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Starbucks Gift Baskets

Fail

Buyers convert on only 0.7% of searches, so Starbucks Gift Baskets is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$397K/yr1.8M searches / yr
90-day growth
-16.5%search demand this quarter
Competition
46%top-5 click share · 11 brands · 56 sellers

Flapen Score

Starbucks Gift Baskets against its category

The dotted line is the Health & Household average. Past it, Starbucks Gift Baskets is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Starbucks Gift Baskets market on Amazon at a glance

Shoppers on Amazon United States searched for Starbucks Gift Baskets 1.8M times last year and spent an estimated $397K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $397K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
0.7%
Market size, estimated
$397Ka year
Peak month
December3.3× the quietest month
Top search term
starbucks cups798K searches a year

02 · Price

A sale here is worth $29.63.

Listings sell for $29.63 on average, from $6.62 to $79.39. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $29.63 that is $7K to $15K a year per listing.

Average price
$29.63inside the $15 to $100 sweet spot
Price range
$6.62–$79.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$7K–$15K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

26% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #3,165 within Disposable Drinkware. It carries 1,335 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
68%
Out of stock, average day
13.4%
Average rank
#3,165in Disposable Drinkware
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
1,335per listing
Listings tracked
31

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
33 months

Products

Top Starbucks Gift Baskets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

56

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

6%

  • Brand 179%
  • Brand 24%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (5 brands, 6%)

Demand

Starbucks Gift Baskets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Starbucks Gift Baskets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • starbucks cups798K/yr
  • starbucks tumbler324K/yr
  • starbucks cup307K/yr
  • starbucks coffee cups71K/yr
  • starbucks tumblers40K/yr
  • starbucks tumbler with straw58K/yr
  • starbucks cups with lids and straws27K/yr
  • starbucks plastic cups with lids30K/yr
  • starbucks reusable cups with lids40K/yr
  • starbucks cold cups21K/yr

Reviews and returns

What reviews say buyers love and hate about Starbucks Gift Baskets

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Leak-Proof”
1.2%of orders come back
“not leakproof”
A buyer, on “Leak-Proof”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Starbucks Gift Baskets questions

Answered from the same tracked data.