stain stick
Launch itA $908K/yr market growing +25.7% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Price range
Great$3.42–$97.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$908K$908K/yr · 407K searches
Avg price
Good$14.05avg listing price — sweet spot $15–$100
Growth
Good+25.7%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,333.23avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, stain stick is a $908K/yr Amazon United States market (407K searches/yr). The top 5 brands hold 88% of demand. Verdict: Launch it — 60/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
stain stick market data
- Units sold / yr
- 80K–100K
- avg 3,000–4,000/product
- Revenue / yr
- $1.1M–$1.4M
- units × avg price
- Conversion rate
- 15.9%
- Avg BSR
- #159
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 76 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
244
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
8%
- OxiClean35%
- SHOUT25%
- Tide18%
- Spray 'n Wash5%
- Homebright5%
- Shout4%
- Open — no brand owns it (5 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top stain stick search terms
- stain stick112K/yr
- stain stick laundry stain remover51K/yr
- stain remover stick43K/yr
- spray and wash stain stick28K/yr
- shout advanced action gel15K/yr
- oxiclean gel stick19K/yr
- spray n wash stain stick14K/yr
- shout gel13K/yr
- oxy clean stain remover12K/yr
- shout advanced11K/yr
Top stain stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OxiClean Gel Sticks - 6.2 oz (HDL-025)
OxiClean$3.874.7★6,319 rev
Shout Advanced Stain Remover Gel for Clothes Laundry Ultra Concentrated Gel with Built-in Scrubber Brush for Deep Set-In stains 8.7oz
SHOUT$3.644.7★14,564 rev
Tide Stain Remover for Clothes Tide To Go Pen Instant Stain Remover Pen & Spot Cleaner Portable & Travel-Friendly Works on Food & Drink Stains Fits in Purses & Bags 3 Count (Pack of 1)
Tide$7.264.7★9,148 rev
Stain Remover Stick (3 EA 2.5 oz)
Homebright$18.124.2★48 rev
OxiClean Max Force Gel Stain Remover Stick 6.2 Ounce (Pack of 2)
OxiClean$13.324.7★15,701 rev
Newest
by launch date
Puracy Stain Remover Pen Stain Stick Travel and Laundry Stain Cleaner for Clothes Baby Essentials Kids Stains Oil and Fabric Spot Cleaner (Pen 3 pack)
Puracy$15.9415,010 rev
Tide Pen Pro Stain Remover - Ultimate Stain Stick & Stain Remover for Clothes
Tide$10.15641 rev
Miss Mouths Messy Eater Stain Treater Pen - 2 Pack To Go Instant Stain Remover Pen - Newborn & Baby Essentials - On-The-Go & Travel Essentials
Miss Mouth's$13.42444 rev
OxiClean Max Force Laundry Stain Remover Spray Newborn & Baby Essentials Travel & On-The-Go Stain Treater 2 fl oz 2PK
OxiClean$8.0614,745 rev
Stain Remover Stick (3 EA 2.5 oz)
Homebright$18.1248 rev
Trending
90-day click momentumPuracy Stain Remover Pen Stain Stick Travel and Laundry Stain Cleaner for Clothes Baby Essentials Kids Stains Oil and Fabric Spot Cleaner (Pen 3 pack)
Puracy$15.944.4★
OxiClean Max Force Gel Stain Remover Stick 6.2 Ounce (Pack of 2)
OxiClean$13.324.7★
Tide Stain Remover for Clothes Tide To Go Pen Instant Stain & Spot Remover for Clothes Travel & Pocket Size 5 Count (Pack of 1) (Packaging May Vary)
Tide$13.494.8★
Tide Pen Pro Stain Remover - Ultimate Stain Stick & Stain Remover for Clothes
Tide$10.154.6★
Shout Ultra-Concentrated Gel Brush Stain Lifter - 8.7 oz - 2 pk
SHOUT$15.614.8★
What buyers say about stain stick
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“GREAT PRICE”
“this comes in handy all the time”
“Cleans great”
“Works ok”
“As advertised”
“it doesnt smell bad”
“Great size to carry with you”
“This is a very generous size as well”
“Works on oil and grease”
What buyers complain about
“Stain appears”
“Barely worked”
“Leftover chemical smell”
“Too narrow”
“one of the bottles had leaked”
“Discolors clothes”
“Grease”
“As someone who typically dislikes cleaning”
“Waste of money”
“hard to open”
Top return reasons
Common questions
- Is stain stick profitable to sell on Amazon United States?
- The niche generates $908K/yr across 22 tracked products. 90-day search growth is +25.7%. Flapen's verdict: Launch it (60/100).
- How competitive is the stain stick niche?
- 11 brands and 244 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in stain stick?
- Top complaints mined from reviews: Stain Resistance, Functionality-Overall, Smell. The return rate is 0.2%.
- When does demand for stain stick peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the stain stick niche?
- Listings span $3.42–$97.13; the average listing price is $14.05 (sweet spot $15–$100). The average incumbent carries 8,333 reviews — the moat a new listing must climb.