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Stainless Steel Pan Cleaner

Fail

Demand is soft, at -27.3% this quarter, so Stainless Steel Pan Cleaner is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$746K/yr305K searches / yr
90-day growth
-27.3%search demand this quarter
Competition
74%top-5 click share · 8 brands · 105 sellers

Flapen Score

Stainless Steel Pan Cleaner against its category

The dotted line is the Health & Household average. Past it, Stainless Steel Pan Cleaner is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stainless Steel Pan Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for Stainless Steel Pan Cleaner 305K times last year and spent an estimated $746K. The top 5 brands take 94% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 16.5% of those searches ended in a purchase.

Shoppers searched for this 305K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $746K a year.

Searches, last 12 months
305K
Growth, 90 days vs prior 90
-27.3%
Conversion, latest week
16.5%
Market size, estimated
$746Ka year
Peak month
December2.5× the quietest month
Top search term
stainless steel pan cleaner89K searches a year

02 · Price

A sale here is worth $14.81.

Listings sell for $14.81 on average, from $2.48 to $46.62. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $14.81 that is $44K to $59K a year per listing.

Average price
$14.81under the $15 to $100 sweet spot
Price range
$2.48–$46.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
$44K–$59K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #76 within All-Purpose Cleaners. It carries 5,428 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
93%
Out of stock, average day
1.0%
Average rank
#76in All-Purpose Cleaners
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
5,428per listing
Listings tracked
15

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
59 months

Products

Top Stainless Steel Pan Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

105

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

4%

  • Brand 170%
  • Brand 29%
  • Brand 39%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Stainless Steel Pan Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Stainless Steel Pan Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stainless steel pan cleaner89K/yr
  • bar keepers friend stainless steel cleaner36K/yr
  • barkeepers friend stainless steel cleaner and polish23K/yr
  • stainless steel cookware cleaner21K/yr
  • stainless steel pot cleaner21K/yr
  • stainless steel cleaner for pots and pans21K/yr
  • made in stainless steel cleaner18K/yr
  • bar keepers friend stainless steel9K/yr
  • bar keepers friend cookware13K/yr
  • bar keepers friend cookware cleanser3K/yr

Reviews and returns

What reviews say buyers love and hate about Stainless Steel Pan Cleaner

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Ease Of Cleaning”
12%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“Doesnt really work well”
A buyer, on “Functionality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Stainless Steel Pan Cleaner questions

Answered from the same tracked data.