stay awake pills
Worth a lookShows low returns (0.0%), but a small market ($95K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$13.48avg listing price — sweet spot $15–$100
Price range
Good$4.55–$28.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,269.24avg incumbent reviews — the moat a new listing must climb
Market size
Bad$95K$95K/yr · 62K searches
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, stay awake pills is a $95K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in May. Verdict: Worth a look — 50/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
stay awake pills market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $81K–$108K
- units × avg price
- Conversion rate
- 11.3%
- Avg BSR
- #287
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 2.0%
- Avg brand age
- 65 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
86
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
63%
Top 20: 99%
Open market
17%
- Vivarin23%
- Healthy Surplus22%
- HealthA2Z21%
- Rite Aid12%
- mEssentials3%
- Want A Bump3%
- Open — no brand owns it (9 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.9×
Top stay awake pills search terms
- stay awake29K/yr
- stay awake pills12K/yr
- stay awake caffeine pills21K/yr
Top stay awake pills products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Healthy Surplus Equate Stay Awake - 200 mg Caffeine - 80 Tablets and Vital Volumes Vitamins A to Zinc Tips Card - Bundle
Healthy Surplus$13.304.7★132 rev
HealthA2Z Stay Awake Caffeine 200mg Maximum Strength Alertness Aid 48 Tablets (Pack of 3 16 Tablets Each)
HealthA2Z$7.604.4★293 rev
Rite Aid Stay Awake Tablets Caffeine 200 mg - 100 Tablets | Caffeine Pills | Caffeine Supplement | Caffeine Pills 200mg | Equal to About a Cup of Coffee | Mental Alertness Aid | Energy Pills
Rite Aid$15.214.5★1,943 rev
Vivarin Smooth Energy Extended Release Caffeine Tablets 200mg Focus Alertness & Mental Clarity Non-Habit Forming Energy Supplement Sugar & Calorie Free 40 Count
Vivarin$9.754.3★276 rev
Vivarin Caffeine Pills 200mg Caffeine per Dose Safely and Effectively Helps You Stay Awake No Sugar Calories or Hidden Ingredients Energy Supplement 16 Tablets Pack of 6
Vivarin$18.754.7★83 rev
Newest
by launch dateVivarin Smooth Energy Extended Release Caffeine Tablets 200mg Focus Alertness & Mental Clarity Non-Habit Forming Energy Supplement Sugar & Calorie Free 40 Count
Vivarin$9.75276 rev
HealthA2Z Stay Awake Caffeine 200mg Max Strength Alertness 40 Ct
HealthA2Z$9.59293 rev
Quality Choice Stay Awake Caffeine Tablet
Quality Choice$5.3425 rev
Healthy Surplus Equate Stay Awake - 200 mg Caffeine - 80 Tablets and Vital Volumes Tips Card
Healthy Surplus$15.6913 rev
Vivarin Caffeine Pills 200mg Caffeine per Dose Safely and Effectively Helps You Stay Awake No Sugar Calories or Hidden Ingredients Energy Supplement 16 Tablets Pack of 6
Vivarin$18.7583 rev
Trending
90-day click momentumHealthA2Z Stay Awake Caffeine 200mg Max Strength Alertness 40 Ct
HealthA2Z$9.594.4★
The Good Patch B12 Awake Patch Caffeine B12 and Green Tea Extract Natural Plant Powered Wearable Wellness Helps to Promote Energy (8 Total Patches)
The Good Patch$21.373.8★
Rite Aid Stay Awake Tablets Caffeine 200 mg - 100 Tablets | Caffeine Pills | Caffeine Supplement | Caffeine Pills 200mg | Equal to About a Cup of Coffee | Mental Alertness Aid | Energy Pills
Rite Aid$15.214.5★
Vivarin Caffeine Pills 200mg Caffeine per Dose Safely and Effectively Helps You Stay Awake No Sugar Calories or Hidden Ingredients Energy Supplement 16 Tablets Pack of 6
Vivarin$18.754.7★
Vivarin Smooth Energy Extended Release Caffeine Tablets 200mg Focus Alertness & Mental Clarity Non-Habit Forming Energy Supplement Sugar & Calorie Free 40 Count
Vivarin$9.754.3★
What buyers say about stay awake pills
What buyers praise and complain about, mined from review topics.What buyers love
“Good energy”
“Cost effective”
“Excellent Product”
“Perfect caffeine tablet”
“Accurate description”
“they have always been effective”
“Great for focus”
“Easy pick me up”
“Great Pills”
“Keeps you awake~”
What buyers complain about
“Didnt work”
“High dose though”
“I cant feel no energy at all”
“Waste of money”
“We got no sleep”
“No taste”
“BIG capsules”
“not as good as it can be”
“not strong at all”
“The advertisement did NOT state this”
Top return reasons
Common questions
- Is stay awake pills profitable to sell on Amazon United States?
- The niche generates $95K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the stay awake pills niche?
- 15 brands and 86 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in stay awake pills?
- Top complaints mined from reviews: Functionality-Overall, Dosage, Energy Level. The return rate is 0.0%.
- When does demand for stay awake pills peak?
- Demand peaks in May; the busiest month runs 1.9× the quietest.
- What does it cost to enter the stay awake pills niche?
- Listings span $4.55–$28.42; the average listing price is $13.48 (sweet spot $15–$100). The average incumbent carries 3,269 reviews — the moat a new listing must climb.