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Steam Eye Mask

Maybe

An estimated 1.1% of orders come back. But demand is soft, at -16.3% this quarter, so Steam Eye Mask is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49
Market size
$1.5M/yr867K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
70%top-5 click share · 12 brands · 36 sellers

Flapen Score

Steam Eye Mask against its category

The dotted line is the Health & Household average. Past it, Steam Eye Mask is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steam Eye Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Steam Eye Mask 867K times last year and spent an estimated $1.5M. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 867K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
867K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
9.6%
Market size, estimated
$1.5Ma year
Peak month
December2.3× the quietest month
Top search term
steam eye mask299K searches a year

02 · Price

A sale here is worth $17.53.

Listings sell for $17.53 on average, from $7.90 to $33.15. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At $17.53 that is $88K to $105K a year per listing.

Average price
$17.53inside the $15 to $100 sweet spot
Price range
$7.90–$33.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
5,000–6,000
Revenue per listing a year
$88K–$105K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Hot & Cold Therapies. It carries 2,349 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#44in Hot & Cold Therapies
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
2,349per listing
Listings tracked
16

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Steam Eye Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

36

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

15%

  • Brand 129%
  • Brand 220%
  • Brand 312%
  • Brand 412%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (6 brands, 15%)

Demand

Steam Eye Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Steam Eye Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • steam eye mask299K/yr
  • steam eye masks disposable78K/yr
  • cornea care rest self heating eye mask85K/yr
  • self heating eye mask60K/yr
  • eye steam mask36K/yr
  • steam eye mask for dry eyes26K/yr
  • cornea care36K/yr
  • steam mask25K/yr
  • steam eye masks23K/yr
  • lumidew steam eye mask57K/yr

Reviews and returns

What reviews say buyers love and hate about Steam Eye Mask

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Comfort-Overall”
20%of negative reviews mention “Heating”
1.1%of orders come back
“Barely heats up”
A buyer, on “Heating”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Steam Eye Mask questions

Answered from the same tracked data.