Is star plates profitable to sell on Amazon United States?

The niche generates $34K/yr across 22 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +19.8%. Flapen's verdict: Skip it (43/100).

How competitive is the star plates niche?

18 brands and 22 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in star plates?

Top complaints mined from reviews: Thickness, Strength, Flammable. The return rate is 2.9%.

What does it cost to enter the star plates niche?

Listings span $8.14–$26.12; the average listing price is $14.88 (sweet spot $15–$100). The average incumbent carries 105 reviews — the moat a new listing must climb.

star plates

Skip it

A small market ($34K/yr) — this niche doesn't clear our bar today.

Review moat

Great104.86

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$14.88

avg listing price — sweet spot $15–$100

Price range

Good$8.14–$26.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Returns

Good2.9%

return rate — above 5% kills the launch gate

Growth

Okay+19.8%

90-day search growth — must beat 0% to launch

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$34K

$34K/yr · 66K searches

According to Flapen's Amazon United States niche tracking, star plates is a $34K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 43/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

23%

Patelai28%
CLIYTICA13%
Tlence12%
ITTEBISS12%
GEMLORD9%
Willinglong4%

Top star plates search terms

star plates31K/yr +23.2%2.8% conv.
star paper plates9K/yr +39.0%2.1% conv.
gold star plates8K/yr -0.6%6.3% conv.
moon plates6K/yr -26.0%0.7% conv.
star plates disposable4K/yr +106.7%3.7% conv.
star shaped plates5K/yr +22.1%2.8% conv.
star plate3K/yr +31.3%0.9% conv.

All search terms

Top star plates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Patelai 30 Pieces Thick Star Shaped Paper Plates Disposable Party Plate Pentagram Dinnerware Decorations for Graduation Independence Day Wedding Birthday Baby Shower 9.45 Inch(Gold 30 Pieces)

Patelai$12.694.6★837 rev

ITTEBISS 36PCS Star Plates 9.45 Star Shaped Gold Paper Plates Disposable Dinner Dessert Plates for Graduation Independence Day Wedding Baby Shower Birthday Party Supplies

ITTEBISS$11.894.8★16 rev

CLIYTICA 48Pcs Star Paper Party Plates 9.45 Inch Gold Disposable Thick Star Shaped Plate Pentagram Dinnerware Decorations for Graduation Independence Day Wedding Birthday Baby Shower

CLIYTICA$14.934.6★46 rev

GEMLORD 32 Pieces Thick Gold Star Shaped Disposable Paper Plates - Elegant Dinnerware for Birthdays Weddings and Celebrations - Perfect for Appetizers Desserts and Fruit 9.45 Inch

GEMLORD$10.194.4★53 rev

Tlence 100PCS Star Shape Paper Plates 9.5 Inches Disposable Pentagram Dinnerware Gold Twinkle Star Paper Tableware Set for Dessert Birthday Graduation Wedding Halloween Christmas Supplies

Tlence$18.364.4★38 rev

Newest

by launch date

ITTEBISS 36PCS Star Plates 9.45 Star Shaped Gold Paper Plates Disposable Dinner Dessert Plates for Graduation Independence Day Wedding Baby Shower Birthday Party Supplies

ITTEBISS$11.8916 rev

3mo ago

HiEnjoin 40PCS 4th of July Plates 9.4 Inch Disposable Patriotic Star Plates for Independence Day 250th Anniversary Party Supplies 4th of July Red White and Blue Party Decorations

HiEnjoin$9.8831 rev

3mo ago

CLIYTICA 48Pcs Star Paper Party Plates 9.45 Inch Gold Disposable Thick Star Shaped Plate Pentagram Dinnerware Decorations for Graduation Independence Day Wedding Birthday Baby Shower

CLIYTICA$14.9346 rev

5mo ago

CLIYTICA 48 Pack Star Paper Plates - 9.45 Silver Thick Star Shaped Plates Disposable Party Plates for Birthday Graduation Awards Night Baby Shower Wedding & Holiday Celebrations

CLIYTICA$13.6246 rev

5mo ago

Whaline Patriotic Paper Plates Star Shaped Disposable Plates Red Blue Stripe Tableware for 4th of July Independence Day 250th Anniversary Memorial Day Party Supplies Table Decor 7.1 x 7.1 In 20 Pcs

Whaline$8.1428 rev

7mo ago

What buyers say about star plates

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“I was particularly impressed by the size”

Advertised Vs Actual Product15%

“as described”

Brightness/Shine/Glow12%

“really brightens up any room or events”

Durability9%

“still holds up”

Color8%

“They are the sweetest shade of butter yellow and light pink”

Strength6%

“Sturdy, recyclable AND adorable”

Quality-Overall5%

“Quality: The plates feel sturdy enough for standard party snacks and cake”

Thickness5%

“Thick star plates”

Value For Money3%

“Was worth the price”

Recycle/Reuse3%

“so theyre recyclable if you just have a small mess”

What buyers complain about

Thickness24%

“They were a little flimsy/thin”

Strength19%

“flimsy”

Flammable14%

“definitely flammable”

Size-Overall12%

“theyre pretty large”

Durability7%

“less durable than I expected”

Top return reasons

Size-Overall57%

Value For Money12%

Color11%

Material Quality5%

Advertised Vs Actual Product5%

Quality-Overall3%

Strength3%

Thin2%

Weight Light1%

Design-Overall1%

Common questions

Is star plates profitable to sell on Amazon United States?: The niche generates $34K/yr across 22 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +19.8%. Flapen's verdict: Skip it (43/100).
How competitive is the star plates niche?: 18 brands and 22 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in star plates?: Top complaints mined from reviews: Thickness, Strength, Flammable. The return rate is 2.9%.
What does it cost to enter the star plates niche?: Listings span $8.14–$26.12; the average listing price is $14.88 (sweet spot $15–$100). The average incumbent carries 105 reviews — the moat a new listing must climb.

star plates

star plates market data

Competition & brand share

Top star plates search terms