Steel Wool Scrubber

Shoppers searched for this 927K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

927K

Growth, 90 days vs prior 90

-13.4%

Conversion, latest week

19.7%

Market size, estimated

$1.5Ma year

Peak month

February1.4× the quietest month

Top search term

steel wool scrubber368K searches a year

Listings sell for $8.25 on average, from $2.32 to $12.55. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At $8.25 that is $124K to $165K a year per listing.

Average price

$8.25under the $15 to $100 sweet spot

Price range

$2.32–$12.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

15,000–20,000

Revenue per listing a year

$124K–$165K

Returns

0.2%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Scouring Pads & Sticks. It carries 4,669 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#17in Scouring Pads & Sticks

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

4,669per listing

Listings tracked

9

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

41 months