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Steeli Sponge

Pass

Steeli Sponge scores 66 out of 100, a Pass. Shoppers spend an estimated $48K a year here, search demand grew +526.4% this quarter, and an estimated 0.8% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 14,768 Health & Household niches · +17 vs the category median of 49
Market size
$48K/yr26K searches / yr
90-day growth
+526.4%search demand this quarter
Competition
59%top-5 click share · 12 brands · 19 sellers

Flapen Score

Steeli Sponge against its category

The dotted line is the Health & Household average. Past it, Steeli Sponge is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steeli Sponge market on Amazon at a glance

Shoppers on Amazon United States searched for Steeli Sponge 26K times last year and spent an estimated $48K. The top 5 brands take 76% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 13.2% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +526.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+526.4%
Conversion, latest week
13.2%
Market size, estimated
$48Ka year
Top search term
steeli sponge21K searches a year

02 · Price

A sale here is worth $14.34.

Listings sell for $14.34 on average, from $6.38 to $29.65. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $14.34 that is $0 to $1K a year per listing.

Average price
$14.34under the $15 to $100 sweet spot
Price range
$6.38–$29.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 26% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #927 within Sponges. It carries 624 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
26%
Out of stock, average day
11.5%
Average rank
#927in Sponges
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
624per listing
Listings tracked
19

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Steeli Sponge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

19

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

17%

  • Brand 127%
  • Brand 215%
  • Brand 314%
  • Brand 413%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (6 brands, 17%)

Demand

Steeli Sponge search demand

Weekly searches over the year. Pick a range.

4K3KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Steeli Sponge

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Ease Of Cleaning”
19%of negative reviews mention “Functionality-Overall”
0.8%of orders come back
“Does not work well”
A buyer, on “Functionality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Steeli Sponge questions

Answered from the same tracked data.