Step

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $594K a year.

Searches, last 12 months

300K

Growth, 90 days vs prior 90

-12.1%

Conversion, latest week

3.8%

Market size, estimated

$594Ka year

Peak month

January1.2× the quietest month

Top search term

step stool with handle150K searches a year

Listings sell for $52.50 on average, from $28.49 to $119.20. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $52.50 that is $26K to $39K a year per listing.

Average price

$52.50inside the $15 to $100 sweet spot

Price range

$28.49–$119.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$26K–$39K

Returns

2.5%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #776 within Mobility Aids & Equipment. It carries 3,147 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

10.0%

Average rank

#776in Mobility Aids & Equipment

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

3,147per listing

Listings tracked

23

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

40 months