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Star Plates

Fail

Shoppers spend an estimated $34K a year here, so Star Plates is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$34K/yr66K searches / yr
90-day growth
+19.8%search demand this quarter
Competition
62%top-5 click share · 18 brands · 22 sellers

Flapen Score

Star Plates against its category

The dotted line is the Health & Household average. Past it, Star Plates is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Plates market on Amazon at a glance

Shoppers on Amazon United States searched for Star Plates 66K times last year and spent an estimated $34K. The top 5 brands take 73% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+19.8%
Conversion, latest week
3.4%
Market size, estimated
$34Ka year
Top search term
star plates31K searches a year

02 · Price

A sale here is worth $14.88.

Listings sell for $14.88 on average, from $8.14 to $26.12. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $14.88 that is $1K to $4K a year per listing.

Average price
$14.88under the $15 to $100 sweet spot
Price range
$8.14–$26.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #1,615 within Disposable Plates, Bowls & Cutlery. It carries 105 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
95%
Out of stock, average day
14.6%
Average rank
#1,615in Disposable Plates, Bowls & Cutlery
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
105per listing
Listings tracked
22

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Star Plates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

22

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

23%

  • Brand 128%
  • Brand 213%
  • Brand 312%
  • Brand 412%
  • Brand 59%
  • Brand 64%

Search terms

Top Star Plates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • star plates31K/yr
  • star paper plates9K/yr
  • gold star plates8K/yr
  • moon plates6K/yr
  • star plates disposable4K/yr
  • star shaped plates5K/yr
  • star plate3K/yr

Reviews and returns

What reviews say buyers love and hate about Star Plates

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Thickness”
2.9%of orders come back
“They were a little flimsy/thin”
A buyer, on “Thickness”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Star Plates questions

Answered from the same tracked data.