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Starch Spray for Ironing

Pass

Starch Spray for Ironing scores 67 out of 100, a Pass. Shoppers spend an estimated $2.4M a year here, search demand grew +22.4% this quarter, and an estimated 0.2% of orders come back.

Flapen Score
67
67 / 100
Top 3% of 14,768 Health & Household niches · +18 vs the category median of 49
Market size
$2.4M/yr1.2M searches / yr
90-day growth
+22.4%search demand this quarter
Competition
50%top-5 click share · 12 brands · 168 sellers

Flapen Score

Starch Spray for Ironing against its category

The dotted line is the Health & Household average. Past it, Starch Spray for Ironing is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Starch Spray for Ironing market on Amazon at a glance

Shoppers on Amazon United States searched for Starch Spray for Ironing 1.2M times last year and spent an estimated $2.4M. The top 5 brands take 90% of clicks. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 12.0% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+22.4%
Conversion, latest week
12.0%
Market size, estimated
$2.4Ma year
Peak month
May1.5× the quietest month
Top search term
starch for ironing clothes239K searches a year

02 · Price

A sale here is worth $15.97.

Listings sell for $15.97 on average, from $3.52 to $36.56. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At $15.97 that is $80K to $96K a year per listing.

Average price
$15.97inside the $15 to $100 sweet spot
Price range
$3.52–$36.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
5,000–6,000
Revenue per listing a year
$80K–$96K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Laundry. It carries 2,969 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
81%
Out of stock, average day
0.0%
Average rank
#26in Laundry
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
2,969per listing
Listings tracked
26

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Starch Spray for Ironing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

168

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

50%

Top 20: 95%

Open market

8%

  • Brand 149%
  • Brand 227%
  • Brand 38%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (6 brands, 8%)

Demand

Starch Spray for Ironing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Starch Spray for Ironing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • starch for ironing clothes239K/yr
  • spray starch171K/yr
  • spray starch for ironing150K/yr
  • starch155K/yr
  • starch spray for ironing80K/yr
  • spray starch for ironing clothes64K/yr
  • starch spray80K/yr
  • faultless spray starch54K/yr
  • niagara starch spray for ironing47K/yr
  • niagara spray starch27K/yr

Reviews and returns

What reviews say buyers love and hate about Starch Spray for Ironing

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“Ineffective”
A buyer, on “Functionality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Starch Spray for Ironing questions

Answered from the same tracked data.