Stannous Fluoride Toothpaste

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.2% of those searches ended in a purchase. Searches in the last 90 days moved +27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.4M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+27.4%

Conversion, latest week

19.2%

Market size, estimated

$3.4Ma year

Top search term

colgate total toothpaste412K searches a year

Listings sell for $15.89 on average, from $5.11 to $24.11. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At $15.89 that is $127K to $159K a year per listing.

Average price

$15.89inside the $15 to $100 sweet spot

Price range

$5.11–$24.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

8,000–10,000

Revenue per listing a year

$127K–$159K

Returns

0.2%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #106 within Toothpaste. It carries 9,733 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#106in Toothpaste

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

9,733per listing

Listings tracked

22

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

55 months