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Stanley Straw Cleaner

Fail

Prices span $3.05–$8.95, mostly outside the sweet spot, so Stanley Straw Cleaner is a Fail.

Flapen Score
34
34 / 100
Ranks 13,952 of 14,768 Health & Household niches · −15 vs the category median of 49
Market size
$67K/yr73K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
87%top-5 click share · 7 brands · 10 sellers

Flapen Score

Stanley Straw Cleaner against its category

The dotted line is the Health & Household average. Past it, Stanley Straw Cleaner is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stanley Straw Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for Stanley Straw Cleaner 73K times last year and spent an estimated $67K. The top 5 brands take 90% of clicks. Demand peaks in Aug. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 18.8% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
18.8%
Market size, estimated
$67Ka year
Peak month
August1.6× the quietest month
Top search term
stanley straw cleaner27K searches a year

02 · Price

A sale here is worth $4.90.

Listings sell for $4.90 on average, from $3.05 to $8.95. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At $4.90 that is $6K to $7K a year per listing.

Average price
$4.90under the $15 to $100 sweet spot
Price range
$3.05–$8.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,250–1,500
Revenue per listing a year
$6K–$7K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Brushes. It carries 1,984 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Brushes
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
1,984per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Stanley Straw Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

10

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

5%

  • Brand 133%
  • Brand 233%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (1 brand, 5%)

Demand

Stanley Straw Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Stanley Straw Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stanley straw cleaner27K/yr
  • stanley straw cleaner brush30K/yr
  • stanley cup straw cleaner10K/yr
  • stanley straw brush3K/yr
  • straw cleaner brush for stanley cup2K/yr

FAQ

Common Stanley Straw Cleaner questions

Answered from the same tracked data.