stainless steel scratch remover
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$20.49avg listing price — sweet spot $15–$100
Price range
Great$4.63–$52.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good$297K$297K/yr · 298K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,775.26avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, stainless steel scratch remover is a $297K/yr Amazon United States market (298K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Apr. Verdict: Worth a look — 57/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
stainless steel scratch remover market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $256K–$307K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #225
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 96%
- Out of stock
- 0.4%
- Avg brand age
- 55 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
94
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
22%
- Yadool26%
- Barry's Restore It All Products15%
- FLITZ14%
- Rolite9%
- Generic7%
- Chemical Guys7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.9% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 2.3×
Top stainless steel scratch remover search terms
- stainless steel scratch remover119K/yr
- stainless steel scratch remover kit28K/yr
- scratch eraser stainless steel6K/yr
- stainless steel repair kit11K/yr
- scratch b gone stainless steel repair kit10K/yr
- scratch be gone stainless steel repair kit9K/yr
- stainless steel scratch remover for appliances9K/yr
- stainless steel scratch eraser18K/yr
- stainless steel restorer8K/yr
- stainless steel scratch repair kit18K/yr
Top stainless steel scratch remover products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Barrys Restore It All Products - Scratch-B-Gone Homeowner Kit | The #1 selling kit used to remove scratches rust discoloration and more from non-coated Stainless Steel!
Barry's Restore It All Products$52.994.2★1,242 rev
Flitz Metal Polish Paste - 1.76oz USA-Made Polish for Solid Chrome Stainless Steel & Aluminum - Non-Abrasive for Light Oxidation - Requires Manual Buffing - Not for Plated/Coated Surfaces (1 Pack)
FLITZ$11.304.6★20,105 rev
Yadool Stainless Steel Scratch Remover Kit Ideal for Refrigerators Fridge Stoves Sinks Dishwasher Doors & Appliances Scratch Repair & Polish Use for Non-Coated Stainless Steel Metal Repair Kits
Yadool$38.994.5★26 rev
Rolite Metal Polish Paste 4.5 oz Industrial Strength Scratch Remover & Cleaner for Aluminum Chrome Stainless Steel Restores Shine to All Metals Heavy-Duty Polishing Paste
Rolite$9.894.0★2,556 rev
Yadool Stainless Steel Scratch Remover Kit Suitable for Sinks & Appliances Scratch Repair & Polish Used for Non-Coated Stainless Steel & Easily Remove Rust Discoloration
Yadool$38.804.5★4 rev
Newest
by launch date
Stainless Steel Scratch Remover Kit Stainless Steel Scratch Repair Kit Polishing Repair 100g All-Purpose Restorer Rust Remover for Fridge Stove Faucet Appliance (1PCS)
Generic$11.841 rev
Stainless Steel Scratch Remover Stainless Steel Scratch Remover Kit 100g All-Purpose Scratching Paste for Kitchen Sink Oven & Fridge (1)
Generic$9.773 rev
Stainless Steel Scratch Remover Kit 100g All-Purpose Polishing Repair Restorer Rust Remover Multi-Purpose Scratch Removers Paste for Kitchen Fridge Stove Appliances Restoration Maintenance (2 PCS)
Generic$11.350 rev
Loodion Stainless Steel Scratch Remover - Multi-Purpose Stainless Steel Scratch Remover Paste for Fridge Stove Faucet (1Pcs)
Loodion$8.942 rev
Stainless Steel Scratch Remover Kit Scratch Removal Kit - Heavy-Duty Sink and Appliance Repair Paste Rust Remover for Metal Stainless Steel Scratch Remover for Oven Appliances Sink Cook (1PCS)
Generic$10.594 rev
Trending
90-day click momentumLoodion Stainless Steel Scratch Remover - Multi-Purpose Stainless Steel Scratch Remover Paste for Fridge Stove Faucet (1Pcs)
Loodion$8.943.0★
Yadool Stainless Steel Scratch Remover Kit Suitable for Sinks & Appliances Scratch Repair & Polish Used for Non-Coated Stainless Steel & Easily Remove Rust Discoloration
Yadool$38.804.5★
Yadool Stainless Steel Scratch Remover Kit Ideal for Refrigerators Fridge Stoves Sinks Dishwasher Doors & Appliances Scratch Repair & Polish Use for Non-Coated Stainless Steel Metal Repair Kits
Yadool$38.994.5★
ZiopGTob Stainless Steel Scratch Remover for Appliances Multi-Purpose Scratch Remover Paste for Oven Sink Fridge & Cookware Cleans Grease Scuffs & Restores Shine (Blue)
ZiopGTob$7.812.3★
Stainless Steel Scratch Remover Kit 100g All-Purpose Polishing Repair Restorer Rust Remover Multi-Purpose Scratch Removers Paste for Kitchen Fridge Stove Appliances Restoration Maintenance (2 PCS)
Generic$11.350.0★
What buyers say about stainless steel scratch remover
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans really well”
“Our stainless stovetop looks as good as the day we bought it”
“Super shine”
“Works well”
“Easy Peasy”
“Better than I expected”
“Good price”
“Works great on small scratches”
“it looks brand new”
“The scent is fresh”
What buyers complain about
“Not effective”
“Does NOT take scratches out”
“Doesn't clean”
“Chemical stains”
“Doesnt help with rust spots”
“Price tag a bit high”
“False advertisement”
“Bad quality”
“Smell like fish”
“Shine is also not mirror like its not great to be honest”
Top return reasons
Common questions
- Is stainless steel scratch remover profitable to sell on Amazon United States?
- The niche generates $297K/yr across 27 tracked products. 3 of 14 products launched in the last 360 days are still selling. 90-day search growth is -27.9%. Flapen's verdict: Worth a look (57/100).
- How competitive is the stainless steel scratch remover niche?
- 15 brands and 94 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in stainless steel scratch remover?
- Top complaints mined from reviews: Functionality-Overall, Scratch Resistance, Ease Of Cleaning. The return rate is 0.6%.
- When does demand for stainless steel scratch remover peak?
- Demand peaks in Apr; the busiest month runs 2.3× the quietest.
- What does it cost to enter the stainless steel scratch remover niche?
- Listings span $4.63–$52.99; the average listing price is $20.49 (sweet spot $15–$100). The average incumbent carries 4,775 reviews — the moat a new listing must climb.