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50

starbucks cups

Worth a look

Shows a sweet-spot price point ($30.26 avg), but weak search conversion (0.7%) keeps it on the watch list.

Market size 60Growth 18Conversion 9Competition 68Returns 84Price range 86Avg price 95Brand share 20Review moat 49Quality gap 50

Avg price

Incredible$30.26

avg listing price — sweet spot $15–$100

Price range

Great$6.62–$79.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Market size

Good$514K

$514K/yr · 2.4M searches

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,578.69

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-13.8%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, starbucks cups is a $514K/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

starbucks cups market data

Units sold / yr
15K–20K
avg 500–750/product
Revenue / yr
$454K–$605K
units × avg price
Conversion rate
0.7%
Avg BSR
#2,647
Page quality
0%
Prime
71%
Sponsored
29%
Out of stock
14.4%
Avg brand age
35 months
Avg seller age
146 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 flat

Sellers

58

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

44%

Top 20: 83%

Open market

6%

  • Starbucks80%
  • Generic4%
  • Arilaca3%
  • Owala3%
  • starbucks reserve2%
  • Qinsihwn2%
  • Open — no brand owns it (5 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.
150K100KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Top starbucks cups search terms

  • starbucks cups798K/yr
  • starbucks tumbler324K/yr
  • starbucks cup307K/yr
  • starbucks mug140K/yr
  • starbucks merchandise105K/yr
  • starbucks coffee mugs87K/yr
  • starbucks cups with lids72K/yr
  • starbucks coffee cups71K/yr
  • starbucks tumblers40K/yr
  • starbucks tumbler with straw58K/yr
All search terms

Top starbucks cups products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$26K10%$51K15%$77K20%$103K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about starbucks cups

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Good quality cups”

Leak-Proof11%

“Does not leak”

Size-Overall11%

“I like the compact size”

Value For Money7%

“Good price”

Advertised Vs Actual Product7%

“Exactly as pictured”

Temperature Retention7%

“Keep my coffee warm”

Durability6%

“it didn't break”

Strength6%

“Not flimsy”

Color5%

“I appreciate the fun color options”

Ease Of Use4%

“is super convenient for daily use”

What buyers complain about

Leak-Proof16%

“not leakproof”

Strength11%

“so flimsy”

Quality-Overall11%

“Bad Quality”

Size-Overall11%

“I was a little worried it might be too big”

Durability6%

“Doesnt last”

Value For Money6%

“way overpriced”

Thickness4%

“Thin plastic”

Temperature Retention3%

“Its doesnt hold the ice long”

Design-Overall3%

“Bad lid design”

Ease Of Use3%

“Its really hard to get them on”

Top return reasons

Size-Overall39%
Color10%
Leak-Proof10%
Value For Money9%
Advertised Vs Actual Product6%
Material Quality3%
Scratch Resistance2%
Product Condition2%
Functionality-Overall2%
Quality-Overall2%

Common questions

Is starbucks cups profitable to sell on Amazon United States?
The niche generates $514K/yr across 35 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the starbucks cups niche?
11 brands and 58 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in starbucks cups?
Top complaints mined from reviews: Leak-Proof, Strength, Quality-Overall. The return rate is 1.5%.
When does demand for starbucks cups peak?
Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the starbucks cups niche?
Listings span $6.62–$79.39; the average listing price is $30.26 (sweet spot $15–$100). The average incumbent carries 1,579 reviews — the moat a new listing must climb.