Steppers Insoles

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -46.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

-46.3%

Conversion, latest week

4.1%

Market size, estimated

$1.0Ma year

Peak month

November73.0× the quietest month

Top search term

steppers insoles1.1M searches a year

Listings sell for $12.84 on average, from $9.20 to $20.73. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $12.84 that is $19K to $26K a year per listing.

Average price

$12.84under the $15 to $100 sweet spot

Price range

$9.20–$20.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

$19K–$26K

Returns

0.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #118 within Foot Health. It carries 677 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

20.3%

Average rank

#118in Foot Health

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

677per listing

Listings tracked

11

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

9Amazon's first-year sales bar

Average brand age

33 months