stain remover
Launch itA $11.4M/yr market growing +18.3% this quarter with returns at 0.3% — clears our launch bar.
Market size
Incredible$11.4M$11.4M/yr · 5.8M searches
Conversion
Incredible21.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Price range
Good$3.42–$27.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.3%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.28avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad14,365.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, stain remover is a $11.4M/yr Amazon United States market (5.8M searches/yr). The top 5 brands hold 97% of demand. Verdict: Launch it — 57/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
stain remover market data
- Units sold / yr
- 1.0M–1.0M
- avg 80,000–100,000/product
- Revenue / yr
- $9.3M–$9.3M
- units × avg price
- Conversion rate
- 21.1%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 78 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
184
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
1%
- SHOUT44%
- OxiClean21%
- Miss Mouth's17%
- Spray 'n Wash8%
- Shout6%
- Puracy2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top stain remover search terms
- stain remover1.6M/yr
- shout advanced stain remover517K/yr
- stain remover for clothes laundry493K/yr
- stain remover spray504K/yr
- shout372K/yr
- shout stain remover326K/yr
- laundry stain remover278K/yr
- oxi clean max force stain remover213K/yr
- spray and wash195K/yr
- oxycleanse stain remover spray163K/yr
Top stain remover products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Shout Active Enzyme Laundry Stain Remover Spray Triple-Acting Formula Clings Penetrates and Lifts 100+ Types of Everyday Stains - Prewash Spray 22oz
SHOUT$3.424.7★18,294 rev
OxiClean Max Force Laundry Stain Remover Spray Newborn & Baby Essentials Stain Treater 12 fl oz 3-Pack
OxiClean$12.894.7★14,745 rev
Miss Mouths Messy Eater Stain Treater Spray - 4oz Stain Remover - Newborn & Baby Essentials - No Dry Cleaning Food Grease Coffee Off Laundry Underwear Fabric
Miss Mouth's$7.874.3★43,860 rev
Shout Triple-Acting Laundry Stain Remover for Everyday Stains Liquid Refill 60 Fl Oz
SHOUT$5.814.8★15,566 rev
Spray N Wash Max Stain Remover Spray Laundry Pre-Treat for Tough Stains 16oz
Spray 'n Wash$3.924.7★11,539 rev
Newest
by launch date
OxiClean Max Force Laundry Stain Remover Spray Newborn & Baby Essentials Travel & On-The-Go Stain Treater 2 fl oz 2PK
OxiClean$8.0614,745 rev
Miss Mouths Messy Eater Stain Treater Spray - 16oz Stain Remover - Newborn & Baby Essentials - No Dry Cleaning Food Grease Coffee Off Laundry Underwear Fabric
Miss Mouth's$27.575,172 rev
OxiClean Max Force Laundry Stain Remover Spray Refill 48 fl oz
OxiClean$9.8714,745 rev
OxiClean Max Force Laundry Stain Remover Spray Newborn & Baby Essentials Stain Treater 12 fl oz 3-Pack
OxiClean$12.8914,745 rev
Puracy Stain Remover Travel and Laundry Stain Cleaner for Clothes Baby Essentials Kids Stains Oil and Fabric Spot Cleaner (Stain Remover Spray 12 fl oz)
Puracy$12.0315,010 rev
Trending
90-day click momentum
OxiClean Max Force 5 in 1 Power Laundry Stain Remover Spray 12 oz - 2 PK
OxiClean$12.084.7★
Shout Free Laundry Stain Remover Spray Active Enzyme Formula is Fragrance Bleach and Dye Free Removes Everyday Stains including Baby Stains - 22oz Spray
SHOUT$4.464.6★
Spray N Wash Stain Remover Spray Laundry Pre-Treat for Everyday Stains 22oz (6-count)
Spray 'n Wash$13.034.8★
SHOUT Advanced Laundry Stain Remover Gel for Clothes Laundry Breaks Down Stubborn Dried-in and Tough Stains 22oz Spray (Packaging May Vary)
Shout$4.824.8★
OxiClean Max Force Laundry Stain Remover Spray Refill 48 fl oz
OxiClean$9.874.7★
What buyers say about stain remover
What buyers praise and complain about, mined from review topics.What buyers love
“Wonderful, consistent product”
“Cleans great”
“WORKS WELL”
“Saves money”
“this comes in handy all the time”
“As advertised”
“Great smell”
“miracle spray”
“Worked well on grease”
“Washable”
What buyers complain about
“Leaves stain”
“Barely worked”
“Toxic smells”
“Very expensive”
“Left a huge discolored spot”
“blue over red”
“Leaked out”
“Doesnt get grease out at all”
“the more I make a mess”
“Too narrow”
Top return reasons
Common questions
- Is stain remover profitable to sell on Amazon United States?
- The niche generates $11.4M/yr across 18 tracked products. 90-day search growth is +18.3%. Flapen's verdict: Launch it (57/100).
- How competitive is the stain remover niche?
- 7 brands and 184 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in stain remover?
- Top complaints mined from reviews: Stain Resistance, Functionality-Overall, Smell. The return rate is 0.3%.
- When does demand for stain remover peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the stain remover niche?
- Listings span $3.42–$27.57; the average listing price is $9.28 (sweet spot $15–$100). The average incumbent carries 14,366 reviews — the moat a new listing must climb.