Steel Wool

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+8.1%

Conversion, latest week

20.3%

Market size, estimated

$1.9Ma year

Peak month

June1.3× the quietest month

Top search term

steel wool931K searches a year

Listings sell for $8.55 on average, from $2.32 to $22.33. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At $8.55 that is $86K to $107K a year per listing.

Average price

$8.55under the $15 to $100 sweet spot

Price range

$2.32–$22.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

10,000–12,500

Revenue per listing a year

$86K–$107K

Returns

0.4%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Scouring Pads & Sticks. It carries 5,498 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#9in Scouring Pads & Sticks

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

5,498per listing

Listings tracked

23

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

43 months