Value For Money2%

“Total waste of money”

Hard Feel2%

“theres tiny little hard balls in it”

Top return reasons

Leak-Proof70%

Advertised Vs Actual Product20%

Product Condition10%

Common questions

Is steroid cream profitable to sell on Amazon United States?: The niche generates $2.6M/yr across 10 tracked products. 90-day search growth is +35.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the steroid cream niche?: 4 brands and 61 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in steroid cream?: Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.1%.
When does demand for steroid cream peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 11.5× the quietest.
What does it cost to enter the steroid cream niche?: Listings span $3.95–$19.18; the average listing price is $8.36 (sweet spot $15–$100). The average incumbent carries 12,142 reviews — the moat a new listing must climb.

steroid cream

steroid cream market data

Competition & brand share

Demand & seasonality

Top steroid cream search terms

Top steroid cream products on Amazon

Top sellers

Newest

Trending

What buyers say about steroid cream

What buyers love

What buyers complain about

Top return reasons

Common questions

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