Is star wars wrapping paper profitable to sell on Amazon United States?

The niche generates $127K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +53.8%. Flapen's verdict: Skip it (48/100).

How competitive is the star wars wrapping paper niche?

11 brands and 26 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in star wars wrapping paper?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Value For Money. The return rate is 1.4%.

When does demand for star wars wrapping paper peak?

Demand peaks in Nov–Dec; the busiest month runs 4.7× the quietest.

What does it cost to enter the star wars wrapping paper niche?

Listings span $4.77–$16.73; the average listing price is $10.42 (sweet spot $15–$100). The average incumbent carries 602 reviews — the moat a new listing must climb.

star wars wrapping paper

Skip it

Prices mostly outside the sweet spot ($4.77–$16.73) — this niche doesn't clear our bar today.

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Returns

Great1.4%

return rate — above 5% kills the launch gate

Review moat

Good602.33

avg incumbent reviews — the moat a new listing must climb

Growth

Good+53.8%

90-day search growth — must beat 0% to launch

Avg price

Okay$10.42

avg listing price — sweet spot $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Okay$127K

$127K/yr · 122K searches

Competition

Bad70%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad$4.77–$16.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, star wars wrapping paper is a $127K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

11%

Hallmark56%
Papyrus9%
STAR WARS9%
MAYPLUSS7%
American Greetings5%
SaringSwoon4%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +53.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Open Trend

Top star wars wrapping paper search terms

star wars wrapping paper83K/yr +52.1%6.8% conv.
star wars wrapping paper birthday16K/yr +66.2%8.6% conv.
star wars gift wrap7K/yr +58.1%5.8% conv.
star wars birthday wrapping paper5K/yr +44.5%6.7% conv.
starwars wrapping paper6K/yr +25.8%5.9% conv.
wrapping paper star wars5K/yr +73.6%5.2% conv.

All search terms

Top star wars wrapping paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hallmark Star Wars Wrapping Paper Mini Rolls 3-Pack (Darth Vader Luke Han Solo Millennium Falcon Ewoks Yoda) for Birthday May the 4th Graduation Fathers Day Any Occasion - 45 Sq. Ft. Total

Hallmark$11.894.9★79 rev

Hallmark Star Wars Wrapping Paper with Cut Lines on Reverse (3-Pack: 60 sq. ft. ttl) with Yoda Darth Vader Chewbacca R2-D2 C-3PO Stormtroopers X-Wing Millennium Falcon

Hallmark$16.734.8★2,945 rev

Star wars 2 sheets of gift wrap and 2 gift tags

STAR WARS$7.844.6★488 rev

MAYPLUSS Wrapping Paper Roll - 17in x 16.5Ft - Luxury Thick Black Gold Foil Flakes Marvelous Satin Texture Matte Gift Wrap Paper for Birthdays Anniversaries Christmas Fathers Day

MAYPLUSS$9.434.5★313 rev

Papyrus 13 Large Star Wars Gift Bag (R2-D2) for Birthdays Weddings Anniversaries and All Occasions (1 Bag)

Papyrus$10.254.7★239 rev

Newest

by launch date

Hallmark Star Wars Wrapping Paper Mini Rolls 3-Pack (Darth Vader Luke Han Solo Millennium Falcon Ewoks Yoda) for Birthday May the 4th Graduation Fathers Day Any Occasion - 45 Sq. Ft. Total

Hallmark$11.8979 rev

4mo ago

SaringSwoon Galaxy Star Wrapping Paper for Boys - Midnight Blue Nebula Gift Wrap with White Stars for Kids Birthday Baby Shower Graduation Christmas Holiday Party - 28x40 Inches 4 Folded Sheets

SaringSwoon$9.9064 rev

9mo ago

Omto 4 Pcs Baby Yoda Wrapping Paper for Baby Shower Kids Birthday Baby Yoda Party Decorations Wedding DIY Crafts Gift Packing 20 x 30 Inch

Omto$12.1594 rev

1y ago

Altarho Reversible Gaming Wrapping Paper Roll For Kids Boys Science Fiction Video Game with Starry Sky Design Gift Wrap Sheets for Game Lover Baby Shower Birthday Party Decoration Total 28.5sq.ft

Altarho$10.32179 rev

1y ago

13 Large Star Party Galaxy Gift Bag Set with Greeting Card and Tissue Papers Happy Birthday Gift Bags for Star Theme Birthday Party Celebration.

TSUBI$8.2796 rev

1y ago

What buyers say about star wars wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“no complaints”

Thickness9%

“This is nice thick paper sheets”

Durability8%

“cute and durable”

Ease Of Use8%

“Easy to use”

Value For Money5%

“Great value”

Advertised Vs Actual Product5%

“Just as described”

Size-Overall4%

“size is good”

Material Quality3%

“Good material”

Weight Heavy3%

“It's a heavy duty”

Strength3%

“sturdy won't rip”

What buyers complain about

Size-Overall32%

“Only downside is the size”

Adhesion/Stickiness17%

“conventional paper did not stick”

Value For Money9%

“so expensive”

Touch/Button Controls7%

“that one also did not work when pressing the button”

Functionality-Overall7%

“My 7 year old was sad that it didn't work”

Brightness/Shine/Glow3%

“Not shiny at all”

Gifting Purpose3%

“However, tape doesn't stick very well to the matte texture, so while it can be used to wrap a box or book, it's not very good for soft presents”

Handle Quality2%

“One side of the bags handle keeps slipping out of the tiny hole”

Ease Of Use2%

“Difficult To Use”

Quality-Overall2%

“Very Low Quality”

Top return reasons

Size-Overall56%

Advertised Vs Actual Product15%

Color6%

Adhesion/Stickiness4%

Functionality-Overall4%

Value For Money4%

Material Quality2%

Quality-Overall1%

Durability1%

Design-Overall1%

Common questions

Is star wars wrapping paper profitable to sell on Amazon United States?: The niche generates $127K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +53.8%. Flapen's verdict: Skip it (48/100).
How competitive is the star wars wrapping paper niche?: 11 brands and 26 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in star wars wrapping paper?: Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Value For Money. The return rate is 1.4%.
When does demand for star wars wrapping paper peak?: Demand peaks in Nov–Dec; the busiest month runs 4.7× the quietest.
What does it cost to enter the star wars wrapping paper niche?: Listings span $4.77–$16.73; the average listing price is $10.42 (sweet spot $15–$100). The average incumbent carries 602 reviews — the moat a new listing must climb.

star wars wrapping paper