Is stain repellent spray for fabric profitable to sell on Amazon United States?

The niche generates $270K/yr across 6 tracked products. 90-day search growth is -3.1%. Flapen's verdict: Skip it (47/100).

How competitive is the stain repellent spray for fabric niche?

3 brands and 13 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in stain repellent spray for fabric?

Top complaints mined from reviews: Functionality-Overall, Smell, Leak-Proof. The return rate is 0.3%.

When does demand for stain repellent spray for fabric peak?

Demand peaks in Sep; the busiest month runs 1.9× the quietest.

What does it cost to enter the stain repellent spray for fabric niche?

Listings span $12.22–$116.42; the average listing price is $52.17 (sweet spot $15–$100). The average incumbent carries 5,991 reviews — the moat a new listing must climb.

stain repellent spray for fabric

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great$52.17

avg listing price — sweet spot $15–$100

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$12.22–$116.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$270K

$270K/yr · 57K searches

Review moat

Bad5,991.33

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.1%

90-day search growth — must beat 0% to launch

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, stain repellent spray for fabric is a $270K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep. Verdict: Skip it — 47/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

stain repellent spray for fabric market data

Units sold / yr: 4K–5K; avg 500–750/product
Revenue / yr: $209K–$261K; units × avg price
Conversion rate: 9.0%
Avg BSR: #6
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 74 months
Avg seller age: 164 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

protectME65%
RepelWell29%
Scotchgard6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.9×

Open Trend

Top stain repellent spray for fabric search terms

protect me fabric protector spray17K/yr +0.3%6.2% conv.
protectme fabric protector10K/yr +17.9%7.3% conv.
protect me6K/yr -18.0%5.9% conv.
protectme3K/yr -13.0%7.2% conv.
repelwell3K/yr +1.3%11.1% conv.
non toxic fabric protector spray3K/yr -30.5%4.5% conv.
protectme premium fabric protector3K/yr -39.1%7.5% conv.
protect me fabric protector2K/yr +80.1%5.9% conv.
repel well upholstery protect2K/yr -9.8%17.5% conv.
non toxic fabric protector2K/yr +49.4%4.5% conv.

All search terms

Top stain repellent spray for fabric products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

protectME Fabric Protector and Stain Resistant Spray - Upholstery Fabric Spray for Stain Guard for Carpet Shoes Couch Sofa - Non Toxic Water Based Furniture Protector - 25.4 Fl. Oz.

protectME$38.544.3★855 rev

Eco-Friendly Upholstery Protect Stain & Water Repellent Spray 24oz Non-Toxic Pet-Safe Formula for Fabric Leather & Suede Long-Lasting Stain Guard Keeps Furniture Clean & New

RepelWell$29.144.3★2,112 rev

protectME Fabric Protector and Stain Resistant Spray - Upholstery Fabric Spray for Stain Guard for Carpet Shoes Couch Sofa - Non Toxic Water Based Furniture Protector - 84.5 Fl. Oz. +Sprayer

protectME$116.423.7★138 rev

RepelWell Upholstery Protect Stain & Water Repellent Spray (12oz) Eco-Friendly Pet-Safe Spray Keeps Your Fabric Leather & Suede Upholstery Looking Like New

RepelWell$19.874.4★1,190 rev

Scotchgard Fabric Water Shield 13.5 Ounces Repels Water Ideal for Couches Pillows Furniture Shoes and More Long Lasting Protection

Scotchgard$12.224.6★31,585 rev

Newest

by launch date

protectME Fabric Protector and Stain Resistant Spray - Upholstery Fabric Spray for Stain Guard for Carpet Shoes Couch Sofa - Non Toxic Water Based Furniture Protector - 84.5 Fl. Oz. +Sprayer

protectME$116.42138 rev

1y ago

protectME Fabric Protector and Stain Resistant Spray - Upholstery Fabric Spray for Stain Guard for Carpet Shoes Couch Sofa - Non Toxic Water Based Furniture Protector - 84.5 Fl. Oz.

protectME$96.8468 rev

2y ago

RepelWell Upholstery Protect Stain & Water Repellent Spray (12oz) Eco-Friendly Pet-Safe Spray Keeps Your Fabric Leather & Suede Upholstery Looking Like New

RepelWell$19.871,190 rev

6y ago

Scotchgard Fabric Water Shield 13.5 Ounces Repels Water Ideal for Couches Pillows Furniture Shoes and More Long Lasting Protection

Scotchgard$12.2231,585 rev

6y ago

Eco-Friendly Upholstery Protect Stain & Water Repellent Spray 24oz Non-Toxic Pet-Safe Formula for Fabric Leather & Suede Long-Lasting Stain Guard Keeps Furniture Clean & New

RepelWell$29.142,112 rev

8y ago

What buyers say about stain repellent spray for fabric

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Good product, easy to apply”

Smell9%

“Smells nice”

Ease Of Cleaning8%

“Helps keep it clean”

Advertised Vs Actual Product8%

“has performed as advertised”

Ease Of Use7%

“Easy to use”

Water Resistance5%

“waterproof your favorite boots”

Efficiency5%

“Efficient”

Value For Money4%

“Defintely cheaper than other brands that I have bought”

Spray/Flow4%

“loved the sprayer”

Fabric Quality4%

“Effective Fabric Protection”

What buyers complain about

Functionality-Overall20%

“Did not work”

Smell10%

“Huge over powering chemical smell”

Leak-Proof9%

“bottle leaks”

Stain Resistance8%

“stains became a problem”

Value For Money7%

“Way overpriced”

Water Resistance6%

“after about 15 seconds it started to soak in”

Color5%

“at first I was worried that it was going to change the color or texture”

Ease Of Cleaning3%

“the couch is back to getting dirty”

Instructions/User Manual/Troubleshooting2%

“I read the instructions, went to the trouble shutting and followed all the instructions and more, nothing happened”

Quality-Overall2%

“Not the best”

Top return reasons

Functionality-Overall19%

Leak-Proof13%

Spray/Flow13%

Stain Resistance8%

Value For Money7%

Advertised Vs Actual Product6%

Size-Overall5%

Smell3%

Water Resistance3%

Defective Material/Parts3%

Common questions

Is stain repellent spray for fabric profitable to sell on Amazon United States?: The niche generates $270K/yr across 6 tracked products. 90-day search growth is -3.1%. Flapen's verdict: Skip it (47/100).
How competitive is the stain repellent spray for fabric niche?: 3 brands and 13 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in stain repellent spray for fabric?: Top complaints mined from reviews: Functionality-Overall, Smell, Leak-Proof. The return rate is 0.3%.
When does demand for stain repellent spray for fabric peak?: Demand peaks in Sep; the busiest month runs 1.9× the quietest.
What does it cost to enter the stain repellent spray for fabric niche?: Listings span $12.22–$116.42; the average listing price is $52.17 (sweet spot $15–$100). The average incumbent carries 5,991 reviews — the moat a new listing must climb.