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starbucks gifts

Skip it

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Market size 58Growth 16Conversion 9Competition 61Returns 91Price range 86Avg price 95Brand share 21Review moat 53Quality gap 52

Avg price

Incredible$29.99

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great$6.62–$79.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Market size

Good$461K

$461K/yr · 2.0M searches

Review moat

Good1,375.93

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-17.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, starbucks gifts is a $461K/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

starbucks gifts market data

Units sold / yr
15K–20K
avg 500–750/product
Revenue / yr
$450K–$600K
units × avg price
Conversion rate
0.8%
Avg BSR
#2,880
Page quality
0%
Prime
70%
Sponsored
27%
Out of stock
16.6%
Avg brand age
34 months
Avg seller age
146 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 flat

Sellers

49

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

6%

  • Starbucks80%
  • Arilaca4%
  • Generic4%
  • starbucks reserve3%
  • GUSTO2%
  • Qinsihwn2%
  • Open — no brand owns it (5 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 71 weeks — -17.1% search growth over the last 90 days.
120K80KSpike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Top starbucks gifts search terms

  • starbucks cups798K/yr
  • starbucks tumbler324K/yr
  • starbucks cup307K/yr
  • starbucks cups with lids72K/yr
  • starbucks coffee cups71K/yr
  • starbucks tumblers40K/yr
  • starbucks tumbler with straw58K/yr
  • starbucks reusable cups34K/yr
  • starbucks plastic cups with lids30K/yr
  • starbucks travel mugs38K/yr
All search terms

Top starbucks gifts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$23K10%$46K15%$69K20%$92K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about starbucks gifts

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Good quality cups”

Size-Overall10%

“I like the compact size”

Leak-Proof10%

“Does not leak”

Value For Money8%

“Good price”

Advertised Vs Actual Product8%

“Exactly as pictured”

Durability7%

“it didn't break”

Strength7%

“Not flimsy”

Color5%

“Love the colors”

Temperature Retention4%

“Keeps our drinks cold”

Ease Of Use4%

“is super convenient for daily use”

What buyers complain about

Leak-Proof14%

“not leakproof”

Strength13%

“so flimsy”

Quality-Overall12%

“the lids were horrible quality as well”

Size-Overall10%

“A little small”

Durability7%

“Doesnt last”

Value For Money7%

“way overpriced”

Thickness4%

“Thin plastic”

Design-Overall3%

“Bad lid design”

Temperature Retention3%

“Its doesnt hold the ice long”

Ease Of Use3%

“Its really hard to get them on”

Top return reasons

Size-Overall40%
Value For Money10%
Leak-Proof9%
Color8%
Advertised Vs Actual Product6%
Material Quality4%
Quality-Overall3%
Product Condition2%
Thin2%
Functionality-Overall2%

Common questions

Is starbucks gifts profitable to sell on Amazon United States?
The niche generates $461K/yr across 30 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Skip it (49/100).
How competitive is the starbucks gifts niche?
11 brands and 49 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in starbucks gifts?
Top complaints mined from reviews: Leak-Proof, Strength, Quality-Overall. The return rate is 1.2%.
When does demand for starbucks gifts peak?
Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the starbucks gifts niche?
Listings span $6.62–$79.39; the average listing price is $29.99 (sweet spot $15–$100). The average incumbent carries 1,376 reviews — the moat a new listing must climb.