Star Plates
FailShoppers spend an estimated $34K a year here, so Star Plates is a Fail.
- Flapen Score
- 43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 4943
- Market size
- $34K/yr66K searches / yr
- 90-day growth
- +19.8%search demand this quarter
- Competition
- 62%top-5 click share · 18 brands · 22 sellers
Flapen Score
Star Plates against its category
The dotted line is the Health & Household average. Past it, Star Plates is stronger. Inside it, weaker.
Market
The Star Plates market on Amazon at a glance
Shoppers on Amazon United States searched for Star Plates 66K times last year and spent an estimated $34K. The top 5 brands take 73% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- +19.8%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $34Ka year
- Top search term
- star plates31K searches a year
02 · Price
A sale here is worth $14.88.
Listings sell for $14.88 on average, from $8.14 to $26.12. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $14.88 that is $1K to $4K a year per listing.
- Average price
- $14.88under the $15 to $100 sweet spot
- Price range
- $8.14–$26.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #1,615 within Disposable Plates, Bowls & Cutlery. It carries 105 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 95%
- Out of stock, average day
- 14.6%
- Average rank
- #1,615in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 105per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Star Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
22
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
23%
- Brand 128%
- Brand 213%
- Brand 312%
- Brand 412%
- Brand 59%
- Brand 64%
Search terms
Top Star Plates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- star plates31K/yr
- star paper plates9K/yr
- gold star plates8K/yr
- moon plates6K/yr
- star plates disposable4K/yr
- star shaped plates5K/yr
- star plate3K/yr
Reviews and returns
What reviews say buyers love and hate about Star Plates
We read the reviews and the return reasons for every product selling here.
“They were a little flimsy/thin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Star Plates questions
Answered from the same tracked data.









